Kathleen Goodwin

Kathleen Goodwin

Kathleen Goodwin is the former CEO of IMN (formerly iMakeNews), specializing in customer acquisition and retention through permission-based e-newsletters. For nine years, she was vice president of marketing for Ziff-Davis' publishing division, where she oversaw the marketing of all print publications and their early online siblings. She also serves as an advisor to early-stage companies and has been responsible for several successful new-business launches.

RECENT ARTICLES BY KATHLEEN GOODWIN

Spring-Clean Your In-House Lists

Apr 28, 2004 - Tips for scrubbing your most valuable marketing asset. Comments

Move Customers and Prospects Through the Sales Cycle

Mar 31, 2004 - Eight e-newsletter tactics to cross-sell, upsell, or just plain sell. Comments

Beyond the Crystal Ball

Mar 3, 2004 - New Year's resolutions have come and gone. What's really going to happen this year? Comments

The Buzz Continues: RSS and Newsletters

Feb 4, 2004 - Feeding your readers -- RSS and e-publishing. Comments

Six Ways to Grow a Subscriber List

Jan 7, 2004 - It won't happen overnight, but it will happen if you follow these guidelines. Comments

Strategy in Action: A Wrap-Up

Dec 10, 2003 - A collective critique, with some of the most effective e-newsletter practices. Comments

Strategy in Action: Commonwealth Government

Nov 12, 2003 - How a state agency’s e-newsletter ranks. Comments

Strategy in Action: Hi-Tech, Low Budget

Oct 15, 2003 - A B2B software company's newsletter, reviewed. Comments

Strategy in Action: What Works in Your Newsletters

Sep 17, 2003 - How a mall keeps newsletter subscribers enthralled. Comments

Strategy in Action: Evaluation Criteria

Sep 3, 2003 - Evaluating an e-newsletter: the scoring criteria. Comments

Strategy in Action: Listening to Readers

Aug 20, 2003 - Readers are an invaluable source of market information. Listen and prosper. Comments

The Art of Discipline

Aug 6, 2003 - Pulling together an e-newsletter plan you can stick with. Comments

Segmentation Secrets

Jul 23, 2003 - Reader profiling for personalized newsletters. Comments

Morph Your Newsletter

Jul 9, 2003 - Your e-newsletter can play a bigger role -- if you let it. Comments

Weblogs: Dare We Go There?

Jun 25, 2003 - Lessons learned: blog tactics for e-newsletters. Comments

Six Ways to Grow a Subscriber List

Jun 11, 2003 - It won't happen overnight, but it will happen if you follow these guidelines. Comments

Dialogues of Equals

May 28, 2003 - No more hard sell! Four steps to make your newsletter create a dialogue with readers. Comments

Think Like a Spammer

May 14, 2003 - Understand sleazy -- so your newsletter won’t be. Comments

Rise Above Irrelevancy

Apr 30, 2003 - Overcome inbox overflow. Develop conversational e-mails that are right on target. Comments

More Fresh Starts

Apr 16, 2003 - Newsletter in a rut? A challenge to shake things up: change, test, and change some more. Comments

Newsletter Content: Time for a Fresh Start!

Apr 2, 2003 - Newsletter spring cleaning: eight tips for fresher content. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...
  • Online Marketing Analyst
    Online Marketing Analyst (FULLBEAUTY Brands ) - New YorkINTRODUCTION: Are you interested in a unique career opportunity where you can represent...
  • Copy Editor
    Copy Editor (ClickZ / Search Engine Watch) - New YorkROLE OVERVIEW The role of the copy editor for ClickZ has many demands. Ultimately, the copy...