Marketing News & Expert Advice
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RECENT ARTICLES BY SUSAN KUCHINSKAS
Gigya and Janrain Partner With Google+ for Social Sign-In
Apr 3, 2013 - Google has partnered with Gigya and Janrain to offer web publishers easy integration with social networks' identity systems. Comments
Pinterest Redesign Enables Discovery
Mar 22, 2013 - The online look book has a new look: Pinterest redesigned itself to make discovery easier. Comments
Capri Sun Invites Kids on Epic Adventure
Mar 20, 2013 - The drink maker's first promotion of the year is rolling out in phases, with Monday kicking off the campaign with the launch of CapriSun.com/Kids. Comments
The Search Agency Automates SEM for SMBs
Mar 19, 2013 - The Search Agency has launched an automated alternative that lets search resellers get better results for small businesses doing local search - and... Comments
Mobile Searchers Take Action
Mar 13, 2013 - Mobile marketers have increased their ad spending, while the mobile search picture is not as obvious as it might seem, according to two new reports. Comments
Adobe to Pinterize New Marketing Suite
Mar 7, 2013 - Adobe aims to consumerize the geeky world of digital marketing software by painting its revamped suite of offerings with a highly visual interface that... Comments
RadioShack and Adidas Find Store Locators Ring Up Sales
Mar 4, 2013 - These two multi-channel retailers found that mobile store locators get feet in stores and dollars in the cash register. Comments
Grey Poupon's Spot-On Social Media Strategy
Mar 1, 2013 - After a marketing hiatus, Grey Poupon wanted to resurrect its brand by digging up an iconic commercial from 1981. But the company used up-to-the-minute... Comments
Native App Drives Engagement for Chevy
Feb 28, 2013 - Zumobi has released its results for the mobile component of a four-month branded content campaign. The company tracked a 37 percent engagement rate... Comments
Brands Move to Newsroom Model
Feb 27, 2013 - If you want attention, make some news. Chase Platinum Business and Virgin Mobile USA are two of the many brands eschewing the press release and the... Comments
Facebook Exchange Proves Its Mettle: Adobe
Feb 20, 2013 - With one billion impressions served, Facebook Exchange is performing well for advertisers, according to Adobe. Comments
Will Marin's IPO Let It Buy an Ad Server?
Feb 20, 2013 - Venture capitalists love the ad-tech sector, but Marin Software is one of the first filing for initial public offering. Comments
Toyota Test Drives Ad Unit on Weather Channel App
Feb 19, 2013 - The Weather Company released a redesigned version of The Weather Channel app for Android yesterday. Comments
Is Valentine's Day All About the Chocolate?
Feb 14, 2013 - Google reports that, while simple searches for "chocolate" ruled this week, more specific searches are trending: In the past 30 days, search volume... Comments
Portals and Social Undervalued in Conversions: Aggregate Knowledge
Feb 14, 2013 - Social media and ad exchanges deliver clicks and conversions at the lowest cost of all channels, but networks and exchanges don't deliver high-quality... Comments
Marin Logs State of Global Search Marketing
Feb 12, 2013 - The share of paid-search clicks from mobile devices rose around the world in 2012, and people are more engaged with search results when they're mobile... Comments
Web-fomercials Move Product for Ball Home Canning
Feb 11, 2013 - TV infomercials can sell everything from hair pieces to knives, so the big question is, why has it taken so long for them to move online? Ball home... Comments
Expedia App Imbues Travel Pix with Emotion
Feb 4, 2013 - The latest iteration of Expedia's "Find Yours" campaign lets people turn their travel photos into multimedia videos complete with music and Google Earth... Comments
FTC Acts on Privacy as Rogue Apps Proliferate
Feb 1, 2013 - The FTC today said it had fined mobile social network Path $800,000 for violating the Childhood Online Privacy Protection Act (COPPA). Comments
Adobe Sees Super Bowl Mobile Video Doubling
Jan 30, 2013 - A Super Bowl commercial pays off in web traffic, too. But cash-poor advertisers don't need to drop $3.8 million to capitalize on football frenzy. Adobe... Comments
IBM Makes Signet Sites Shine
Jan 28, 2013 - IBM is touting a year-long digital revamp of Signet Jewelers' ecommerce strategy and digital marketing design. IBM announced that the initiative led... Comments
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