David Cohen

David Cohen

Before joining Universal McCann Interactive, David Cohen was North America media director at Zentropy Partners. At UM Interactive, he plays a pivotal role in integrating interactive media into clients' overall marketing and media plans. David oversees all interactive media strategy, including planning, buying and analysis operations in the New York office. Current client responsibilities include: Wendy's International, Johnson & Johnson, Sony Electronics, Marriott International and Bacardi. David is active in many industry organizations and speaks frequently at seminars and lectures for the Advertising Club of New York and the American Association of Advertising Agencies (4A's).

RECENT ARTICLES BY DAVID COHEN

New-Business Best Practices

Nov 9, 2005 - It's not just what you win, but how you win it. Comments

Intellectual Calisthenics

Oct 26, 2005 - Interactive advertising would be so much more effective if we could... Comments

I Hate Search

Oct 12, 2005 - The lamentations of a media executive of a major ad agency. Comments

Home Page Madness

Sep 28, 2005 - What makes portal home pages such appealing media buys, and how's the market shaping up for this form of online primetime? Comments

Interactive Advertising Growth: Careful What You Wish For

Sep 14, 2005 - With interactive ad growth, we're getting what we wished for. Now we face a new set of challenges. Comments

Setting Objectives and Success Measures

Aug 31, 2005 - Don't fall into the trap of tracking and reporting everything but the kitchen sink. Follow these simple guidelines to set realistic success measures... Comments

CRM: Everyone's Doing It

Aug 17, 2005 - CRM is no longer a specialized skill set for the direct response elite. Comments

Podcasting: Flavor of the Month

Aug 3, 2005 - Blogging and social networking are so last quarter. Comments

Internet Penetration: Critical Mass, Then What?

Jul 6, 2005 - Reports say Internet growth has stalled. Now what? Comments

The New Wild West, Part 2: iTV

Jun 22, 2005 - A new digital landscape is going through a Wild West period as buyers and sellers try to make sense of entirely new platforms. Last of a series. Comments

The New Wild West, Part 1: VOD

Jun 8, 2005 - A new digital landscape is going through a Wild West period as buyers and sellers try to make sense of entirely new platforms. Part one of a series. Comments

Mid-Year Review

May 25, 2005 - What's on the horizon for the balance of 2005. Comments

Connecting the Dots

May 11, 2005 - The ability to compare on- and offline campaign performance is becoming a reality. Really. Comments

Have We Gone Too Far With Viral Marketing?

Apr 27, 2005 - A plea for messaging moderation. Comments

Broadband Just Got Sexier

Apr 13, 2005 - Home Internet connections will soon be built for up to three times the current speed of cable and DSL. Comments

Web Publishers: Cleaning Up Our Environment

Mar 30, 2005 - With fewer sites using pops, the site environment looks cleaner. Let's take it to the next level. Comments

Where Have All the Planners Gone?

Mar 16, 2005 - There's a shortage of talent among interactive media professionals. Two possible solutions to the problem. Comments

The Negative Value of "Added Value"

Mar 2, 2005 - Look out, media buyer. Your free lunch just got a whole lot more expensive. Comments

The Upfront Season: Get a Bigger Piece This Year

Feb 16, 2005 - Online publishers can help by offering appealing inventory packages. Comments

Understanding Seller Woes

Feb 2, 2005 - Agency sympathy for publishers' problems -- and some suggestions for solutions. Comments

Online Retail: Multichannel Consumers Equal Multichannel Marketing

Jan 19, 2005 - Retailer in all categories wisely acknowledge the Web's influence on on- and offline spending. Comments

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