For Richer, for Poorer

For Richer, for Poorer

19y Paul Soltoff

For Richer, for Poorer

How -- and why -- to segment customer lists by income and brand affinity. Read More...

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Is Your E-Mail List Clean or Dirty?

Is Your E-Mail List Clean or Dirty?

19y Paul Soltoff

Is Your E-Mail List Clean or Dirty?

The hows and whys of e-mail list cleansing. Read More

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Pull the E-Mail Trigger

Pull the E-Mail Trigger

19y Paul Soltoff

Pull the E-Mail Trigger

Event-based trigger e-mail is a great addition to your e-mail toolbox. Read More...

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One Size Does Not Fit All: Offers and Messaging

One Size Does Not Fit All: Offers and Messaging

19y Paul Soltoff

One Size Does Not Fit All: Offers and Messaging

Keeping personalized e-mail on message for different list segments. Read More...

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Personalize and Customize E-Mail

Personalize and Customize E-Mail

19y Paul Soltoff

Personalize and Customize E-Mail

Still sending generic e-mail to everyone on your list? It’s high time to personalize and customize. Read More...

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E-Mail List Testing, Step by Step

E-Mail List Testing, Step by Step

19y Paul Soltoff

E-Mail List Testing, Step by Step

If you must rent, here’s how to identify winning e-mail lists. Read More...

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Does CAN-SPAM Hurt Compliant Marketers? Part 2

Does CAN-SPAM Hurt Compliant Marketers? Part 2

19y Paul Soltoff

Does CAN-SPAM Hurt Compliant Marketers? Part 2

Increasingly more legitimate, compliant e-mail is blocked and filtered. How can CAN-SPAM be more effective? Last of a series. Read More...

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Does CAN-SPAM Hurt Compliant Marketers? Part 1

Does CAN-SPAM Hurt Compliant Marketers? Part 1

19y Paul Soltoff

Does CAN-SPAM Hurt Compliant Marketers? Part 1

Increasingly more legitimate, compliant e-mail is blocked and filtered. How can CAN-SPAM be more effective? Part one of a series. Read More...

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Use E-Mail to Boost Offline Retail Sales

Use E-Mail to Boost Offline Retail Sales

19y Paul Soltoff

Use E-Mail to Boost Offline Retail Sales

If your bricks-and-mortar store doesn’t use e-mail, you may be missing a huge opportunity. How to build an in-store e-mail program. Read More...

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Fuel-Efficient E-Mail Marketing

Fuel-Efficient E-Mail Marketing

19y Paul Soltoff

Fuel-Efficient E-Mail Marketing

Three ways to mine rural prospects and customers. Read More...

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Improve E-Mail Results With Product Ratings

Improve E-Mail Results With Product Ratings

19y Paul Soltoff

Improve E-Mail Results With Product Ratings

How to effectively use consumer endorsements in e-mail campaigns. Read More...

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Improve E-Mail Response: Test Numerous Variables

Improve E-Mail Response: Test Numerous Variables

19y Paul Soltoff

Improve E-Mail Response: Test Numerous Variables

How to test e-mail variables, step by step. Read More...

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E-Mail Holiday Shopping Reminder Service

E-Mail Holiday Shopping Reminder Service

19y Paul Soltoff

E-Mail Holiday Shopping Reminder Service

Implement this simple idea now to generate lots of business later. Read More...

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Use E-Mail to Sell Consumables

Use E-Mail to Sell Consumables

19y Paul Soltoff

Use E-Mail to Sell Consumables

If you give away the razors, you can sell customers the blades. Read More...

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E-Mail Marketing to College Students 101

E-Mail Marketing to College Students 101

19y Paul Soltoff

E-Mail Marketing to College Students 101

They’re online and big spenders, and they’ve been saturated with advertising since they were born. Some tips for communicating with the college demogr...

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In E-Mail We Trust?

In E-Mail We Trust?

19y Paul Soltoff

In E-Mail We Trust?

Build a bond of trust into e-mail campaigns. Read More

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Customer Service E-Mail Can Compromise Sales E-Mail

Customer Service E-Mail Can Compromise Sales E-Mail

19y Paul Soltoff

Customer Service E-Mail Can Compromise Sales E-Mai...

Most direct response businesses count on additional purchases to turn a profit. So why do they annoy customers with poor customer service e-mail? Read...

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Two E-Mails for the Price of One

Two E-Mails for the Price of One

20y Paul Soltoff

Two E-Mails for the Price of One

Add a little promotion to informational e-mail messages -- tactfully. Read More...

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Test Your E-mail System

Test Your E-mail System

20y Paul Soltoff

Test Your E-mail System

Make sure all the e-mail processes and procedures you believe are happening in your company are, in fact, happening. Read More...

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Why Aren’t There More E-Mail Testimonials?

Why Aren’t There More E-Mail Testimonials?

20y Paul Soltoff

Why Aren’t There More E-Mail Testimonials?

Testimonials add credibility to e-mail campaigns with minimal cost or effort. Here’s how to get started. Read More...

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Personalize for Profit

Personalize for Profit

20y Paul Soltoff

Personalize for Profit

Take personalization to the next level, in ways consumers will appreciate. Read More...

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E-Mail Makes TV Ads Better

E-Mail Makes TV Ads Better

20y Paul Soltoff

E-Mail Makes TV Ads Better

How to enhance TV advertising with an e-mail campaign (and a little search advice, to boot). Read More...

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E-Mail Marketing to Online Women: Keyword "Multi"

E-Mail Marketing to Online Women: Keyword "Multi"

20y Paul Soltoff

E-Mail Marketing to Online Women: Keyword "Multi"

Multirole, multipurpose, multitaskers. How can e-mail messages capture a multi’s mindshare? Read More...

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What E-Mail Marketers Can Learn From Banner Ads

What E-Mail Marketers Can Learn From Banner Ads

20y Paul Soltoff

What E-Mail Marketers Can Learn From Banner Ads

Clutter, competition, copy -- there are more similarities between e-mail and banner ads than you might think. Read More...

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Eye on E-Mail Newsletters

Eye on E-Mail Newsletters

20y Paul Soltoff

Eye on E-Mail Newsletters

Design basics for e-newsletter profitability. Read More

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Use E-Mail to Turn Site Visitors Into Buyers

Use E-Mail to Turn Site Visitors Into Buyers

20y Paul Soltoff

Use E-Mail to Turn Site Visitors Into Buyers

Site abandon rates are high. Targeted e-mail can recapture lost visitors. Read More...

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Do You Need an E-Mail Preference Center?

Do You Need an E-Mail Preference Center?

20y Paul Soltoff

Do You Need an E-Mail Preference Center?

Win-Win: An EPC can help you deal better with subscribers and help subscribers manage their relationship with you. Read More...

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