Rudy Grahn

Rudy Grahn

Rudy Grahn As a senior analyst with Jupiter Research, Rudy scrutinizes online advertising, marketing, and commerce including campaign measurement and analysis, interactive branding, Internet classifieds, and online performance marketing. Earlier, Rudy oversaw analysis and optimization at SFInteractive for clients including Microsoft bCentral, Adaptec, Verisign, Morgan Stanley Dean Witter Online, Red Envelope and Women.com. He was the founding creative and senior copywriter for i-traffic, where he worked on campaigns for CDNow, Disney, Eddie Bauer, BellSouth, Doubleday Interactive and CNN/SI, among others. Rudy's observations are solicited by The Wall Street Journal, Newsweek, ABC News, The New York Times, Reuters, C|Net Radio, Business 2.0, Wired, The Washington Post and American Demographics to name a few.

RECENT ARTICLES BY RUDY GRAHN

Want to Be Average? You Already Are.

Feb 3, 2003 - If analysts told clients what they need to know (instead of what they want to hear), it would sound something like this.... Comments

Down on the Information Farm

Jan 13, 2003 - Are Web users smart but not smart enough? We need fewer hunter-gatherers and more farmers. Comments

Is the Internet Antisocial Toward Advertisers?

Dec 23, 2002 - Big-spending brands need to reach their audiences via 'social' media. Does the Internet provide that environment? Comments

The Little Banner ThatCould

Dec 9, 2002 - The Banner That Will Not Die is an object lesson in creative optimization. Comments

Pay for Performance: Online Advertising's Penicillin

Nov 11, 2002 - Please read the warning label and use only as directed. Comments

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