Marketing News & Expert Advice

Gary Stein

SVP, Strategy and Planning

Gary Stein is SVP, strategy and planning in iCrossing's San Francisco office. He has been working in marketing for more than a decade. Gary lives in San Francisco with his family. Follow him on Twitter: @garyst3in. The opinions expressed in Gary's columns are his alone.

RECENT ARTICLES BY GARY STEIN

Total Cost of Ownership Needed to Grasp Relationship ROI

Oct 4, 2013 - As advertising shifts from big splashes toward ongoing conversations, we need a TCO approach to better understand relationship ROI. Comments

Battle of the Binge: New TV Habits Emerge

Sep 23, 2013 - According to new numbers from Nielsen, more than 75 percent of subscribers have watched three or more episodes of a single show, in a single day. We... Comments

The New Revenue Source That Would Bite You, if Revenue Sources Were Rattlesnakes

Sep 6, 2013 - No matter what, you should always see each sale you make as precious, and never as just a simple one-click and done. Comments

Snacking Your Content

Aug 23, 2013 - The opportunity for snackable content is in finding ways to slide your message inside these new moments that technology and media have created for us. Comments

What Advertisers Need to Know About Facebook's New News Feed

Aug 9, 2013 - How Facebook's new concept, story bumping, can help marketers reach consumers. Comments

Who Will Own the Billion Dollar Second Screen?

Jul 26, 2013 - The second-screen market represents the best opportunity for content producers to both extend their content's reach as well as diversify its revenue... Comments

Grown-Up Social: How Brands Succeed Today

Jul 12, 2013 - The relationships that we have as kids can be temporary and fleeting, but the relationships we build as grown-ups, at least the valuable ones, are focused... Comments

The Internet of Things (and Ads)

Jun 28, 2013 - Before we get too overwhelmed by the spread of technology, we should think about how we are going to deal with the world we have been wishing for, but... Comments

What You Need to Know to Go Native

May 31, 2013 - We will always have "ads" as we have come to know and love them, but we are also seeing the opportunity to talk to consumers in longer and more meaningful... Comments

7 Subreddits Online Marketers Should Follow

May 17, 2013 - How marketers can use Reddit to discuss topics, ask questions, keep up with news, and participate in the community that surrounds us. Comments

The Simple Question You Should Always Ask Customers

May 3, 2013 - We need to get consumers to tell us their stories. And we have to do something interesting with that data. Comments

Hey Zuckerberg! Here's Some Free Advice

Apr 19, 2013 - Facebook: please give us a much better management interface for community management and the chance to do rich media. Comments

More Essentials of Marketing

Apr 5, 2013 - Three more things that you need to make sure you have in place to be the 21st century marketing powerhouse that you know you can be. Part two in a two... Comments

The Essentials: 6 Things Every Brand Needs

Mar 22, 2013 - You can create amusements, interactions, engagements, utility, and functionality, but only if you have already covered your core needs. Part one in... Comments

Sh*t Digital Marketers Say

Mar 8, 2013 - Busting five of the myths that seem to be floating around the marketing industry. Comments

The 3 Types of Influencers

Feb 22, 2013 - It's time to consider different types of influencers differently and address them uniquely. Here are the three primary types of influencers and how... Comments

Why Twitter Will Win: TV

Feb 8, 2013 - Clearly Twitter gets it: TV is here to stay. Part two in a two-part series. Comments

TV Everywhere! (Just No Ads)

Jan 25, 2013 - Broadcasters are clinging to an expiring era and advertisers may need to forge into the new world first. Comments

The Big Mess: Advertising and Editorial

Jan 11, 2013 - How the Twitter/AP mashup will further blur the lines of advertising and editorial. Comments

The Never-Ending Consideration Phase

Dec 14, 2012 - The question isn't the shape of the path that consumers take, but rather the time they take and the motivations that they need to move forward. Comments

1 More Obituary for the Website

Nov 30, 2012 - While brands still need to provide real value, that value can come through content…and content should never be living on a remote island. Comments

Next ›