Marketing News & Expert Advice
Nov 15, 2013 -
Take a step back and look at the relationship between publishers and agencies and how it is shaping advertising. Columnist Gary Stein explores how brands...
Nov 1, 2013 -
Custom Audiences is a way for brands to upload their own email address list and create just that, a "custom audience" or group of people they can specifically...
Oct 18, 2013 -
We are on the brink of the Wearable Computing revolution and marketers should always be willing to look at any new thing with an interested eye.
Oct 4, 2013 -
As advertising shifts from big splashes toward ongoing conversations, we need a TCO approach to better understand relationship ROI.
Sep 23, 2013 -
According to new numbers from Nielsen, more than 75 percent of subscribers have watched three or more episodes of a single show, in a single day. We...
Sep 6, 2013 -
No matter what, you should always see each sale you make as precious, and never as just a simple one-click and done.
Aug 23, 2013 -
The opportunity for snackable content is in finding ways to slide your message inside these new moments that technology and media have created for us.
Aug 9, 2013 -
How Facebook's new concept, story bumping, can help marketers reach consumers.
Jul 26, 2013 -
The second-screen market represents the best opportunity for content producers to both extend their content's reach as well as diversify its revenue...
Jul 12, 2013 -
The relationships that we have as kids can be temporary and fleeting, but the relationships we build as grown-ups, at least the valuable ones, are focused...
Jun 28, 2013 -
Before we get too overwhelmed by the spread of technology, we should think about how we are going to deal with the world we have been wishing for, but...
May 31, 2013 -
We will always have "ads" as we have come to know and love them, but we are also seeing the opportunity to talk to consumers in longer and more meaningful...
May 17, 2013 -
How marketers can use Reddit to discuss topics, ask questions, keep up with news, and participate in the community that surrounds us.
May 3, 2013 -
We need to get consumers to tell us their stories. And we have to do something interesting with that data.
Apr 19, 2013 -
Facebook: please give us a much better management interface for community management and the chance to do rich media.
Apr 5, 2013 -
Three more things that you need to make sure you have in place to be the 21st century marketing powerhouse that you know you can be. Part two in a two...
Mar 22, 2013 -
You can create amusements, interactions, engagements, utility, and functionality, but only if you have already covered your core needs. Part one in...
Mar 8, 2013 -
Busting five of the myths that seem to be floating around the marketing industry.
Feb 22, 2013 -
It's time to consider different types of influencers differently and address them uniquely. Here are the three primary types of influencers and how...
Feb 8, 2013 -
Clearly Twitter gets it: TV is here to stay. Part two in a two-part series.
Jan 25, 2013 -
Broadcasters are clinging to an expiring era and advertisers may need to forge into the new world first.
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