Spring-Clean Your In-House Lists

Spring-Clean Your In-House Lists

20y Kathleen Goodwin

Spring-Clean Your In-House Lists

Tips for scrubbing your most valuable marketing asset. Read More...

View article
Move Customers and Prospects Through the Sales Cycle

Move Customers and Prospects Through the Sales Cycle

20y Kathleen Goodwin

Move Customers and Prospects Through the Sales Cyc...

Eight e-newsletter tactics to cross-sell, upsell, or just plain sell. Read More...

View article
Beyond the Crystal Ball

Beyond the Crystal Ball

20y Kathleen Goodwin

Beyond the Crystal Ball

New Year's resolutions have come and gone. What's really going to happen this year? Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
The Buzz Continues: RSS and Newsletters

The Buzz Continues: RSS and Newsletters

20y Kathleen Goodwin

The Buzz Continues: RSS and Newsletters

Feeding your readers -- RSS and e-publishing. Read More...

View article
Six Ways to Grow a Subscriber List

Six Ways to Grow a Subscriber List

20y Kathleen Goodwin

Six Ways to Grow a Subscriber List

It won't happen overnight, but it will happen if you follow these guidelines. Read More...

View article
Strategy in Action: A Wrap-Up

Strategy in Action: A Wrap-Up

20y Kathleen Goodwin

Strategy in Action: A Wrap-Up

A collective critique, with some of the most effective e-newsletter practices. Read More...

View article
Strategy in Action: Commonwealth Government

Strategy in Action: Commonwealth Government

20y Kathleen Goodwin

Strategy in Action: Commonwealth Government

How a state agency’s e-newsletter ranks. Read More...

View article
Strategy in Action: Hi-Tech, Low Budget

Strategy in Action: Hi-Tech, Low Budget

21y Kathleen Goodwin

Strategy in Action: Hi-Tech, Low Budget

A B2B software company's newsletter, reviewed. Read More...

View article
Strategy in Action: What Works in Your Newsletters

Strategy in Action: What Works in Your Newsletters

21y Kathleen Goodwin

Strategy in Action: What Works in Your Newsletters

How a mall keeps newsletter subscribers enthralled. Read More...

View article
Strategy in Action: Evaluation Criteria

Strategy in Action: Evaluation Criteria

21y Kathleen Goodwin

Strategy in Action: Evaluation Criteria

Evaluating an e-newsletter: the scoring criteria. Read More...

View article
Strategy in Action: Listening to Readers

Strategy in Action: Listening to Readers

21y Kathleen Goodwin

Strategy in Action: Listening to Readers

Readers are an invaluable source of market information. Listen and prosper. Read More...

View article
The Art of Discipline

The Art of Discipline

21y Kathleen Goodwin

The Art of Discipline

Pulling together an e-newsletter plan you can stick with. Read More...

View article
Segmentation Secrets

Segmentation Secrets

21y Kathleen Goodwin

Segmentation Secrets

Reader profiling for personalized newsletters. Read More

View article
Morph Your Newsletter

Morph Your Newsletter

21y Kathleen Goodwin

Morph Your Newsletter

Your e-newsletter can play a bigger role -- if you let it. Read More...

View article
Weblogs: Dare We Go There?

Weblogs: Dare We Go There?

21y Kathleen Goodwin

Weblogs: Dare We Go There?

Lessons learned: blog tactics for e-newsletters. Read More

View article
Six Ways to Grow a Subscriber List

Six Ways to Grow a Subscriber List

21y Kathleen Goodwin

Six Ways to Grow a Subscriber List

It won't happen overnight, but it will happen if you follow these guidelines. Read More...

View article
Dialogues of Equals

Dialogues of Equals

21y Kathleen Goodwin

Dialogues of Equals

No more hard sell! Four steps to make your newsletter create a dialogue with readers. Read More...

View article
Think Like a Spammer

Think Like a Spammer

21y Kathleen Goodwin

Think Like a Spammer

Understand sleazy -- so your newsletter won’t be. Read More

View article
Rise Above Irrelevancy

Rise Above Irrelevancy

21y Kathleen Goodwin

Rise Above Irrelevancy

Overcome inbox overflow. Develop conversational e-mails that are right on target. Read More...

View article
More Fresh Starts

More Fresh Starts

21y Kathleen Goodwin

More Fresh Starts

Newsletter in a rut? A challenge to shake things up: change, test, and change some more. Read More...

View article
Newsletter Content: Time for a Fresh Start!

Newsletter Content: Time for a Fresh Start!

21y Kathleen Goodwin

Newsletter Content: Time for a Fresh Start!

Newsletter spring cleaning: eight tips for fresher content. Read More...

View article
Spam and Blacklists

Spam and Blacklists

21y Kathleen Goodwin

Spam and Blacklists

Blacklists: the black holes of e-mail marketing. Read More

View article
Spam: Taking Control

Spam: Taking Control

21y Kathleen Goodwin

Spam: Taking Control

Five steps toward ensuring your e-newsletter reaches subscriber inboxes. Read More...

View article
Putting B-Blogs Into Action

Putting B-Blogs Into Action

21y Kathleen Goodwin

Putting B-Blogs Into Action

Kathleen wraps up her b-blog discussion with how to start your own. Read More...

View article
B-Blogs Cause a Stir

B-Blogs Cause a Stir

21y Kathleen Goodwin

B-Blogs Cause a Stir

Kathleen offers b-blog resources for business bloggers. Read More

View article
Meet the B-Blog

Meet the B-Blog

21y Kathleen Goodwin

Meet the B-Blog

Beyond the everyday blog there's a powerful new tool for businesses and marketers. Time to get acquainted! Read More...

View article
Get With the Trends in 2003

Get With the Trends in 2003

21y Kathleen Goodwin

Get With the Trends in 2003

Don’t get left behind as the art and science of e-newsletters moves forward. Read More...

View article
1 2