Marketing News & Expert Advice

Susan Kuchinskas

Susan Kuchinskas has covered interactive advertising since its invention. The former staff writer for Adweek, Business 2.0, and M-Business covers technology, business and culture from Berkeley, CA.

RECENT ARTICLES BY SUSAN KUCHINSKAS

Skype to Roll Out Rich Media and Android Advertising

Sep 19, 2013 - Skype will launch advertising on Skype for Android later this month, with plans to distribute the ads to 55 global markets within the next several months... Comments

IBM Digital Experience: An "Umbrella Thought" Story

Jul 31, 2013 - IBM's Digital Experience, announced last week, is an "umbrella thought" for looking at its many tools that let businesses produce digital communications... Comments

Brands Milk #RoyalBaby Mania

Jul 25, 2013 - #RoyalBaby is the biggest advertunity since the Super Bowl, and companies on both sides of the pond are trying to get a glow via social media, the quick... Comments

RBC Goes Back to School

Jul 22, 2013 - RBC Bank cast one of its own executives in a YouTube series designed to show harried college students that the bank feels their pain. Comments

Inside Walmart Canada's Multi-Channel Pub Strategy

Jul 22, 2013 - Walmart Canada turned to Rogers Media to create a multi-faceted content strategy that showcases products and emphasizes quality. Comments

Myrtle Beach Creates Digital Lead-Gen Machine

Jul 18, 2013 - With 60 percent of Myrtle Beach Area Convention and Visitors Bureau's budget devoted to Google search and display, VisitMyrtleBeach.com lures new prospects... Comments

Triggering Unruly Emotions Key to Video Sharing

Jul 10, 2013 - Unruly Media released a study of the top 12 most-shared television commercials from Super Bowl XLVII, assessing the factors that impelled people to... Comments

Solve Media Lifts Brand Awareness for Unilever

Jul 1, 2013 - Solve Media launched Mobile TYPE-IN to deliver ads via the mobile web and mobile apps. Comments

'American Idol' Aims for Mass Engagement With Social Sentiment Ticker

Jun 27, 2013 - Partnering with Mass Relevance, "American Idol" began showing a social sentiment ticker on February 25 to harness the social activities of its fans. Comments

Cannes Lions 2013: Q&A: MailOnline's Sean O'Neal Helps Write New Rules for Content

Jun 20, 2013 - MailOnline aims to take advantage of the surge of interest in content marketing, aka native advertising, helping brands reach consumers on its own addictive... Comments

Caesars Entertainment Unifies Digital Properties and Business Practices

Jun 14, 2013 - In a massive engagement that spanned close to 18 months, ROKKAN redesigned or launched 41 digital properties for Caesars Entertainment. Comments

Tweets Worth $20.37 on Average

Jun 13, 2013 - While companies plough resources into expansive social media bureaus, SumAll has found that, at least for etailers, tweets don't contribute much to... Comments

Zyrtec: Get Outside After You Play This Game

May 29, 2013 - Zyrtec wants to encourage people to go outdoors and enjoy the fresh air by, paradoxically, getting them to play an online game. Comments

Q&A: Accenture Interactive's Glen Hartman Wants to Move Beyond Campaigns

May 27, 2013 - ClickZ spoke with Glen Hartman, global managing director of digital consulting at Accenture Interactive, to ask him about his company's ambitions, creative... Comments

Google Lets Brands Instantly Benchmark Ads

May 24, 2013 - Google says that the new benchmarking tool will help marketers build context around their display ads and compare their own performance to relevant... Comments

Responsys Interact Provides Cross-Channel Profiles, Prefs

May 24, 2013 - Responsys has announced Interact Marketing Cloud, a platform aimed at letting companies stay in touch with customers as they move across digital channels... Comments

Social Media a Meh for E-Commerce Traffic

May 23, 2013 - Despite the intense marketer excitement about social media, Monetate finds that it's not a prime source of traffic to e-commerce sites, nor of purchase... Comments

Sports Marketer Van Wagner Moves Into Digital Video

May 21, 2013 - Entering into a joint venture with sports video producer CineSport, will give Van Wagner Sports and Entertainment the opportunity to take a shot at... Comments

Top 5 Socially Devoted US Brands on Twitter

Top 5 Most Socially Devoted Brands on Twitter [Survey]

May 20, 2013 - Social devotion is on the rise among brands. In Q1 2013, Nike dominated the top 10 companies in the United States, thanks to avid tweeting among four... Comments

Hanes Uses Destruction to Send Soft Message

May 15, 2013 - Yeah, Hanes undies are cuddly, but the best way to get that message across to an audience of Millennial men, the company decided, was to blow stuff... Comments

BloomReach Gives View of Content Quality

May 14, 2013 - BloomReach released a new interface on its marketing analytics dashboard that helps companies identify web pages that aren't doing a good job. Comments

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