Marketing News & Expert Advice
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Susan Kuchinskas
Susan Kuchinskas has covered interactive advertising since its invention. The former staff writer for Adweek, Business 2.0, and M-Business covers technology, business and culture from Berkeley, CA.
RECENT ARTICLES BY SUSAN KUCHINSKAS
Hanes Uses Destruction to Send Soft Message
May 15, 2013 - Yeah, Hanes undies are cuddly, but the best way to get that message across to an audience of Millennial men, the company decided, was to blow stuff... Comments
BloomReach Gives View of Content Quality
May 14, 2013 - BloomReach released a new interface on its marketing analytics dashboard that helps companies identify web pages that aren't doing a good job. Comments
LinkedIn at 10: Identity Crisis?
May 13, 2013 - LinkedIn wants to become a content publishing platform. Will this transformation destroy its value to advertisers and turn it into a Facebook clone? Comments
Roadside Ads to Be Part of Integrated Campaigns
May 10, 2013 - G5 Sponsorships is offering companies the opportunity to drive brand awareness on the nation's highways. Comments
Kayak Launches First Global Ad Campaign
May 8, 2013 - With a large international presence and the recent launch into Canada, Kayak, the travel meta-search service, is launching its first global TV commercial... Comments
MasterCard Uses Social Intelligence to Tweak MasterPass Offering
Apr 30, 2013 - MasterCard's e-payments service has arrived - and it's evolved in part thanks to social media. Comments
Havas Teams With DG for TV/Digital Delivery
Apr 30, 2013 - Havas Media and DG will deliver an integrated solution for online and television campaign management. Comments
Google Receives Viewability Accreditation
Apr 29, 2013 - Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council. Comments
Search Spending Grows But CPCs Flat, Kenshoo Says
Apr 25, 2013 - Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search... Comments
Social Marketing Platforms Will Allow Brands To ‘Buy Into Moment’
Apr 24, 2013 - How close can a marketer get to real time? Social marketing platforms, including Salesforce and Adobe, aim to help brands insert themselves into social... Comments
Networks and Marketers May Profit From Google Affiliate Network Shutdown
Apr 18, 2013 - Google's exit could be good news for competitive affiliate networks and affiliate program management companies. Comments
Borrell: There's Money in Local Media
Apr 18, 2013 - Traditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report from Borrell Associates. Comments
Digital Proxies Hype Addictive Qualities of Black Ops Map Pack
Apr 17, 2013 - Activision wanted to make as big a splat with the content refresh for Black Ops II as it could for a complete game launch. The solution: The Replacer... Comments
Wanderful Brings Social Shopping to Newspapers
Apr 15, 2013 - No more dirty fingers for consumers, who can throw away print circulars and browse sales on their tablets, phones or desktops thanks to Find&Save. The... Comments
Should Marketers Fear the Cookie Apocalypse?
Apr 11, 2013 - Marketers have until June to get over cookies, a digital advertising executive said earlier this week. Comments
Ad:tech - AOL Marketplace Enters Crowded Programmatic, er, Marketplace
Apr 10, 2013 - AOL Networks has introduced a new supply-side platform with the cumbersome name of Marketplace by AdTech. AOL chairman and chief executive Tim Armstrong... Comments
Adobe Primetime Offers Modular TV Tools
Apr 10, 2013 - Adobe announced the general availability of Adobe Primetime, a publishing and monetization platform for programmers and pay-TV service providers. Comments
Can Native Ads Scale?
Apr 9, 2013 - Can the industry move beyond hand-crafted placements to get the scale marketers need? Comments
Gigya and Janrain Partner With Google+ for Social Sign-In
Apr 3, 2013 - Google has partnered with Gigya and Janrain to offer web publishers easy integration with social networks' identity systems. Comments
Pinterest Redesign Enables Discovery
Mar 22, 2013 - The online look book has a new look: Pinterest redesigned itself to make discovery easier. Comments
Capri Sun Invites Kids on Epic Adventure
Mar 20, 2013 - The drink maker's first promotion of the year is rolling out in phases, with Monday kicking off the campaign with the launch of CapriSun.com/Kids. Comments
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