Marketing News & Expert Advice
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Gary Stein is SVP, strategy and planning in iCrossing's San Francisco office. He has been working in marketing for more than a decade. Gary lives in San Francisco with his family. Follow him on Twitter: @garyst3in. The opinions expressed in Gary's columns are his alone.
RECENT ARTICLES BY GARY STEIN
What You Need to Know to Go Native
May 31, 2013 - We will always have "ads" as we have come to know and love them, but we are also seeing the opportunity to talk to consumers in longer and more meaningful... Comments
7 Subreddits Online Marketers Should Follow
May 17, 2013 - How marketers can use Reddit to discuss topics, ask questions, keep up with news, and participate in the community that surrounds us. Comments
The Simple Question You Should Always Ask Customers
May 3, 2013 - We need to get consumers to tell us their stories. And we have to do something interesting with that data. Comments
Hey Zuckerberg! Here's Some Free Advice
Apr 19, 2013 - Facebook: please give us a much better management interface for community management and the chance to do rich media. Comments
More Essentials of Marketing
Apr 5, 2013 - Three more things that you need to make sure you have in place to be the 21st century marketing powerhouse that you know you can be. Part two in a two... Comments
The Essentials: 6 Things Every Brand Needs
Mar 22, 2013 - You can create amusements, interactions, engagements, utility, and functionality, but only if you have already covered your core needs. Part one in... Comments
Sh*t Digital Marketers Say
Mar 8, 2013 - Busting five of the myths that seem to be floating around the marketing industry. Comments
The 3 Types of Influencers
Feb 22, 2013 - It's time to consider different types of influencers differently and address them uniquely. Here are the three primary types of influencers and how... Comments
Why Twitter Will Win: TV
Feb 8, 2013 - Clearly Twitter gets it: TV is here to stay. Part two in a two-part series. Comments
TV Everywhere! (Just No Ads)
Jan 25, 2013 - Broadcasters are clinging to an expiring era and advertisers may need to forge into the new world first. Comments
The Big Mess: Advertising and Editorial
Jan 11, 2013 - How the Twitter/AP mashup will further blur the lines of advertising and editorial. Comments
The Never-Ending Consideration Phase
Dec 14, 2012 - The question isn't the shape of the path that consumers take, but rather the time they take and the motivations that they need to move forward. Comments
1 More Obituary for the Website
Nov 30, 2012 - While brands still need to provide real value, that value can come through content…and content should never be living on a remote island. Comments
The End of the TV-Centric Era
Nov 16, 2012 - How to use broadcast mediums as sparks of conversation and social, digital, and interactive mediums to fan that spark into the flame of action. Comments
Thread.com: An Actual Business Model for 'Curation'?
Nov 2, 2012 - Finding a way to serve the consumer and the brand in a way that takes advantage of the ability to quickly gather a collection and present it in a way... Comments
Market-Advertis-Servicing, Anyone?
Oct 18, 2012 - No matter what you're doing for a brand, you have to put it into a larger framework that understands and incorporates the non-linear way people engage... Comments
The Next Newspaper Revolution
Oct 5, 2012 - The biggest benefit for advertisers in this revolution is for the newspaper industry to see itself as creating relationships that keep people informed... Comments
You Need to Care About: Mobile Payments
Sep 21, 2012 - Apple changes the world (on a fairly regular basis, actually) both by what it does and what it doesn't do. Comments
Facebook's Search Ads: Why Do You Hate Us?
Aug 24, 2012 - Has Facebook simply created the next generation of the walled garden, with a promise that everything you need is inside Facebook? Comments
Is Advertising Killing the Internet?
Aug 10, 2012 - Rather than thinking of advertising as presenting a message, we need to think about it as a method of building bonds between people and brands. Comments
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