Paul Soltoff

Paul Soltoff

Paul Soltoff is the chief executive officer of SendTec, Inc., a direct marketing services company specializing in customer acquisition. SendTec combines extensive direct response experience with proprietary technologies to produce scalable results. Principal services include performance-based online marketing, offline direct response marketing and direct response television. SendTec represents advertising agencies and advertisers such as RealNetworks, AARP, Monster.com, AAA, Punch Software, MyPoints, Grey Worldwide, CosmetÍque Cosmetics, Columbia House, and Euro-Pro. Prior to starting SendTec, Paul was a founder and EVP of Saatchi and Saatchi's DRTV division in New York and has over 25 years of advertising, media and direct marketing experience.

RECENT ARTICLES BY PAUL SOLTOFF

For Richer, for Poorer

Jun 27, 2005 - How -- and why -- to segment customer lists by income and brand affinity. Comments

Is Your E-Mail List Clean or Dirty?

Jun 13, 2005 - The hows and whys of e-mail list cleansing. Comments

Pull the E-Mail Trigger

May 16, 2005 - Event-based trigger e-mail is a great addition to your e-mail toolbox. Comments

One Size Does Not Fit All: Offers and Messaging

May 2, 2005 - Keeping personalized e-mail on message for different list segments. Comments

Personalize and Customize E-Mail

Apr 18, 2005 - Still sending generic e-mail to everyone on your list? It’s high time to personalize and customize. Comments

E-Mail List Testing, Step by Step

Apr 4, 2005 - If you must rent, here’s how to identify winning e-mail lists. Comments

Does CAN-SPAM Hurt Compliant Marketers? Part 2

Mar 21, 2005 - Increasingly more legitimate, compliant e-mail is blocked and filtered. How can CAN-SPAM be more effective? Last of a series. Comments

Does CAN-SPAM Hurt Compliant Marketers? Part 1

Mar 7, 2005 - Increasingly more legitimate, compliant e-mail is blocked and filtered. How can CAN-SPAM be more effective? Part one of a series. Comments

Use E-Mail to Boost Offline Retail Sales

Feb 7, 2005 - If your bricks-and-mortar store doesn’t use e-mail, you may be missing a huge opportunity. How to build an in-store e-mail program. Comments

Fuel-Efficient E-Mail Marketing

Jan 24, 2005 - Three ways to mine rural prospects and customers. Comments

Improve E-Mail Results With Product Ratings

Jan 10, 2005 - How to effectively use consumer endorsements in e-mail campaigns. Comments

Improve E-Mail Response: Test Numerous Variables

Dec 27, 2004 - How to test e-mail variables, step by step. Comments

E-Mail Holiday Shopping Reminder Service

Dec 13, 2004 - Implement this simple idea now to generate lots of business later. Comments

Use E-Mail to Sell Consumables

Nov 29, 2004 - If you give away the razors, you can sell customers the blades. Comments

E-Mail Marketing to College Students 101

Nov 15, 2004 - They’re online and big spenders, and they’ve been saturated with advertising since they were born. Some tips for communicating with the college demographic... Comments

In E-Mail We Trust?

Nov 1, 2004 - Build a bond of trust into e-mail campaigns. Comments

Customer Service E-Mail Can Compromise Sales E-Mail

Oct 18, 2004 - Most direct response businesses count on additional purchases to turn a profit. So why do they annoy customers with poor customer service e-mail? Comments

Two E-Mails for the Price of One

Oct 4, 2004 - Add a little promotion to informational e-mail messages -- tactfully. Comments

Test Your E-mail System

Sep 20, 2004 - Make sure all the e-mail processes and procedures you believe are happening in your company are, in fact, happening. Comments

Why Aren’t There More E-Mail Testimonials?

Aug 23, 2004 - Testimonials add credibility to e-mail campaigns with minimal cost or effort. Here’s how to get started. Comments

Personalize for Profit

Aug 9, 2004 - Take personalization to the next level, in ways consumers will appreciate. Comments

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