RECENT ARTICLES BY SUSAN KUCHINSKAS

totallyher

TotallyHer Launches as Native-Only Site for Brands

Sep 11, 2014 - Evolve Media launches TotallyHer.com, a display ad-free native-only platform that is dedicated to content discovery. Comments

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Kimpton Hotels Uses CRM to Confer Karma on Guests

Aug 8, 2014 - Salesforce and ExactTarget Marketing Cloud form the basis of a loyalty program that aims to surprise guests with unexpected treats and rewards, all... Comments

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Content Bubble II: What Metrics Matter?

Aug 1, 2014 - In part two of this series on how to effectively measure content marketing, a look at whether attention or engagement are good enough indicators of... Comments

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Mobile Is the Message for Facebook Q2 Earnings

Jul 24, 2014 - Mobile ad revenue surpasses desktop in Facebook's Q2 earnings, driven by m-commerce, an industry that is expected to generate $500 billion by 2017. Comments

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Content Bubble: Does Anyone Know Whether Content Marketing Works?

Jul 22, 2014 - Brands are jumping into content marketing with hope, but without the proper metrics to gauge results. Can brand content lead to sales or conversions? Comments

mobile commerce

Mobile Retail Traffic Spiking, Sales Not So Much

Jul 9, 2014 - While mobile commerce continues to grow, consumers' conversion behavior is still a bit of a mystery to researchers and marketers. Comments

chief-marketing-officer

Is the CMO Dead?

Jul 7, 2014 - A chief digital officer could add digital chops to a company. Should he or she kick the chief marketing officer (CMO) out of his seat? Comments

canneslions

Cannes Lions: Hot or Shark-Jumping?

Jun 26, 2014 - More categories, more tech, and more blurring of the lines at 2014's Cannes Lions. Comments

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Mobile Shift Drives Father's Day Sales, IBM Says

Jun 18, 2014 - While mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to... Comments

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World Cup Most Social Sporting Event Ever, Says Adobe

Jun 12, 2014 - The global social chatter about the 2014 FIFA World Cup in Brazil is likely to surpass both the Super Bowl and the Olympics. So how can marketers capitalize... Comments

message-addcard

Amex/Uber Partnership - Who Wins?

Jun 11, 2014 - The new customer acquisition strategy could work both ways, as American Express gets prime screen real estate and Uber will likely gain a number of... Comments

hp-autonomy

New HP Optimost Release Includes Cloud-Based A/B Testing

May 23, 2014 - The new features promise quick testing for non-technical folks with a more user-friendly design tool. Comments

Klout logo

Lithium Reveals Roadmap for Klout Integration

May 22, 2014 - The new features based on Klout technology will allow Lithium to accelerate its move into providing consumer insights to its customers. Comments

Groupon logo

Groupon Gnome Aims to Become Self-Service Marketing Platform

May 22, 2014 - Groupon's new Gnome service is a customer relationship management tool, a point-of-sale system, and, someday, a local ad platform all in one. Comments

mobile-coupon

Spotzot Powers Groupon Coupons

May 14, 2014 - The mobile ad platform sends relevant coupons to shoppers when they are near stores with active deals. Comments

failed-merger

Failed Publicis-Omnicom Merger Leaves Nobody Mourning

May 12, 2014 - The proposed $35 billion merger between Publicis and Omnicom fell through last week, but industry participants believe it is still business as usual. Comments

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Radian6 and Buddy Media United as Social Studio

May 6, 2014 - The mash-up of Salesforce marketing automation acquisitions aims to unify social media marketing. Comments

shutterstocksharthis

ShareThis Calculates Cash Value of a Share

Apr 30, 2014 - Shares and recommendations add to the bottom line, while a "fabulous" review from a stranger trumps a "meh" from Mom. Comments

e-banking

Financial Institutions Face Analytics Challenges

Apr 29, 2014 - Although financial institutions want to improve their analytics strategies, they have a number of challenges that make it more difficult compared to... Comments

netflix-logo

Netflix Moves to Content Marketing, but is it Marketing Content?

Apr 25, 2014 - As the service moves from word of mouth marketing to brand advertising, is it missing out on social media opportunities? Comments

facebook-icon

Mobile and Measurement Give Facebook a Winning Q1

Apr 24, 2014 - Facebook plans premium video ads and gives views on monetization of Instagram and WhatsApp. Comments

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IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising

An Introduction to Marketing Attribution: Selecting the Right Model for Search, Display & Social Advertising
If you're considering implementing a marketing attribution model to measure and optimize your programs, this paper is a great introduction. It also includes real-life tips from marketers who have successfully implemented attribution in their organizations.

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