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Kathleen Goodwin

Kathleen Goodwin

Kathleen Goodwin is the former CEO of IMN (formerly iMakeNews), specializing in customer acquisition and retention through permission-based e-newsletters. For nine years, she was vice president of marketing for Ziff-Davis' publishing division, where she oversaw the marketing of all print publications and their early online siblings. She also serves as an advisor to early-stage companies and has been responsible for several successful new-business launches.

RECENT ARTICLES BY KATHLEEN GOODWIN

Spring-Clean Your In-House Lists

Apr 28, 2004 - Tips for scrubbing your most valuable marketing asset. Comments

Move Customers and Prospects Through the Sales Cycle

Mar 31, 2004 - Eight e-newsletter tactics to cross-sell, upsell, or just plain sell. Comments

Beyond the Crystal Ball

Mar 3, 2004 - New Year's resolutions have come and gone. What's really going to happen this year? Comments

The Buzz Continues: RSS and Newsletters

Feb 4, 2004 - Feeding your readers -- RSS and e-publishing. Comments

Six Ways to Grow a Subscriber List

Jan 7, 2004 - It won't happen overnight, but it will happen if you follow these guidelines. Comments

Strategy in Action: A Wrap-Up

Dec 10, 2003 - A collective critique, with some of the most effective e-newsletter practices. Comments

Strategy in Action: Commonwealth Government

Nov 12, 2003 - How a state agency’s e-newsletter ranks. Comments

Strategy in Action: Hi-Tech, Low Budget

Oct 15, 2003 - A B2B software company's newsletter, reviewed. Comments

Strategy in Action: What Works in Your Newsletters

Sep 17, 2003 - How a mall keeps newsletter subscribers enthralled. Comments

Strategy in Action: Evaluation Criteria

Sep 3, 2003 - Evaluating an e-newsletter: the scoring criteria. Comments

Strategy in Action: Listening to Readers

Aug 20, 2003 - Readers are an invaluable source of market information. Listen and prosper. Comments

The Art of Discipline

Aug 6, 2003 - Pulling together an e-newsletter plan you can stick with. Comments

Segmentation Secrets

Jul 23, 2003 - Reader profiling for personalized newsletters. Comments

Morph Your Newsletter

Jul 9, 2003 - Your e-newsletter can play a bigger role -- if you let it. Comments

Weblogs: Dare We Go There?

Jun 25, 2003 - Lessons learned: blog tactics for e-newsletters. Comments

Six Ways to Grow a Subscriber List

Jun 11, 2003 - It won't happen overnight, but it will happen if you follow these guidelines. Comments

Dialogues of Equals

May 28, 2003 - No more hard sell! Four steps to make your newsletter create a dialogue with readers. Comments

Think Like a Spammer

May 14, 2003 - Understand sleazy -- so your newsletter won’t be. Comments

Rise Above Irrelevancy

Apr 30, 2003 - Overcome inbox overflow. Develop conversational e-mails that are right on target. Comments

More Fresh Starts

Apr 16, 2003 - Newsletter in a rut? A challenge to shake things up: change, test, and change some more. Comments

Newsletter Content: Time for a Fresh Start!

Apr 2, 2003 - Newsletter spring cleaning: eight tips for fresher content. Comments

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