Climbing the E-Mail Relevancy Ladder
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Climbing the E-Mail Relevancy Ladder

20y Paul Soltoff

Climbing the E-Mail Relevancy Ladder

Push prospects up the relevancy ladder and get closer to a sale. Read More...

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Overlooking the Teen Market?
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Overlooking the Teen Market?

20y Paul Soltoff

Overlooking the Teen Market?

Direct marketers have traditionally ignored the teen market. Well, teens spend nearly $100 billion per year (and yes, they do have credit cards). Read...

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Enhancing E-Mail Databases With Reverse Append
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Enhancing E-Mail Databases With Reverse Append

20y Paul Soltoff

Enhancing E-Mail Databases With Reverse Append

E-mail less, get higher returns? The hows and whys of reverse append. Read More...

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Anatomy of a Solid DM E-Mail
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Anatomy of a Solid DM E-Mail

20y Paul Soltoff

Anatomy of a Solid DM E-Mail

A rare e-mail, well done. Read More

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List Segmentation: Couples Versus Singles
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List Segmentation: Couples Versus Singles

20y Paul Soltoff

List Segmentation: Couples Versus Singles

You know you should segment your lists but can’t get started. Breaking your database into singles and married couples is a great place to start. Read ...

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Just Who's in Control Here?
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Just Who's in Control Here?

20y Paul Soltoff

Just Who's in Control Here?

Consumers have seized near total control of their media and marketingintake. Go with it. Read More...

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One to Many, Not One to One
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One to Many, Not One to One

20y Paul Soltoff

One to Many, Not One to One

Why do we forward some e-mail messages, and not others? How to make your campaigns more viral. Read More...

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CAN-SPAM: The Reality
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CAN-SPAM: The Reality

20y Paul Soltoff

CAN-SPAM: The Reality

Tips for navigating the gray areas of the new federal spam law. Read More...

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Begin at the Beginning
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Begin at the Beginning

20y Paul Soltoff

Begin at the Beginning

A thorough creative brief: ingredient number one for e-mail success. Read More...

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Autoresponder Renaissance
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Autoresponder Renaissance

20y Paul Soltoff

Autoresponder Renaissance

Dust off that autoresponder. Paul's got a new use for it. Read More...

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E-Mail List Rental in Tough Times
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E-Mail List Rental in Tough Times

20y Paul Soltoff

E-Mail List Rental in Tough Times

A scrupulously thorough, step-by-step guide to e-mail list rental in today’s tough climate. Read More...

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E-Mail Can Minimize Do-Not-Call Woes
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E-Mail Can Minimize Do-Not-Call Woes

20y Paul Soltoff

E-Mail Can Minimize Do-Not-Call Woes

Marketers can use e-mail to obtain permission to call -- if they’re very, very careful. Read More...

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Do Figures Lie or Liars Figure?
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Do Figures Lie or Liars Figure?

20y Paul Soltoff

Do Figures Lie or Liars Figure?

E-mail stats, plus a grain of salt. Read More

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Life Along The E-Mail Continuum
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Life Along The E-Mail Continuum

21y Paul Soltoff

Life Along The E-Mail Continuum

Improve e-mail metrics, every step of the way. Read More

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Clean Up Your Own Backyard
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Clean Up Your Own Backyard

21y Paul Soltoff

Clean Up Your Own Backyard

Positioning yourself as a spam fighter is popular. What’s really being done to solve the problem? Read More...

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E-Mail Copy Clinic: The Power of Words
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E-Mail Copy Clinic: The Power of Words

21y Paul Soltoff

E-Mail Copy Clinic: The Power of Words

How to write copy that sells: the theory and the practice. Read More...

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Good News About E-Mail?
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Good News About E-Mail?

21y Paul Soltoff

Good News About E-Mail?

It may seem all you've heard recently are e-mail horror stories, but there are bright spots among the clouds. Read More...

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The Long and Short of It
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The Long and Short of It

21y Paul Soltoff

The Long and Short of It

Copy should be as long as necessary to make the point. Paul offers tips on finding the right length. Read More...

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Arrival Time and Response Rate Decline
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Arrival Time and Response Rate Decline

21y Paul Soltoff

Arrival Time and Response Rate Decline

E-mail rush hour. Avoid it, and your message will stand out. Read More...

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Three Newsletters That Sell
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Three Newsletters That Sell

21y Paul Soltoff

Three Newsletters That Sell

Three newsletters that work (serving three very different industries). Read More...

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E-Mail Newsletters That Sell
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E-Mail Newsletters That Sell

21y Paul Soltoff

E-Mail Newsletters That Sell

All newsletter aren’t created equal. Common traits of ones that excel at selling. Read More...

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Powerful Sender and Subject Lines
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Powerful Sender and Subject Lines

21y Paul Soltoff

Powerful Sender and Subject Lines

Only one opportunity to make a great first impression. Subject and sender lines can dramatically improve open rate. Read More...

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How Often Should You E-Mail People?
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How Often Should You E-Mail People?

21y Paul Soltoff

How Often Should You E-Mail People?

Don’t aggravate your customers or leave money on the table. How to find that delicate balance. Read More...

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Organize Information for E-Mail Marketing
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Organize Information for E-Mail Marketing

21y Paul Soltoff

Organize Information for E-Mail Marketing

Ten information points -- an e-mail content checklist. Read More...

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20 Rules of Writing Effective Business E-Mails
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20 Rules of Writing Effective Business E-Mails

21y Paul Soltoff

20 Rules of Writing Effective Business E-Mails

How to get your B2B e-mail read and generate responses. Read More...

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E-Mailing Teens and Tweens: Pitfalls and Opportunities
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E-Mailing Teens and Tweens: Pitfalls and Opportunities

21y Paul Soltoff

E-Mailing Teens and Tweens: Pitfalls and Opportuni...

This age group's buying power and influence are enormous. Tapping into that power is the tough part. Read More...

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Knowledge Is Power: Free E-Mail Intelligence
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Knowledge Is Power: Free E-Mail Intelligence

21y Paul Soltoff

Knowledge Is Power: Free E-Mail Intelligence

Knowledge is essential to success. Where to find it -- free. Read More...

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