Susan Kuchinskas

Susan Kuchinskas

Susan Kuchinskas has covered interactive advertising since its invention. The former staff writer for Adweek, Business 2.0, and M-Business covers technology, business and culture from Berkeley, CA.

RECENT ARTICLES BY SUSAN KUCHINSKAS

hanessoftenblow

Hanes Uses Destruction to Send Soft Message

May 15, 2013 - Yeah, Hanes undies are cuddly, but the best way to get that message across to an audience of Millennial men, the company decided, was to blow stuff... Comments

bloomreach-dashboard

BloomReach Gives View of Content Quality

May 14, 2013 - BloomReach released a new interface on its marketing analytics dashboard that helps companies identify web pages that aren't doing a good job. Comments

linkedin-pages

LinkedIn at 10: Identity Crisis?

May 13, 2013 - LinkedIn wants to become a content publishing platform. Will this transformation destroy its value to advertisers and turn it into a Facebook clone? Comments

vdot-511

Roadside Ads to Be Part of Integrated Campaigns

May 10, 2013 - G5 Sponsorships is offering companies the opportunity to drive brand awareness on the nation's highways. Comments

kayak-carnival

Kayak Launches First Global Ad Campaign

May 8, 2013 - With a large international presence and the recent launch into Canada, Kayak, the travel meta-search service, is launching its first global TV commercial... Comments

masterpass

MasterCard Uses Social Intelligence to Tweak MasterPass Offering

Apr 30, 2013 - MasterCard's e-payments service has arrived - and it's evolved in part thanks to social media. Comments

partnership

Havas Teams With DG for TV/Digital Delivery

Apr 30, 2013 - Havas Media and DG will deliver an integrated solution for online and television campaign management. Comments

Google logo

Google Receives Viewability Accreditation

Apr 29, 2013 - Google’s Active View viewability measurement solution has been given the nod from the Media Rating Council. Comments

kenshoo-global-search-advertising-trends-infographic-q1-2013

Search Spending Grows But CPCs Flat, Kenshoo Says

Apr 25, 2013 - Has search lost its luster? Global search spending continues to grow, but costs-per-click (CPC) may be stagnating, according to Kenshoo's Global Search... Comments

geico-mutombo-articles-7

Social Marketing Platforms Will Allow Brands To ‘Buy Into Moment’

Apr 24, 2013 - How close can a marketer get to real time? Social marketing platforms, including Salesforce and Adobe, aim to help brands insert themselves into social... Comments

largenewgooglelogofinalflat-a

Networks and Marketers May Profit From Google Affiliate Network Shutdown

Apr 18, 2013 - Google's exit could be good news for competitive affiliate networks and affiliate program management companies. Comments

borrell-revenue

Borrell: There's Money in Local Media

Apr 18, 2013 - Traditional and pure-play local media companies are reaping healthy profits from digital sales, according to a new report from Borrell Associates. Comments

replacer-lockup-04-5

Digital Proxies Hype Addictive Qualities of Black Ops Map Pack

Apr 17, 2013 - Activision wanted to make as big a splat with the content refresh for Black Ops II as it could for a complete game launch. The solution: The Replacer... Comments

screen-shot-2013-04-15-at-1

Wanderful Brings Social Shopping to Newspapers

Apr 15, 2013 - No more dirty fingers for consumers, who can throw away print circulars and browse sales on their tablets, phones or desktops thanks to Find&Save. The... Comments

computer-cookies-web

Should Marketers Fear the Cookie Apocalypse?

Apr 11, 2013 - Marketers have until June to get over cookies, a digital advertising executive said earlier this week. Comments

technology vortex

Ad:tech - AOL Marketplace Enters Crowded Programmatic, er, Marketplace

Apr 10, 2013 - AOL Networks has introduced a new supply-side platform with the cumbersome name of Marketplace by AdTech. AOL chairman and chief executive Tim Armstrong... Comments

adobe-primetime-components

Adobe Primetime Offers Modular TV Tools

Apr 10, 2013 - Adobe announced the general availability of Adobe Primetime, a publishing and monetization platform for programmers and pay-TV service providers. Comments

email-images

Can Native Ads Scale?

Apr 9, 2013 - Can the industry move beyond hand-crafted placements to get the scale marketers need? Comments

gigyajan

Gigya and Janrain Partner With Google+ for Social Sign-In

Apr 3, 2013 - Google has partnered with Gigya and Janrain to offer web publishers easy integration with social networks' identity systems. Comments

pinterest-redesign

Pinterest Redesign Enables Discovery

Mar 22, 2013 - The online look book has a new look: Pinterest redesigned itself to make discovery easier. Comments

caprisun-epicpromo-pouch

Capri Sun Invites Kids on Epic Adventure

Mar 20, 2013 - The drink maker's first promotion of the year is rolling out in phases, with Monday kicking off the campaign with the launch of CapriSun.com/Kids. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

e-Learning Courses

Jobs

    • Operational Manager
      Operational Manager (Boost Media, Inc. (BoostCTR)) - San Francisco     BoostCTR is an online solution that allows AdWords, adCenter...
    • Quality Assurance Engineer
      Quality Assurance Engineer (Boost Media, Inc. (BoostCTR)) - San Francisco     BoostCTR is seeking a qualified candidate for...
    • Account Manager`
      Account Manager` (Incisive Events) - Hong Kong   Incisive Media is one of the world's fastest growing business-to-business information...