RECENT ARTICLES BY SUSAN KUCHINSKAS

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Kimpton Hotels Uses CRM to Confer Karma on Guests

Aug 8, 2014 - Salesforce and ExactTarget Marketing Cloud form the basis of a loyalty program that aims to surprise guests with unexpected treats and rewards, all... Comments

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Content Bubble II: What Metrics Matter?

Aug 1, 2014 - In part two of this series on how to effectively measure content marketing, a look at whether attention or engagement are good enough indicators of... Comments

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Mobile Is the Message for Facebook Q2 Earnings

Jul 24, 2014 - Mobile ad revenue surpasses desktop in Facebook's Q2 earnings, driven by m-commerce, an industry that is expected to generate $500 billion by 2017. Comments

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Content Bubble: Does Anyone Know Whether Content Marketing Works?

Jul 22, 2014 - Brands are jumping into content marketing with hope, but without the proper metrics to gauge results. Can brand content lead to sales or conversions? Comments

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Mobile Retail Traffic Spiking, Sales Not So Much

Jul 9, 2014 - While mobile commerce continues to grow, consumers' conversion behavior is still a bit of a mystery to researchers and marketers. Comments

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Is the CMO Dead?

Jul 7, 2014 - A chief digital officer could add digital chops to a company. Should he or she kick the chief marketing officer (CMO) out of his seat? Comments

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Cannes Lions: Hot or Shark-Jumping?

Jun 26, 2014 - More categories, more tech, and more blurring of the lines at 2014's Cannes Lions. Comments

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Mobile Shift Drives Father's Day Sales, IBM Says

Jun 18, 2014 - While mobile and tablet share of traffic continues to grow, consumer behavior differs greatly across form factor and operating system, according to... Comments

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World Cup Most Social Sporting Event Ever, Says Adobe

Jun 12, 2014 - The global social chatter about the 2014 FIFA World Cup in Brazil is likely to surpass both the Super Bowl and the Olympics. So how can marketers capitalize... Comments

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Amex/Uber Partnership - Who Wins?

Jun 11, 2014 - The new customer acquisition strategy could work both ways, as American Express gets prime screen real estate and Uber will likely gain a number of... Comments

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New HP Optimost Release Includes Cloud-Based A/B Testing

May 23, 2014 - The new features promise quick testing for non-technical folks with a more user-friendly design tool. Comments

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Lithium Reveals Roadmap for Klout Integration

May 22, 2014 - The new features based on Klout technology will allow Lithium to accelerate its move into providing consumer insights to its customers. Comments

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Groupon Gnome Aims to Become Self-Service Marketing Platform

May 22, 2014 - Groupon's new Gnome service is a customer relationship management tool, a point-of-sale system, and, someday, a local ad platform all in one. Comments

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Spotzot Powers Groupon Coupons

May 14, 2014 - The mobile ad platform sends relevant coupons to shoppers when they are near stores with active deals. Comments

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Failed Publicis-Omnicom Merger Leaves Nobody Mourning

May 12, 2014 - The proposed $35 billion merger between Publicis and Omnicom fell through last week, but industry participants believe it is still business as usual. Comments

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Radian6 and Buddy Media United as Social Studio

May 6, 2014 - The mash-up of Salesforce marketing automation acquisitions aims to unify social media marketing. Comments

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ShareThis Calculates Cash Value of a Share

Apr 30, 2014 - Shares and recommendations add to the bottom line, while a "fabulous" review from a stranger trumps a "meh" from Mom. Comments

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Financial Institutions Face Analytics Challenges

Apr 29, 2014 - Although financial institutions want to improve their analytics strategies, they have a number of challenges that make it more difficult compared to... Comments

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Netflix Moves to Content Marketing, but is it Marketing Content?

Apr 25, 2014 - As the service moves from word of mouth marketing to brand advertising, is it missing out on social media opportunities? Comments

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Mobile and Measurement Give Facebook a Winning Q1

Apr 24, 2014 - Facebook plans premium video ads and gives views on monetization of Instagram and WhatsApp. Comments

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IBM's Watson Invests in Fluid for E-Commerce Play

Apr 24, 2014 - IBM's Watson and Fluid's first application for North Face will create a virtual shopping assistant. Comments

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