Marketing News & Expert Advice
Dec 11, 2013 -
Mountain Dew's branded content hub may turn advertising into a profit center, as evidenced by their success with Green-Label.com.
Dec 10, 2013 -
A campaign by TBWA New York asks locals to give a #HailYes to the shiny new Nissan-made Taxis for Tomorrow.
Nov 27, 2013 -
Manischewitz is using the confluence of Thanksgiving and Hanukkah to remind consumers that no holiday is off the table for its Kosher products, especially...
Nov 22, 2013 -
Dove Beauty Sketches, created by agency Ogilvy Mather for Unilever, was not only the year's most socially-shared video ad of the year, according to...
Nov 21, 2013 -
Salesforce chief executive (CEO) Marc Benioff sat down with Marissa Mayer, CEO of Yahoo,to discuss the company's 'mobile first' strategy. Salesforce...
Nov 13, 2013 -
A Ford Fiesta campaign testing a new kind of site visitor verification saw above-average click-through rates (CTR) of 8.76 percent, as well as 133 hours...
Nov 7, 2013 -
Retail revenue is expected to remain flat this holiday season, but there should be record growth for online sales on Thanksgiving, Black Friday and...
Nov 1, 2013 -
New research from Gigya shows that although Facebook remains the dominant social login, Google+ is making gains in North America, Europe, and for e...
Oct 29, 2013 -
YouTube is becoming a top destination for shoppers, Google says, but retailers need to think beyond posting TV spots.
Oct 28, 2013 -
Adobe's Social Media Intelligence report says that brands' social media efforts are paying off.
Oct 21, 2013 -
Haystak Digital Marketing says the Yahoo Bing Network achieves higher conversion rates with lower cost-per-conversion for its independent auto dealer...
Oct 18, 2013 -
Cheez-It's social media agency, Razorfish, covered a smart car in crackers and then tweeted a picture of it to @SmartCarUSA. It then upped the ante...
Oct 16, 2013 -
Starbucks #ComeTogether campaign aims to harness the growth in use of social media for political organizing.
Oct 15, 2013 -
Urban Outfitters new iOS app rewards shoppers for checking in and chattering about the brand.
Oct 15, 2013 -
Adobe is showing off enhancements to its Analytics offering, with the aim of letting marketers respond more quickly to data insights.
Sep 19, 2013 -
Skype will launch advertising on Skype for Android later this month, with plans to distribute the ads to 55 global markets within the next several months...
Jul 31, 2013 -
IBM's Digital Experience, announced last week, is an "umbrella thought" for looking at its many tools that let businesses produce digital communications...
Jul 25, 2013 -
#RoyalBaby is the biggest advertunity since the Super Bowl, and companies on both sides of the pond are trying to get a glow via social media, the quick...
Jul 22, 2013 -
Walmart Canada turned to Rogers Media to create a multi-faceted content strategy that showcases products and emphasizes quality.
Jul 22, 2013 -
RBC Bank cast one of its own executives in a YouTube series designed to show harried college students that the bank feels their pain.
Jul 18, 2013 -
With 60 percent of Myrtle Beach Area Convention and Visitors Bureau's budget devoted to Google search and display, VisitMyrtleBeach.com lures new prospects...
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