Marketing News & Expert Advice
May 17, 2013 -
How marketers can use Reddit to discuss topics, ask questions, keep up with news, and participate in the community that surrounds us.
May 3, 2013 -
We need to get consumers to tell us their stories. And we have to do something interesting with that data.
Apr 19, 2013 -
Facebook: please give us a much better management interface for community management and the chance to do rich media.
Apr 5, 2013 -
Three more things that you need to make sure you have in place to be the 21st century marketing powerhouse that you know you can be. Part two in a two...
Mar 22, 2013 -
You can create amusements, interactions, engagements, utility, and functionality, but only if you have already covered your core needs. Part one in...
Mar 8, 2013 -
Busting five of the myths that seem to be floating around the marketing industry.
Feb 22, 2013 -
It's time to consider different types of influencers differently and address them uniquely. Here are the three primary types of influencers and how...
Feb 8, 2013 -
Clearly Twitter gets it: TV is here to stay. Part two in a two-part series.
Jan 25, 2013 -
Broadcasters are clinging to an expiring era and advertisers may need to forge into the new world first.
Jan 11, 2013 -
How the Twitter/AP mashup will further blur the lines of advertising and editorial.
Dec 14, 2012 -
The question isn't the shape of the path that consumers take, but rather the time they take and the motivations that they need to move forward.
Nov 30, 2012 -
While brands still need to provide real value, that value can come through content…and content should never be living on a remote island.
Nov 16, 2012 -
How to use broadcast mediums as sparks of conversation and social, digital, and interactive mediums to fan that spark into the flame of action.
Nov 2, 2012 -
Finding a way to serve the consumer and the brand in a way that takes advantage of the ability to quickly gather a collection and present it in a way...
Oct 18, 2012 -
No matter what you're doing for a brand, you have to put it into a larger framework that understands and incorporates the non-linear way people engage...
Oct 5, 2012 -
The biggest benefit for advertisers in this revolution is for the newspaper industry to see itself as creating relationships that keep people informed...
Sep 21, 2012 -
Apple changes the world (on a fairly regular basis, actually) both by what it does and what it doesn't do.
Aug 24, 2012 -
Has Facebook simply created the next generation of the walled garden, with a promise that everything you need is inside Facebook?
Aug 10, 2012 -
Rather than thinking of advertising as presenting a message, we need to think about it as a method of building bonds between people and brands.
Jul 27, 2012 -
The next generation of interactive experiences will come from the ability to dynamically access and blend two or more of these data types together.
Jul 13, 2012 -
Use this simple five-point checklist to help you determine whether or not your ad is worth anything at all.
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