New-Business Best Practices

New-Business Best Practices

18y David Cohen

New-Business Best Practices

It's not just what you win, but how you win it. Read More

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Intellectual Calisthenics

Intellectual Calisthenics

18y David Cohen

Intellectual Calisthenics

Interactive advertising would be so much more effective if we could... Read More...

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I Hate Search

I Hate Search

19y David Cohen

I Hate Search

The lamentations of a media executive of a major ad agency. Read More

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Home Page Madness

Home Page Madness

19y David Cohen

Home Page Madness

What makes portal home pages such appealing media buys, and how's the market shaping up for this form of online primetime? Read More...

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Interactive Advertising Growth: Careful What You Wish For

Interactive Advertising Growth: Careful What You Wish For

19y David Cohen

Interactive Advertising Growth: Careful What You W...

With interactive ad growth, we're getting what we wished for. Now we face a new set of challenges. Read More...

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Setting Objectives and Success Measures

Setting Objectives and Success Measures

19y David Cohen

Setting Objectives and Success Measures

Don't fall into the trap of tracking and reporting everything but the kitchen sink. Follow these simple guidelines to set realistic success measures a...

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CRM: Everyone's Doing It

CRM: Everyone's Doing It

19y David Cohen

CRM: Everyone's Doing It

CRM is no longer a specialized skill set for the direct response elite. Read More...

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Podcasting: Flavor of the Month

Podcasting: Flavor of the Month

19y David Cohen

Podcasting: Flavor of the Month

Blogging and social networking are so last quarter. Read More...

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Internet Penetration: Critical Mass, Then What?

Internet Penetration: Critical Mass, Then What?

19y David Cohen

Internet Penetration: Critical Mass, Then What?

Reports say Internet growth has stalled. Now what? Read More...

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The New Wild West, Part 2: iTV

The New Wild West, Part 2: iTV

19y David Cohen

The New Wild West, Part 2: iTV

A new digital landscape is going through a Wild West period as buyers and sellers try to make sense of entirely new platforms. Last of a series. Read ...

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The New Wild West, Part 1: VOD

The New Wild West, Part 1: VOD

19y David Cohen

The New Wild West, Part 1: VOD

A new digital landscape is going through a Wild West period as buyers and sellers try to make sense of entirely new platforms. Part one of a series. R...

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Mid-Year Review

Mid-Year Review

19y David Cohen

Mid-Year Review

What's on the horizon for the balance of 2005. Read More

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Connecting the Dots

Connecting the Dots

19y David Cohen

Connecting the Dots

The ability to compare on- and offline campaign performance is becoming a reality. Really. Read More...

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Have We Gone Too Far With Viral Marketing?

Have We Gone Too Far With Viral Marketing?

19y David Cohen

Have We Gone Too Far With Viral Marketing?

A plea for messaging moderation. Read More

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Broadband Just Got Sexier

Broadband Just Got Sexier

19y David Cohen

Broadband Just Got Sexier

Home Internet connections will soon be built for up to three times the current speed of cable and DSL. Read More...

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Web Publishers: Cleaning Up Our Environment

Web Publishers: Cleaning Up Our Environment

19y David Cohen

Web Publishers: Cleaning Up Our Environment

With fewer sites using pops, the site environment looks cleaner. Let's take it to the next level. Read More...

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Where Have All the Planners Gone?

Where Have All the Planners Gone?

19y David Cohen

Where Have All the Planners Gone?

There's a shortage of talent among interactive media professionals. Two possible solutions to the problem. Read More...

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The Negative Value of "Added Value"

The Negative Value of "Added Value"

19y David Cohen

The Negative Value of "Added Value"

Look out, media buyer. Your free lunch just got a whole lot more expensive. Read More...

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The Upfront Season: Get a Bigger Piece This Year

The Upfront Season: Get a Bigger Piece This Year

19y David Cohen

The Upfront Season: Get a Bigger Piece This Year

Online publishers can help by offering appealing inventory packages. Read More...

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Understanding Seller Woes

Understanding Seller Woes

19y David Cohen

Understanding Seller Woes

Agency sympathy for publishers' problems -- and some suggestions for solutions. Read More...

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Online Retail: Multichannel Consumers Equal Multichannel Marketing

Online Retail: Multichannel Consumers Equal Multichannel Marketing

19y David Cohen

Online Retail: Multichannel Consumers Equal Multic...

Retailer in all categories wisely acknowledge the Web's influence on on- and offline spending. Read More...

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On-Demand Media

On-Demand Media

19y David Cohen

On-Demand Media

Why video-on-demand will be the new must-see TV. Read More

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2004: The Year Digital Media Rebounded

2004: The Year Digital Media Rebounded

19y David Cohen

2004: The Year Digital Media Rebounded

Some still-relevant issues from 2004 that promise to stay hot in 2005. Read More...

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Refining Brand Measurement

Refining Brand Measurement

19y David Cohen

Refining Brand Measurement

In the next 12-24 months brand marketers will look to diversify their media plans. Now's the time to perfect online brand measurement. A look at the l...

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Digital Media: To Compliment or Complement Traditional Media?

Digital Media: To Compliment or Complement Traditional Media?

19y David Cohen

Digital Media: To Compliment or Complement Traditi...

Should digital media mirror the traditional communications plan or complement it? Read More...

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Dirty Little Secrets

Dirty Little Secrets

19y David Cohen

Dirty Little Secrets

Business may better, but online advertising's got a long way to go. A look at some of the industry's major stumbling blocks. Read More...

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Forced Ad Viewing

Forced Ad Viewing

19y David Cohen

Forced Ad Viewing

Companies that pay consumers to watch online ads are back. Is the concept even defensible? Read More...

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