Marketing News & Expert Advice
Susan Kuchinskas has covered interactive advertising since its invention. The former staff writer for Adweek, Business 2.0, and M-Business covers technology, business and culture from Berkeley, CA.
Mar 4, 2014 -
inPowered goes out to find independent third-party content that mentions a brand, turns it into ad units, and then distributes those. Turning third...
Mar 3, 2014 -
Hollywood's biggest night, the Academy Awards, shows how paid and earned media work better together.
Feb 27, 2014 -
Geico ads on prime video content are just a part of the brand's big long-term strategy with Amazon, Horizon Media says.
Feb 24, 2014 -
If you are your own brand, then you need your own brand content strategy these days. LinkedIn has opened up its internal publishing platform to all...
Feb 13, 2014 -
A new report from L2 and Olapic shows that prestige brands could do more to connect the dots between images and shopping, as social media is moving...
Feb 11, 2014 -
The company has conducted an initial test of native advertising in its new feed feature, and achieved what it deemed to be "great" results. At the same...
Feb 4, 2014 -
More and more companies are muscling in on native advertising. Chasing the dream of ad relevance and engagement, InMobi and MobSoc offer inline advertising...
Feb 4, 2014 -
100 percent of the Sochi Olympic Games will be available on mobile, thanks to Adobe's deal with NBC. Adobe Primetime will dynamically replace broadcast...
Feb 3, 2014 -
Shocks and pranks are becoming the new normal as advertisers try to break through the clutter with unique campaigns.
Jan 28, 2014 -
Traditionally minded Scion car dealers in the San Francisco Bay Area found upticks in leads thanks to new targeted digital campaigns.
Jan 27, 2014 -
Facebook remains the gorilla in social media, but retail-friendly networks could soon spell trouble for the company.
Jan 22, 2014 -
Is fast-moving untrammeled-Twitter, like traditional news media - but with the attendant liabilities? ClickZ looks into the new 'Twibel' phenomenon.
Jan 13, 2014 -
Grabbing some time with Mindshare's Jordan Bitterman to find out what was hot at the show.
Jan 10, 2014 -
As the New York Times jumps on the native ad gravy train, we wonder whether consumers care who writes the content.
Dec 13, 2013 -
Canadian airline WestJet used an in-house flash mob to fulfill Christmas wishes -- and its own marketing dreams, with the help of Toronto agency studio...
Dec 11, 2013 -
Mountain Dew's branded content hub may turn advertising into a profit center, as evidenced by their success with Green-Label.com.
Dec 10, 2013 -
A campaign by TBWA New York asks locals to give a #HailYes to the shiny new Nissan-made Taxis for Tomorrow.
Nov 27, 2013 -
Manischewitz is using the confluence of Thanksgiving and Hanukkah to remind consumers that no holiday is off the table for its Kosher products, especially...
Nov 22, 2013 -
Dove Beauty Sketches, created by agency Ogilvy Mather for Unilever, was not only the year's most socially-shared video ad of the year, according to...
Nov 21, 2013 -
Salesforce chief executive (CEO) Marc Benioff sat down with Marissa Mayer, CEO of Yahoo,to discuss the company's 'mobile first' strategy. Salesforce...
Nov 13, 2013 -
A Ford Fiesta campaign testing a new kind of site visitor verification saw above-average click-through rates (CTR) of 8.76 percent, as well as 133 hours...
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