Susan Kuchinskas

Susan Kuchinskas

Susan Kuchinskas has covered interactive advertising since its invention. The former staff writer for Adweek, Business 2.0, and M-Business covers technology, business and culture from Berkeley, CA.



Getting the Most from Your Email Content

Sep 29, 2015 - Email is a vital tool in distributing content across all channels. Comments


How American Apparel Is Moving to Value-Driven Data Analytics

Aug 12, 2015 - At ClickZ Live San Francisco, American Apparel's CDO says marketers need a more nuanced definition of data value because not all of it delivers insights... Comments


4 Tactics for Outstanding E-commerce SEO

May 14, 2015 - How retailers can come out on top in the changing world of search. Comments


Revenue Jump Reflects Facebook's Mobile Mojo

Jan 28, 2015 - Facebook Q4 2014 and year-end earnings show increased contribution of mobile, while execs pump measurement. Comments

Mark Zuckerberg TechCrunch Disrupt 2013

Facebook Touts Search in Q3 Earnings: Is Zuckerberg Aiming to Out-Google Google?

Oct 29, 2014 - The platform's search initiative could increase usage and bring in more ad revenue. Comments


Adobe EchoSign Campaign Goes Retro to Attract Print-Reliant Businesses

Sep 26, 2014 - The new Goodby Silverstein campaign is taking over business media with spooky graphics in an effort to attract businesses to its e-signature software... Comments


TotallyHer Launches as Native-Only Site for Brands

Sep 11, 2014 - Evolve Media launches, a display ad-free native-only platform that is dedicated to content discovery. Comments


Kimpton Hotels Uses CRM to Confer Karma on Guests

Aug 8, 2014 - Salesforce and ExactTarget Marketing Cloud form the basis of a loyalty program that aims to surprise guests with unexpected treats and rewards, all... Comments


Content Bubble II: What Metrics Matter?

Aug 1, 2014 - In part two of this series on how to effectively measure content marketing, a look at whether attention or engagement are good enough indicators of... Comments


Mobile Is the Message for Facebook Q2 Earnings

Jul 24, 2014 - Mobile ad revenue surpasses desktop in Facebook's Q2 earnings, driven by m-commerce, an industry that is expected to generate $500 billion by 2017. Comments


Content Bubble: Does Anyone Know Whether Content Marketing Works?

Jul 22, 2014 - Brands are jumping into content marketing with hope, but without the proper metrics to gauge results. Can brand content lead to sales or conversions? Comments

mobile commerce

Mobile Retail Traffic Spiking, Sales Not So Much

Jul 9, 2014 - While mobile commerce continues to grow, consumers' conversion behavior is still a bit of a mystery to researchers and marketers. Comments


Is the CMO Dead?

Jul 7, 2014 - A chief digital officer could add digital chops to a company. Should he or she kick the chief marketing officer (CMO) out of his seat? Comments


Cannes Lions: Hot or Shark-Jumping?

Jun 26, 2014 - More categories, more tech, and more blurring of the lines at 2014's Cannes Lions. Comments


Mobile Shift Drives Father's Day Sales, IBM Says

Jun 18, 2014 - While mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to... Comments


World Cup Most Social Sporting Event Ever, Says Adobe

Jun 12, 2014 - The global social chatter about the 2014 FIFA World Cup in Brazil is likely to surpass both the Super Bowl and the Olympics. So how can marketers capitalize... Comments


Amex/Uber Partnership - Who Wins?

Jun 11, 2014 - The new customer acquisition strategy could work both ways, as American Express gets prime screen real estate and Uber will likely gain a number of... Comments


New HP Optimost Release Includes Cloud-Based A/B Testing

May 23, 2014 - The new features promise quick testing for non-technical folks with a more user-friendly design tool. Comments

Klout logo

Lithium Reveals Roadmap for Klout Integration

May 22, 2014 - The new features based on Klout technology will allow Lithium to accelerate its move into providing consumer insights to its customers. Comments

Groupon logo

Groupon Gnome Aims to Become Self-Service Marketing Platform

May 22, 2014 - Groupon's new Gnome service is a customer relationship management tool, a point-of-sale system, and, someday, a local ad platform all in one. Comments


Spotzot Powers Groupon Coupons

May 14, 2014 - The mobile ad platform sends relevant coupons to shoppers when they are near stores with active deals. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.



Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.




  • SEO Specialist
    SEO Specialist (Marcel Digital) - ChicagoSearch Engine Optimization (SEO) Specialist   Marcel Digital is an award winning digital marketing...
  • SEO / SEM Manager
    SEO / SEM Manager (CustomInk) - FairfaxAre you a friendly, motivated, and inquisitive individual? Are you a positive, out-going leader? Are you...
  • SEO Analyst
    SEO Analyst (XO Group) - New YorkSEO Analyst @ XO Group About this Job, You and Our Team: The XO Group SEO Team is looking for you, a passionate...