Barry Stamos
Barry Stamos is vice president of business development for Inbox Marketing, which specializes in permission-based, interactive direct marketing. He has handled multi-million dollar CRM technology solutions for Fortune 500 and Global 2000 companies and was the co-director of strategy with a Big Five global professional services firm. Barry also performed services in London for the American Chamber of Commerce (UK) and the U.S. Embassy in London and against all odds, taught business to fifth graders in Chicago.
RECENT ARTICLES BY BARRY STAMOS
Feb 20, 2003 -
Messaging security vendor Tumbleweed Communication announces an anti-spam service that builds on the capabilities of the company’s Secure Mail 5.5 software...
Jan 6, 2003 -
Barry offers steps to chart a strategic course for the new year.
Dec 23, 2002 -
An effective email program starts with a firm foundation.
Dec 9, 2002 -
What you need to know and do to get started with email marketing.
Nov 25, 2002 -
Use email to drive traffic to a destination where your value proposition is housed.
Nov 11, 2002 -
Email's a powerful lure for motivated shoppers but only a first step in the buying cycle. If customers are still searching when they get to your site...
Oct 28, 2002 -
Remember good, old fashioned customer service? Handle it with email -- with three proven methods.
Oct 14, 2002 -
Barry’s last column shed light on low-cost, high-impact marketing through the use of branded templates. This week, Barry follows up with answers to...
Sep 30, 2002 -
A simple, effective, inexpensive, powerful branding tool hardly anyone uses.
Sep 16, 2002 -
Small steps, big returns. You’d be marketing by email but you don’t have a list? So much for that excuse.
Aug 19, 2002 -
If it’s not segmented, targeted, and data-driven, it’s spam -- no matter what the medium.
Aug 5, 2002 -
Advertising failure rate: 97 percent. Beat the odds with permission-based email.
Jul 22, 2002 -
Don't be afraid to collect data from your customers. It could be the most important tool you have.
Jul 8, 2002 -
Your Web site’s not even trying to capture leads or build your opt-in email list? Encourage opt in through your site. Here’s how.