Hans-Peter Brøndmo
Hans Peter BrØndmo has spent his career at the intersection of technological innovation and consumer empowerment. He is a successful serial entrepreneur and a recognized thought leader. His latest company, Plum, is a consumer service with big plans to make the Web easier to use. In 1996, he founded pioneering e-mail marketing company Post Communications. His recent book, "The Engaged Customer," is a national bestseller and widely recognized as the bible of e-mail relationship marketing. As a sought-after keynote speaker, he has addressed more than 50 conferences in the past three years, is often featured in national media, and has been invited to testify at two U.S. Senate hearings and an FCC hearing on Internet privacy and spam. Hans Peter is on the board of the online privacy certification and seal program of TRUSTe and several companies. He performed his undergraduate and graduate studies at MIT.
RECENT ARTICLES BY HANS-PETER BRøNDMO
Jun 19, 2006 -
2010: Five predictions for what the Internet will have done to life as we know it.
May 1, 2006 -
People are genetically programmed to hunt and collect. Prepare for all types of information to take on more of a life of its own.
Apr 3, 2006 -
Are storage services the next Internet commodity?
Mar 6, 2006 -
If there's a mob on the street, do you stay inside? Or do you join them?
Feb 6, 2006 -
Want to see the future of the Web? Just look at your e-mail.
Jan 9, 2006 -
A fictional company offers its users a bill of rights. Should you give your users one, too?
Dec 12, 2005 -
Does your organization at least dabble in sharing and with letting customers easily remix and share your content?
Nov 14, 2005 -
Do you really need another personal home page? With new disruptive standards and technologies and a strong focus on openness and sharing, we can do...
Oct 17, 2005 -
More channels and more sources of information exist than ever. Who do you listen to? Equally important, who listens to you?
Sep 19, 2005 -
The debate over what is good copyright protection and what limits innovation, commerce, and learning in the world of bits has only just begun.
Aug 22, 2005 -
The consumer Web is a cool place to hang out. But be advised: the rules of advertising are changing.
Jul 25, 2005 -
Beta releases are all the rage. Can marketers follow suit with their campaigns?
Jul 20, 2005 -
How will the consumer Web become fundamentally easier to use? That's the next question -- and challenge.
Jun 27, 2005 -
Get ready for wide-area connectivity to change the way we work and play in profound and unexpected ways.
May 2, 2005 -
What happens when VCs -- and BS -- converge on the hottest online advertising trend?
Apr 4, 2005 -
Users are 'tagging' the Web in ever-growing numbers. Are they creating more order or more chaos?
Mar 7, 2005 -
Computers link us to virtual worlds and let us live virtual lives. If you want to market to virtual me, you must play by the virtual world's rules.
Feb 7, 2005 -
We all know nobody knows you're a 'dog' on the Internet. Now, nobody knows where that 'dog' is.
Jan 10, 2005 -
How will the consumer Web become fundamentally easier to use? That's the next question -- and challenge.
Dec 13, 2004 -
Who will be the next Google?
Nov 15, 2004 -
Ten years on, and most e-mail marketing programs still suck. Here’s why.