Gary Stein

Gary Stein

SVP, Strategy and Planning


Gary Stein is SVP, strategy and planning in iCrossing's San Francisco office. He has been working in marketing for more than a decade. Gary lives in San Francisco with his family. Follow him on Twitter: @garyst3in. The opinions expressed in Gary's columns are his alone.



4 Reasons Online Ads Will Grow and 1 Reason They Will Shrink

Apr 18, 2014 - Here are a few reasons why we should expect that online advertising will remain the top revenue channel for a long time to come, and one reason why... Comments


Hidden Stories About the Early Days of Digital Advertising

Mar 25, 2014 - A collection of six stories from the early years of digital advertising, from the first mobile ad to Java's origins to the availability of wireless... Comments


"Real Time" Kills Exclusive Deals

Mar 7, 2014 - In the past, in a broadcast-only, one-way street marketing world, exclusivity made a lot of sense. But today we are starting to realize that exclusivity... Comments


No Really: You Need a Strategy for Facebook

Feb 21, 2014 - The changes to Facebook's algorithm went into effect sometime around the end of the year and while there was some discussion, it really didn't feel... Comments


Notes on CEOS, Super Bowls, and Fashion Vloggers

Feb 7, 2014 - A grab bag of thoughts about Microsoft's new chief executive, the Super Bowl ads, and the push in fashion and beauty advertising and publications to... Comments


Changes to Facebook Affect Who Will See Your Brand's Posts

Jan 24, 2014 - Facebook has changed the algorithm it uses to determine which items to show a user in their Newsfeed, affecting who will see your brand's posts. Comments


What Consumers & Brands Really Want from Smart TV

Jan 10, 2014 - The next generation of TVs will include technology that will allow for the installation of apps and the ability to pull content digitally, from anywhere... Comments


Publishers and Agencies: BFFs or Frenemies?

Nov 15, 2013 - Take a step back and look at the relationship between publishers and agencies and how it is shaping advertising. Columnist Gary Stein explores how brands... Comments


Make the Most of Custom Audiences on Facebook

Nov 1, 2013 - Custom Audiences is a way for brands to upload their own email address list and create just that, a "custom audience" or group of people they can specifically... Comments

girl looking silly wearing Google Glass

Wearable Computing & Ads: Why Not?

Oct 18, 2013 - We are on the brink of the Wearable Computing revolution and marketers should always be willing to look at any new thing with an interested eye. Comments


Total Cost of Ownership Needed to Grasp Relationship ROI

Oct 4, 2013 - As advertising shifts from big splashes toward ongoing conversations, we need a TCO approach to better understand relationship ROI. Comments


Battle of the Binge: New TV Habits Emerge

Sep 23, 2013 - According to new numbers from Nielsen, more than 75 percent of subscribers have watched three or more episodes of a single show, in a single day. We... Comments


The New Revenue Source That Would Bite You, if Revenue Sources Were Rattlesnakes

Sep 6, 2013 - No matter what, you should always see each sale you make as precious, and never as just a simple one-click and done. Comments


Snacking Your Content

Aug 23, 2013 - The opportunity for snackable content is in finding ways to slide your message inside these new moments that technology and media have created for us. Comments


What Advertisers Need to Know About Facebook's New News Feed

Aug 9, 2013 - How Facebook's new concept, story bumping, can help marketers reach consumers. Comments


Who Will Own the Billion Dollar Second Screen?

Jul 26, 2013 - The second-screen market represents the best opportunity for content producers to both extend their content's reach as well as diversify its revenue... Comments


Grown-Up Social: How Brands Succeed Today

Jul 12, 2013 - The relationships that we have as kids can be temporary and fleeting, but the relationships we build as grown-ups, at least the valuable ones, are focused... Comments


The Internet of Things (and Ads)

Jun 28, 2013 - Before we get too overwhelmed by the spread of technology, we should think about how we are going to deal with the world we have been wishing for, but... Comments


What You Need to Know to Go Native

May 31, 2013 - We will always have "ads" as we have come to know and love them, but we are also seeing the opportunity to talk to consumers in longer and more meaningful... Comments


7 Subreddits Online Marketers Should Follow

May 17, 2013 - How marketers can use Reddit to discuss topics, ask questions, keep up with news, and participate in the community that surrounds us. Comments


The Simple Question You Should Always Ask Customers

May 3, 2013 - We need to get consumers to tell us their stories. And we have to do something interesting with that data. Comments

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