The Interactive Imagination: Storytellers Need Not Apply

The Interactive Imagination: Storytellers Need Not Apply

20y Len Ellis

The Interactive Imagination: Storytellers Need Not...

Why big agencies don't get interactive -- and why they probably never will. Read More...

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Can Viral Activism Vitalize Democracy?

Can Viral Activism Vitalize Democracy?

21y Len Ellis

Can Viral Activism Vitalize Democracy?

Pros, cons and lessons learned from MoveOn, MeetUp and other online organizing hubs. Read More...

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MP3s, Plagiarism, and the Future of Knowledge

MP3s, Plagiarism, and the Future of Knowledge

21y Len Ellis

MP3s, Plagiarism, and the Future of Knowledge

Petty thieves, cheaters, and much greater danger in the new knowledge environment. Read More...

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Happy Birthday, GUI

Happy Birthday, GUI

21y Len Ellis

Happy Birthday, GUI

The latest developments marketers should keep their eyes trained upon. Read More...

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The Dawn of Information Markets, Part 2

The Dawn of Information Markets, Part 2

21y Len Ellis

The Dawn of Information Markets, Part 2

Strategic planners, take note. It's a safe bet information futures markets are taking hold. Read More...

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The Dawn of Information Markets, Part 1

The Dawn of Information Markets, Part 1

21y Len Ellis

The Dawn of Information Markets, Part 1

Poindexter may have been ousted over a terrorism information market, but the general idea will live on. Read More...

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Do These Bells Toll for Thee?

Do These Bells Toll for Thee?

21y Len Ellis

Do These Bells Toll for Thee?

Telecom trends worth watching. Read More

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2003 Cyber Lions: Road Map to a Creative Renaissance

2003 Cyber Lions: Road Map to a Creative Renaissance

21y Len Ellis

2003 Cyber Lions: Road Map to a Creative Renaissan...

The glass is half full with best practices, and half empty with imitation. Read More...

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Cyber Grand Prix: Break the Digital Boundary

Cyber Grand Prix: Break the Digital Boundary

21y Len Ellis

Cyber Grand Prix: Break the Digital Boundary

A member of the jury reflects on this year's Cyber Lion winners. Read More...

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Wireless Marketing: The Terra Incognita, Part 2

Wireless Marketing: The Terra Incognita, Part 2

21y Len Ellis

Wireless Marketing: The Terra Incognita, Part 2

Mobile's not just another marketing medium. Leverage its difference. Read More...

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Wireless Marketing: The Terra Incognita, Part 1

Wireless Marketing: The Terra Incognita, Part 1

21y Len Ellis

Wireless Marketing: The Terra Incognita, Part 1

Wireless marketing -- why it's like, and unlike, any other channel. Part one of two. Read More...

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Postmodern Marketers

Postmodern Marketers

21y Len Ellis

Postmodern Marketers

Mastering the intangibles of experience. Read More

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Virtual Identity: An American Blind Spot

Virtual Identity: An American Blind Spot

21y Len Ellis

Virtual Identity: An American Blind Spot

Do consumers have a right to informational self-determination? Consumers seem to think so. An empowered individual is part of the solution, not part o...

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Digital Humanism: The Outside of Cyberspace

Digital Humanism: The Outside of Cyberspace

21y Len Ellis

Digital Humanism: The Outside of Cyberspace

The machines may be running the applications, but don't forget who's running the machines. Read More...

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Metrics Built for Speed

Metrics Built for Speed

21y Len Ellis

Metrics Built for Speed

New metrics and data provide new competitive advantages: speed and real-time marketing. Read More...

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A Solution to the Multichannel Challenge: Smart Submission

A Solution to the Multichannel Challenge: Smart Submission

21y Len Ellis

A Solution to the Multichannel Challenge: Smart Su...

Unify channels and messaging without a CRM solution? Sure. Let your customers do it for you. Read More...

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Connected Age Needs Art and Science

Connected Age Needs Art and Science

21y Len Ellis

Connected Age Needs Art and Science

Perceiving sense and meaning in all that information. Read More...

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Last Year's Deals, This Year's Opportunities

Last Year's Deals, This Year's Opportunities

21y Len Ellis

Last Year's Deals, This Year's Opportunities

Interactive: what investment bankers say will drive direct-marketing growth. Read More...

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Are We There Yet?

Are We There Yet?

21y Len Ellis

Are We There Yet?

Profound change is never immediate -- a long view of online marketing. Read More...

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Spam as Tragedy

Spam as Tragedy

21y Len Ellis

Spam as Tragedy

Spam and the culture of concealment. Read More

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CMOs Worldwide Shift Spending to Interactive

CMOs Worldwide Shift Spending to Interactive

21y Len Ellis

CMOs Worldwide Shift Spending to Interactive

Marketers worldwide are moving to addressable, response-enabling channels. Good news -- and a major challenge. Read More...

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Echo and the Money Men; or Misinformation in the Information Economy

Echo and the Money Men; or Misinformation in the Information Economy

21y Len Ellis

Echo and the Money Men; or Misinformation in the I...

When a herd mentality takes hold, it's time to set yourself apart. Read More...

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Are You Firing Your Customers?

Are You Firing Your Customers?

21y Len Ellis

Are You Firing Your Customers?

Loyalty practices are a mess, because current marketing practices are just plain wrong. Read More...

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Ghost in the Machine: Looking Glass Into the Knowledge Class, Part 3

Ghost in the Machine: Looking Glass Into the Knowledge Class, Part 3

21y Len Ellis

Ghost in the Machine: Looking Glass Into the Knowl...

The knowledge class is visible and addressable for the first time -- but only online. Understanding this could impact the fortunes of our clients and ...

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Ghost in the Machine: Looking Glass Into the Knowledge Class, Part 2

Ghost in the Machine: Looking Glass Into the Knowledge Class, Part 2

21y Len Ellis

Ghost in the Machine: Looking Glass Into the Knowl...

The knowledge class is visible and addressable for the first time -- but only online. Understanding this could impact the fortunes of our clients and ...

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Ghost in the Machine: Looking Glass Into the Knowledge Class, Part 1

Ghost in the Machine: Looking Glass Into the Knowledge Class, Part 1

21y Len Ellis

Ghost in the Machine: Looking Glass Into the Knowl...

The knowledge class is visible and addressable for the first time -- but only online. Understanding this could impact the fortunes of our clients and ...

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From Objects of Desire Come Subjects of Attention

From Objects of Desire Come Subjects of Attention

22y Len Ellis

From Objects of Desire Come Subjects of Attention

Listen. That sound you hear? It's your customers. They're marketers. You're the target. Read More...

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