Barry Stamos

Barry Stamos

Barry Stamos is vice president of business development for Inbox Marketing, which specializes in permission-based, interactive direct marketing. He has handled multi-million dollar CRM technology solutions for Fortune 500 and Global 2000 companies and was the co-director of strategy with a Big Five global professional services firm. Barry also performed services in London for the American Chamber of Commerce (UK) and the U.S. Embassy in London and against all odds, taught business to fifth graders in Chicago.

RECENT ARTICLES BY BARRY STAMOS

Tumbleweed Unveils Anti-Spam Service

Feb 20, 2003 - Messaging security vendor Tumbleweed Communication announces an anti-spam service that builds on the capabilities of the company’s Secure Mail 5.5 software... Comments

Secure Your Competitive Advantage in 2003

Jan 6, 2003 - Barry offers steps to chart a strategic course for the new year. Comments

New Year’s Resolution: Build a Successful Email Program

Dec 23, 2002 - An effective email program starts with a firm foundation. Comments

Email: Remove the Stumbling Blocks

Dec 9, 2002 - What you need to know and do to get started with email marketing. Comments

The Value of a Value Proposition

Nov 25, 2002 - Use email to drive traffic to a destination where your value proposition is housed. Comments

Email and Search: A Powerful Combination

Nov 11, 2002 - Email's a powerful lure for motivated shoppers but only a first step in the buying cycle. If customers are still searching when they get to your site... Comments

’Best’ Customers: More Profitable Relationships

Oct 28, 2002 - Remember good, old fashioned customer service? Handle it with email -- with three proven methods. Comments

Buy Versus Build: Branded Daily Emails?

Oct 14, 2002 - Barry’s last column shed light on low-cost, high-impact marketing through the use of branded templates. This week, Barry follows up with answers to... Comments

Brand-Aid for Everyday Email

Sep 30, 2002 - A simple, effective, inexpensive, powerful branding tool hardly anyone uses. Comments

Six Ways to Build an Opt-In List (From Zero)

Sep 16, 2002 - Small steps, big returns. You’d be marketing by email but you don’t have a list? So much for that excuse. Comments

Breakthrough Marketing

Aug 19, 2002 - If it’s not segmented, targeted, and data-driven, it’s spam -- no matter what the medium. Comments

Delighted to Receive Your Ad!

Aug 5, 2002 - Advertising failure rate: 97 percent. Beat the odds with permission-based email. Comments

Data: The Missing Link

Jul 22, 2002 - Don't be afraid to collect data from your customers. It could be the most important tool you have. Comments

Need Leads? Put Your Site to Work

Jul 8, 2002 - Your Web site’s not even trying to capture leads or build your opt-in email list? Encourage opt in through your site. Here’s how. Comments

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