Susan Kuchinskas

Susan Kuchinskas

Susan Kuchinskas has covered interactive advertising since its invention. The former staff writer for Adweek, Business 2.0, and M-Business covers technology, business and culture from Berkeley, CA.

RECENT ARTICLES BY SUSAN KUCHINSKAS

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Facebook Still Tops for Advertisers, Adobe Says

Apr 22, 2014 - Facebook remains dominant, as click-through rates and impressions increase yet again, according to a new report from Adobe. Comments

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Lancôme Gives Points for Social Media in New Loyalty Program

Apr 21, 2014 - Lancôme Elite Rewards provides multichannel engagement and gives points for sharing on social media. Comments

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Is Bitcoin the Future of E-Commerce?

Apr 16, 2014 - These days, virtual currencies are the playthings of techies - do they have a mainstream future in e-commerce? Comments

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HowAboutWe Campaign Shows Twitter Maturity

Apr 14, 2014 - Online dating site HowAboutWe's geo- and interest-targeting on Twitter has been shown to improve results, while a great offer doesn't hurt, either. Comments

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Segmented Social Marketing Grows MGM Revenues by 300 Percent

Apr 11, 2014 - Segmented social advertising, boosted by sub-campaigns created for Facebook and Twitter Custom Audiences, has grown MGM Resorts International revenues... Comments

gmailbygoogle

Happy 10th Birthday, Gmail!

Apr 1, 2014 - Looking back on 10 years of Gmail, with a timeline of the biggest changes for consumers and marketers. Comments

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Thismoment Lets Brands Create Content Playlists

Mar 28, 2014 - Thismoment's new Content Cloud offering lets marketers mix owned, earned, and user-generated content into scrollable card decks, or playlists, as the... Comments

Adobe Marketing Cloud New Core Services

Adobe Aims for Unity in Brand Assets and Customer Profiles

Mar 25, 2014 - The major upgrades to Adobe Marketing Cloud span all six of its products. A central theme is unifying not only customer data but also creative assets... Comments

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inPowered Makes Adicles Platform Free

Mar 4, 2014 - inPowered goes out to find independent third-party content that mentions a brand, turns it into ad units, and then distributes those. Turning third... Comments

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Paid and Earned Media Unite for Award-Winning Oscars Performance

Mar 3, 2014 - Hollywood's biggest night, the Academy Awards, shows how paid and earned media work better together. Comments

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Geico and Amazon's Long Game

Feb 27, 2014 - Geico ads on prime video content are just a part of the brand's big long-term strategy with Amazon, Horizon Media says. Comments

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LinkedIn Expands Business Blogging Platform

Feb 24, 2014 - If you are your own brand, then you need your own brand content strategy these days. LinkedIn has opened up its internal publishing platform to all... Comments

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How Brands Harness Instagram for Picture Power

Feb 13, 2014 - A new report from L2 and Olapic shows that prestige brands could do more to connect the dots between images and shopping, as social media is moving... Comments

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Klout Quietly Tests Native Ad Product Amid Reports of Its Sale to Lithium

Feb 11, 2014 - The company has conducted an initial test of native advertising in its new feed feature, and achieved what it deemed to be "great" results. At the same... Comments

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2 Launches Take Aim at Native Mobile Advertising

Feb 4, 2014 - More and more companies are muscling in on native advertising. Chasing the dream of ad relevance and engagement, InMobi and MobSoc offer inline advertising... Comments

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Mobile Devices Lead Online Video Views, Adobe Says

Feb 4, 2014 - 100 percent of the Sochi Olympic Games will be available on mobile, thanks to Adobe's deal with NBC. Adobe Primetime will dynamically replace broadcast... Comments

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Why We Love Shockvertising

Feb 3, 2014 - Shocks and pranks are becoming the new normal as advertisers try to break through the clutter with unique campaigns. Comments

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Shift to Digital Drives Sales for SF Bay Area Scion Dealers

Jan 28, 2014 - Traditionally minded Scion car dealers in the San Francisco Bay Area found upticks in leads thanks to new targeted digital campaigns. Comments

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Social Sites Nipping at Facebook, Adobe Says

Jan 27, 2014 - Facebook remains the gorilla in social media, but retail-friendly networks could soon spell trouble for the company. Comments

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Twibel - What Brands Should Know

Jan 22, 2014 - Is fast-moving untrammeled-Twitter, like traditional news media - but with the attendant liabilities? ClickZ looks into the new 'Twibel' phenomenon. Comments

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CES 2014: What Got Mindshare Excited

Jan 13, 2014 - Grabbing some time with Mindshare's Jordan Bitterman to find out what was hot at the show. Comments

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