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Kevin Lee

Kevin Lee

Executive Chairman

Didit

Didit

Kevin Lee, Didit cofounder and executive chairman, has been an acknowledged search engine marketing expert since 1995. His years of SEM expertise provide the foundation for Didit's proprietary Maestro search campaign technology. The company's unparalleled results, custom strategies, and client growth have earned it recognition not only among marketers but also as part of the 2007 Inc 500 (No. 137) as well as three-time Deloitte's Fast 500 placement. Kevin's latest book, "Search Engine Advertising" has been widely praised.

Industry leadership includes being a founding board member of SEMPO and its first elected chairman. "The Wall St. Journal," "BusinessWeek," "The New York Times," Bloomberg, CNET, "USA Today," "San Jose Mercury News," and other press quote Kevin regularly. Kevin lectures at leading industry conferences, plus New York, Columbia, Fordham, and Pace universities. Kevin earned his MBA from the Yale School of Management in 1992 and lives in Manhattan with his wife, a New York psychologist and children.

RECENT ARTICLES BY KEVIN LEE

ses-ny-efectyv

Four Paid Search Takeaways From #SESNY

Mar 29, 2013 - Convergence, mobile search, big data, and attribution were some of the hottest topics at SES New York. Comments

budget-cuts

6 Ways to Survive a PPC Budget Sequestration

Mar 15, 2013 - Cut back on keywords, cut smartphone spend, and make sure you have your engine mix right if you want to please the bean counters and avoid a slice in... Comments

largenewgooglelogofinalflat-a

5 Ways You Pay More for Google Clicks

Mar 1, 2013 - A look at Google Enhanced Campaigns' influence on CPC inflation and other factors causing click prices to rise. Comments

enhanced-campaigns

Google Enhanced Campaigns and Bid Vectors: Switch Now or Later?

Feb 15, 2013 - Why you should set up a new campaign to start learning and experimenting with the new Enhanced Campaigns system. Comments

anonymous

5 Reasons Search Marketers Should Watch the Regulatory Landscape

Feb 1, 2013 - The results of recent investigations into our industry will have a direct or indirect impact on our strategies and tactics. Comments

facebook-graph-search

Facebook Graph Search Taps People Power

Jan 18, 2013 - If the new Facebook search functionality takes off, you may have to maintain a completely different set of keywords and strategies for Bing because... Comments

ppc-icon

12 PPC Resolutions for 2013

Jan 4, 2013 - As CPCs rise, as the traffic mix becomes more "mobile," and as new Ad Extensions are rolled out across Bing and Google AdWords, you may find it helpful... Comments

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5 Reasons SEM Agencies Should Do Social and SEO

Dec 21, 2012 - The evolution of social media advertising and earned social media has several factors that make the expertise of the SEM and SEO agency and team relevant... Comments

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Google's PLA Ads: Bid Price vs. Product Price vs. Image

Dec 7, 2012 - Evaluating the impact that changes in image or product price might have on the success of the ad. Comments

storming

4 Ways to Disaster-Proof Your SEM Campaigns

Nov 9, 2012 - There's no longer an excuse for failing to prepare for unforeseen changes to your campaigns, because you rely on the online marketing ecosystem to deliver... Comments

cheering-crowd

6 Reasons Search Clicks Rock!

Oct 26, 2012 - It may not be as sexy as the new stuff to everyone, but we know and understand the elegance and power SEM holds. Comments

toaster

5 Reasons to Google+ and Socialize for PPC

Oct 12, 2012 - Don't let the power of Google+, combined with the Social Extensions, fall into the hands of your competition without taking advantage yourself. Comments

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5 SEM Assets You Aren't (but Should Be) Using

Sep 28, 2012 - Are you fully leveraging all your SEM, social media, and online targeting assets? Comments

5 Reasons to Double Your Search Budget

Sep 14, 2012 - When you dig into the SEMPO State of Search 2012 study and overlay it with some of the changes going on in the ecosystem today, you may find that you... Comments

6 SES San Francisco Key Takeaways

Aug 17, 2012 - Big data and business optimization versus campaign optimization and quality content. Comments

Can Marissa Find the Signal @ Yahoo?

Jul 20, 2012 - Yahoo should be investing in the kinds of products and ad opportunities that rely on the strongest data signal that advertisers want. Comments

PPC Bid Management for Branding

Jul 6, 2012 - Are you not taking the brand impact of search into account? Comments

4 Ways to Prepare for Google's Paid Inclusion Hybrid

Jun 22, 2012 - And why a transition to paid inclusion was a good idea for Google and is also potentially good for shoppers. Comments

5 Reasons to Invest in Content for PPC and SEO

Jun 8, 2012 - Great content doesn't only empower SEO and social media, it can also empower your paid search campaign. Comments

5 Reasons SEM Pros Should Run Facebook Advertising

May 25, 2012 - The elements of Facebook advertising that make you, as a seasoned SEM professional, a great fit to manage Facebook PPC advertising. Comments

Attribution and View-Through Search Conversions

May 11, 2012 - Factoring offline search stimuli into an attribution model. Comments

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