Is Facebook the New King of Traffic?

Is Facebook the New King of Traffic?

10y Gary Stein

Is Facebook the New King of Traffic?

Facebook is reportedly driving nearly a quarter of all sharing traffic to sites across the Web. With the introduction of Facebook's new "save" feature...

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How to Predict the Ad Future: Watch the Big Guys

How to Predict the Ad Future: Watch the Big Guys

10y Gary Stein

How to Predict the Ad Future: Watch the Big Guys

Telling the future has never been easy, but one clear way to make some strong guesses is to look at how those who have some sway over the ways and mea...

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Minus Google Plus? Probably Not

Minus Google Plus? Probably Not

10y Gary Stein

Minus Google Plus? Probably Not

Google Plus is a great set of technologies and is very well integrated into Google's overall set of services, including YouTube and Gmail, so it shoul...

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4 Reasons Online Ads Will Grow and 1 Reason They Will Shrink

4 Reasons Online Ads Will Grow and 1 Reason They Will Shrink

10y Gary Stein

4 Reasons Online Ads Will Grow and 1 Reason They W...

Here are a few reasons why we should expect that online advertising will remain the top revenue channel for a long time to come, and one reason why it...

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Hidden Stories About the Early Days of Digital Advertising

Hidden Stories About the Early Days of Digital Advertising

10y Gary Stein

Hidden Stories About the Early Days of Digital Adv...

A collection of six stories from the early years of digital advertising, from the first mobile ad to Java's origins to the availability of wireless In...

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"Real Time" Kills Exclusive Deals

"Real Time" Kills Exclusive Deals

10y Gary Stein

"Real Time" Kills Exclusive Deals

In the past, in a broadcast-only, one-way street marketing world, exclusivity made a lot of sense. But today we are starting to realize that exclusivi...

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No Really: You Need a Strategy for Facebook

No Really: You Need a Strategy for Facebook

10y Gary Stein

No Really: You Need a Strategy for Facebook

The changes to Facebook's algorithm went into effect sometime around the end of the year and while there was some discussion, it really didn't feel li...

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Notes on CEOS, Super Bowls, and Fashion Vloggers

Notes on CEOS, Super Bowls, and Fashion Vloggers

10y Gary Stein

Notes on CEOS, Super Bowls, and Fashion Vloggers

A grab bag of thoughts about Microsoft's new chief executive, the Super Bowl ads, and the push in fashion and beauty advertising and publications to g...

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Changes to Facebook Affect Who Will See Your Brand's Posts

Changes to Facebook Affect Who Will See Your Brand's Posts

10y Gary Stein

Changes to Facebook Affect Who Will See Your Brand...

Facebook has changed the algorithm it uses to determine which items to show a user in their Newsfeed, affecting who will see your brand's posts. Read ...

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What Consumers & Brands Really Want from Smart TV

What Consumers & Brands Really Want from Smart TV

10y Gary Stein

What Consumers & Brands Really Want from Smart TV

The next generation of TVs will include technology that will allow for the installation of apps and the ability to pull content digitally, from anywhe...

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Publishers and Agencies: BFFs or Frenemies?

Publishers and Agencies: BFFs or Frenemies?

10y Gary Stein

Publishers and Agencies: BFFs or Frenemies?

Take a step back and look at the relationship between publishers and agencies and how it is shaping advertising. Columnist Gary Stein explores how bra...

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Make the Most of Custom Audiences on Facebook

Make the Most of Custom Audiences on Facebook

10y Gary Stein

Make the Most of Custom Audiences on Facebook

Custom Audiences is a way for brands to upload their own email address list and create just that, a "custom audience" or group of people they can spec...

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Wearable Computing & Ads: Why Not?

Wearable Computing & Ads: Why Not?

10y Gary Stein

Wearable Computing & Ads: Why Not?

We are on the brink of the Wearable Computing revolution and marketers should always be willing to look at any new thing with an interested eye. Read ...

