Len Ellis

Len Ellis

Until recently, Len Ellis was executive vice president at Wunderman, where he charted the course in data-based and technology-enabled marketing communications, including the firm's strategic alliances and worldwide interactive strategy. Earlier, he was managing director, interactive integration at Y&R 2.1, a Young & Rubicam start-up consulting unit. He joined Y&R Group as managing director, interactive services at Burson-Marsteller. Len led interactive services at Messner Vetere Berger McNamee Schmetterer EuroRSCG, and started and led the information industry practice at Fleishman-Hillard. Len's book of essays on marketing, based in part on this column, is "Marketing in the In-Between: A Post-Modern Turn on Madison Avenue." He received his Ph.D. from Columbia and reads informational and mathematical theory for fun.

RECENT ARTICLES BY LEN ELLIS

The Interactive Imagination: Storytellers Need Not Apply

Oct 22, 2003 - Why big agencies don't get interactive -- and why they probably never will. Comments

Can Viral Activism Vitalize Democracy?

Oct 8, 2003 - Pros, cons and lessons learned from MoveOn, MeetUp and other online organizing hubs. Comments

MP3s, Plagiarism, and the Future of Knowledge

Sep 24, 2003 - Petty thieves, cheaters, and much greater danger in the new knowledge environment. Comments

Happy Birthday, GUI

Sep 10, 2003 - The latest developments marketers should keep their eyes trained upon. Comments

The Dawn of Information Markets, Part 2

Aug 27, 2003 - Strategic planners, take note. It's a safe bet information futures markets are taking hold. Comments

The Dawn of Information Markets, Part 1

Aug 13, 2003 - Poindexter may have been ousted over a terrorism information market, but the general idea will live on. Comments

Do These Bells Toll for Thee?

Jul 30, 2003 - Telecom trends worth watching. Comments

2003 Cyber Lions: Road Map to a Creative Renaissance

Jul 16, 2003 - The glass is half full with best practices, and half empty with imitation. Comments

Cyber Grand Prix: Break the Digital Boundary

Jul 2, 2003 - A member of the jury reflects on this year's Cyber Lion winners. Comments

Wireless Marketing: The Terra Incognita, Part 2

Jun 18, 2003 - Mobile's not just another marketing medium. Leverage its difference. Comments

Wireless Marketing: The Terra Incognita, Part 1

Jun 4, 2003 - Wireless marketing -- why it's like, and unlike, any other channel. Part one of two. Comments

Postmodern Marketers

May 21, 2003 - Mastering the intangibles of experience. Comments

Virtual Identity: An American Blind Spot

May 7, 2003 - Do consumers have a right to informational self-determination? Consumers seem to think so. An empowered individual is part of the solution, not part... Comments

Digital Humanism: The Outside of Cyberspace

Apr 23, 2003 - The machines may be running the applications, but don't forget who's running the machines. Comments

Metrics Built for Speed

Apr 9, 2003 - New metrics and data provide new competitive advantages: speed and real-time marketing. Comments

A Solution to the Multichannel Challenge: Smart Submission

Mar 26, 2003 - Unify channels and messaging without a CRM solution? Sure. Let your customers do it for you. Comments

Connected Age Needs Art and Science

Mar 12, 2003 - Perceiving sense and meaning in all that information. Comments

Last Year's Deals, This Year's Opportunities

Feb 26, 2003 - Interactive: what investment bankers say will drive direct-marketing growth. Comments

Are We There Yet?

Feb 12, 2003 - Profound change is never immediate -- a long view of online marketing. Comments

Spam as Tragedy

Jan 29, 2003 - Spam and the culture of concealment. Comments

CMOs Worldwide Shift Spending to Interactive

Jan 15, 2003 - Marketers worldwide are moving to addressable, response-enabling channels. Good news -- and a major challenge. Comments

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