Hans-Peter Brøndmo

Hans-Peter Brøndmo

Hans Peter BrØndmo has spent his career at the intersection of technological innovation and consumer empowerment. He is a successful serial entrepreneur and a recognized thought leader. His latest company, Plum, is a consumer service with big plans to make the Web easier to use. In 1996, he founded pioneering e-mail marketing company Post Communications. His recent book, "The Engaged Customer," is a national bestseller and widely recognized as the bible of e-mail relationship marketing. As a sought-after keynote speaker, he has addressed more than 50 conferences in the past three years, is often featured in national media, and has been invited to testify at two U.S. Senate hearings and an FCC hearing on Internet privacy and spam. Hans Peter is on the board of the online privacy certification and seal program of TRUSTe and several companies. He performed his undergraduate and graduate studies at MIT.

RECENT ARTICLES BY HANS-PETER BRøNDMO

Bright Future, No Sunglasses Required

Jun 19, 2006 - 2010: Five predictions for what the Internet will have done to life as we know it. Comments

Clip, Collect, and Share

May 1, 2006 - People are genetically programmed to hunt and collect. Prepare for all types of information to take on more of a life of its own. Comments

Bits Also Want To Be Free

Apr 3, 2006 - Are storage services the next Internet commodity? Comments

Can You Manage a Mob?

Mar 6, 2006 - If there's a mob on the street, do you stay inside? Or do you join them? Comments

The Read-Write Web

Feb 6, 2006 - Want to see the future of the Web? Just look at your e-mail. Comments

Yoogle's Digital Bill of Rights

Jan 9, 2006 - A fictional company offers its users a bill of rights. Should you give your users one, too? Comments

Digital Sharing: An Unavoidable Force

Dec 12, 2005 - Does your organization at least dabble in sharing and with letting customers easily remix and share your content? Comments

Web 2.0: Upgrade or Revolution?

Nov 14, 2005 - Do you really need another personal home page? With new disruptive standards and technologies and a strong focus on openness and sharing, we can do... Comments

Who Will You Listen To?

Oct 17, 2005 - More channels and more sources of information exist than ever. Who do you listen to? Equally important, who listens to you? Comments

Is Copyright Wrong?

Sep 19, 2005 - The debate over what is good copyright protection and what limits innovation, commerce, and learning in the world of bits has only just begun. Comments

Community Rules

Aug 22, 2005 - The consumer Web is a cool place to hang out. But be advised: the rules of advertising are changing. Comments

The Beta Trend

Jul 25, 2005 - Beta releases are all the rage. Can marketers follow suit with their campaigns? Comments

The Web's Third Wave

Jul 20, 2005 - How will the consumer Web become fundamentally easier to use? That's the next question -- and challenge. Comments

Always On, Everywhere

Jun 27, 2005 - Get ready for wide-area connectivity to change the way we work and play in profound and unexpected ways. Comments

The Contextual Advertising Technology Blues

May 2, 2005 - What happens when VCs -- and BS -- converge on the hottest online advertising trend? Comments

How Will Tags Color the Web?

Apr 4, 2005 - Users are 'tagging' the Web in ever-growing numbers. Are they creating more order or more chaos? Comments

Marketing to Virtual Me

Mar 7, 2005 - Computers link us to virtual worlds and let us live virtual lives. If you want to market to virtual me, you must play by the virtual world's rules. Comments

Being Digital Is Being Virtual

Feb 7, 2005 - We all know nobody knows you're a 'dog' on the Internet. Now, nobody knows where that 'dog' is. Comments

The Web's Third Wave

Jan 10, 2005 - How will the consumer Web become fundamentally easier to use? That's the next question -- and challenge. Comments

Silicon Valley: "What's Next?"

Dec 13, 2004 - Who will be the next Google? Comments

Why Customer Marketing Fails

Nov 15, 2004 - Ten years on, and most e-mail marketing programs still suck. Here’s why. Comments

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