Chris Sherman

Chris Sherman

Executive Editor,

In addition to being Associate Editor of ClickZ's sister publication,, Chris Sherman is a frequent contributor to Online Magazine, EContent, Information Today and other information industry journals. He's written several books, including The McGraw-Hill CD ROM Handbook and The Invisible Web: Uncovering Information Sources Search Engines Can't See, co-authored with Gary Price. Chris has written about search and search engines since 1994, when he developed online searching tutorials for several clients. From 1998 to 2001, he was's Web Search Guide.


Yahoo Updates Toolbar and Bookmarks

Dec 27, 2006 - Yahoo recently released a new version of its toolbar with a powerful new bookmarking feature that integrates seamlessly with Yahoo Web search. Comments

The Value of Branded vs. Non-Branded Search Terms

Dec 13, 2006 - Branded search terms may offer the highest conversion rates, but non-branded terms can significantly affect a paid SEM campaign. Comments

New Research Shows How Search Drives Auto Buyers

Nov 29, 2006 - A new study offers interesting insights into searcher behavior in the huge automotive segment, with lessons for search marketers working in all fields... Comments

AOL Enhances Search With FullView Results

Nov 15, 2006 - The portal expands search results -- and limits the ads Comments

Google Launches Custom Search Engine Service

Nov 1, 2006 - Site owner and bloggers can now roll their own Google search engine. Comments

Microsoft Upgrades Live Search Offerings

Oct 4, 2006 - Microsoft has made a number of changes to its Windows Live offerings, including pushing some services out of beta and adding new features to others. Comments

Google Debuts 200-Year News Archive Search

Sep 20, 2006 - News and history junkies take heart: Google's new News Archive Search lets you search back over 20 decades' worth of historical content. Comments

Who’s Who in Social Search

Sep 6, 2006 - Many players work in the social search space. Here’s a look at who’s doing what to harness the power of human beings to improve search. Comments

What's the Big Deal With Social Search?

Aug 23, 2006 - Social search is garnering lots of attention these days. Yet despite all the hoopla, it's not likely to displace traditional algorithmic search any... Comments

A Beginner's Guide to Search Engine Optimization

Jul 12, 2006 - New to the sometimes confusing and seemingly arcane world of creating search engine friendly Web sites? A new book offers a systematic, commonsense... Comments

Who's Who in Local Search

Jun 28, 2006 - There are dozens of players in the local search space, which mean lots of opportunities for search marketers. Comments

Who's Who in Local Search

Jun 28, 2006 - There are dozens of players in the local search space, which mean lots of opportunities for search marketers. Comments

Learning Google’s Advertising Tools

May 31, 2006 - If you need help getting started with Google AdWords and AdSense, consider picking up a copy of "Google Advertising Tools." Comments

Searcher Behavior Research Update

May 17, 2006 - Two new studies examining how people search show Internet users are becoming more discriminating, with important implications for search marketers. Comments

Information Wants To Be Found

Apr 19, 2006 - A modern paradox: As information becomes more abundant and easier to access, it's often more difficult to find what we're really looking for. That needn... Comments

Searchers Still Like to Buy Offline

Mar 8, 2006 - Search marketers who don’t track offline conversions may be underbudgeting their efforts by as much as half. Comments

Searching for the Future

Feb 22, 2006 - Match wits with Yahoo! Research’s fantasy search buzz prediction game in which you bet for (or against) emerging technologies and trends. Comments

The State of Search Engine Marketing

Jan 25, 2006 - New research from SEMPO sheds light on what's happening in the SEM industry, from the size of the industry to key trends that will shape the year ahead... Comments

New Players in Shopping and Comparison Search

Dec 28, 2005 - Though established players continue to dominate shopping and comparison search, a number of new companies have launched promising alternatives offering... Comments

A Closer Look at Pay-Per-Call Search Marketing

Dec 14, 2005 - AOL recently became the largest online service to offer pay per call to search advertisers. If you're not familiar with the format, it's worth a look. Comments

Google Personalized Search Leaves Google Labs

Nov 30, 2005 - Google's personalized search has graduated from Google Labs. It's now available on and to users on 38 other worldwide Google domains. Comments

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