RECENT ARTICLES BY GARY STEIN

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4 Reasons Online Ads Will Grow and 1 Reason They Will Shrink

Apr 18, 2014 - Here are a few reasons why we should expect that online advertising will remain the top revenue channel for a long time to come, and one reason why... Comments

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Hidden Stories About the Early Days of Digital Advertising

Mar 25, 2014 - A collection of six stories from the early years of digital advertising, from the first mobile ad to Java's origins to the availability of wireless... Comments

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"Real Time" Kills Exclusive Deals

Mar 7, 2014 - In the past, in a broadcast-only, one-way street marketing world, exclusivity made a lot of sense. But today we are starting to realize that exclusivity... Comments

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No Really: You Need a Strategy for Facebook

Feb 21, 2014 - The changes to Facebook's algorithm went into effect sometime around the end of the year and while there was some discussion, it really didn't feel... Comments

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Notes on CEOS, Super Bowls, and Fashion Vloggers

Feb 7, 2014 - A grab bag of thoughts about Microsoft's new chief executive, the Super Bowl ads, and the push in fashion and beauty advertising and publications to... Comments

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Changes to Facebook Affect Who Will See Your Brand's Posts

Jan 24, 2014 - Facebook has changed the algorithm it uses to determine which items to show a user in their Newsfeed, affecting who will see your brand's posts. Comments

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What Consumers & Brands Really Want from Smart TV

Jan 10, 2014 - The next generation of TVs will include technology that will allow for the installation of apps and the ability to pull content digitally, from anywhere... Comments

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Publishers and Agencies: BFFs or Frenemies?

Nov 15, 2013 - Take a step back and look at the relationship between publishers and agencies and how it is shaping advertising. Columnist Gary Stein explores how brands... Comments

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Make the Most of Custom Audiences on Facebook

Nov 1, 2013 - Custom Audiences is a way for brands to upload their own email address list and create just that, a "custom audience" or group of people they can specifically... Comments

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Wearable Computing & Ads: Why Not?

Oct 18, 2013 - We are on the brink of the Wearable Computing revolution and marketers should always be willing to look at any new thing with an interested eye. Comments

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Total Cost of Ownership Needed to Grasp Relationship ROI

Oct 4, 2013 - As advertising shifts from big splashes toward ongoing conversations, we need a TCO approach to better understand relationship ROI. Comments

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Battle of the Binge: New TV Habits Emerge

Sep 23, 2013 - According to new numbers from Nielsen, more than 75 percent of subscribers have watched three or more episodes of a single show, in a single day. We... Comments

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The New Revenue Source That Would Bite You, if Revenue Sources Were Rattlesnakes

Sep 6, 2013 - No matter what, you should always see each sale you make as precious, and never as just a simple one-click and done. Comments

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Snacking Your Content

Aug 23, 2013 - The opportunity for snackable content is in finding ways to slide your message inside these new moments that technology and media have created for us. Comments

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What Advertisers Need to Know About Facebook's New News Feed

Aug 9, 2013 - How Facebook's new concept, story bumping, can help marketers reach consumers. Comments

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Who Will Own the Billion Dollar Second Screen?

Jul 26, 2013 - The second-screen market represents the best opportunity for content producers to both extend their content's reach as well as diversify its revenue... Comments

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Grown-Up Social: How Brands Succeed Today

Jul 12, 2013 - The relationships that we have as kids can be temporary and fleeting, but the relationships we build as grown-ups, at least the valuable ones, are focused... Comments

digital-advertising

The Internet of Things (and Ads)

Jun 28, 2013 - Before we get too overwhelmed by the spread of technology, we should think about how we are going to deal with the world we have been wishing for, but... Comments

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What You Need to Know to Go Native

May 31, 2013 - We will always have "ads" as we have come to know and love them, but we are also seeing the opportunity to talk to consumers in longer and more meaningful... Comments

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7 Subreddits Online Marketers Should Follow

May 17, 2013 - How marketers can use Reddit to discuss topics, ask questions, keep up with news, and participate in the community that surrounds us. Comments

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The Simple Question You Should Always Ask Customers

May 3, 2013 - We need to get consumers to tell us their stories. And we have to do something interesting with that data. Comments

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