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Total Cost of Ownership Needed to Grasp Relationship ROI

Total Cost of Ownership Needed to Grasp Relationship ROI

10y Gary Stein

Total Cost of Ownership Needed to Grasp Relationsh...

As advertising shifts from big splashes toward ongoing conversations, we need a TCO approach to better understand relationship ROI. Read More...

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Battle of the Binge: New TV Habits Emerge

Battle of the Binge: New TV Habits Emerge

11y Gary Stein

Battle of the Binge: New TV Habits Emerge

According to new numbers from Nielsen, more than 75 percent of subscribers have watched three or more episodes of a single show, in a single day. We h...

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The New Revenue Source That Would Bite You, if Revenue Sources Were Rattlesnakes

The New Revenue Source That Would Bite You, if Revenue Sources Were Rattlesnakes

11y Gary Stein

The New Revenue Source That Would Bite You, if Rev...

No matter what, you should always see each sale you make as precious, and never as just a simple one-click and done. Read More...

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Snacking Your Content

Snacking Your Content

11y Gary Stein

Snacking Your Content

The opportunity for snackable content is in finding ways to slide your message inside these new moments that technology and media have created for us....

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What Advertisers Need to Know About Facebook's New News Feed

What Advertisers Need to Know About Facebook's New News Feed

11y Gary Stein

What Advertisers Need to Know About Facebook's New...

How Facebook's new concept, story bumping, can help marketers reach consumers. Read More...

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Who Will Own the Billion Dollar Second Screen?

Who Will Own the Billion Dollar Second Screen?

11y Gary Stein

Who Will Own the Billion Dollar Second Screen?

The second-screen market represents the best opportunity for content producers to both extend their content's reach as well as diversify its revenue s...

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Grown-Up Social: How Brands Succeed Today

Grown-Up Social: How Brands Succeed Today

11y Gary Stein

Grown-Up Social: How Brands Succeed Today

The relationships that we have as kids can be temporary and fleeting, but the relationships we build as grown-ups, at least the valuable ones, are foc...

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The Internet of Things (and Ads)

The Internet of Things (and Ads)

11y Gary Stein

The Internet of Things (and Ads)

Before we get too overwhelmed by the spread of technology, we should think about how we are going to deal with the world we have been wishing for, but...

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What You Need to Know to Go Native

What You Need to Know to Go Native

11y Gary Stein

What You Need to Know to Go Native

We will always have "ads" as we have come to know and love them, but we are also seeing the opportunity to talk to consumers in longer and more meanin...

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7 Subreddits Online Marketers Should Follow

7 Subreddits Online Marketers Should Follow

11y Gary Stein

7 Subreddits Online Marketers Should Follow

How marketers can use Reddit to discuss topics, ask questions, keep up with news, and participate in the community that surrounds us. Read More...

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The Simple Question You Should Always Ask Customers

The Simple Question You Should Always Ask Customers

11y Gary Stein

The Simple Question You Should Always Ask Customer...

We need to get consumers to tell us their stories. And we have to do something interesting with that data. Read More...

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Hey Zuckerberg! Here's Some Free Advice

Hey Zuckerberg! Here's Some Free Advice

11y Gary Stein

Hey Zuckerberg! Here's Some Free Advice

Facebook: please give us a much better management interface for community management and the chance to do rich media. Read More...

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More Essentials of Marketing

More Essentials of Marketing

11y Gary Stein

More Essentials of Marketing

Three more things that you need to make sure you have in place to be the 21st century marketing powerhouse that you know you can be. Part two in a two...

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The Essentials: 6 Things Every Brand Needs

The Essentials: 6 Things Every Brand Needs

11y Gary Stein

The Essentials: 6 Things Every Brand Needs

You can create amusements, interactions, engagements, utility, and functionality, but only if you have already covered your core needs. Part one in a ...

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