Kevin Lee

Kevin Lee

Executive Chairman

Didit

Didit

Kevin Lee, Didit cofounder and executive chairman, has been an acknowledged search engine marketing expert since 1995. His years of SEM expertise provide the foundation for Didit's proprietary Maestro search campaign technology. The company's unparalleled results, custom strategies, and client growth have earned it recognition not only among marketers but also as part of the 2007 Inc 500 (No. 137) as well as three-time Deloitte's Fast 500 placement. Kevin's latest book, "Search Engine Advertising" has been widely praised.

Industry leadership includes being a founding board member of SEMPO and its first elected chairman. "The Wall St. Journal," "BusinessWeek," "The New York Times," Bloomberg, CNET, "USA Today," "San Jose Mercury News," and other press quote Kevin regularly. Kevin lectures at leading industry conferences, plus New York, Columbia, Fordham, and Pace universities. Kevin earned his MBA from the Yale School of Management in 1992 and lives in Manhattan with his wife, a New York psychologist and children.

Profile

RECENT ARTICLES BY KEVIN LEE

search-shutterstock-149015609

The New Media Meritocracy

Jul 31, 2015 - Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all... Comments

grey-hat-seo

Fifty Shades of Grey Hat: The SEO Experts Weigh In

Jul 17, 2015 - This columnist spoke to search experts about various Grey Hat SEO tactics, which are often indistinguishable from the Black Hat SEO tactics that can... Comments

content-recycling

Intelligent Content Recycling

Jul 3, 2015 - Many marketers use recycled content to keep consumers happy. But there's a plenty of wrong ways to do "content recycling." Comments

position-visibility-click

5 Ways to Keep Your Brand on Their Minds

Jun 19, 2015 - Visibility and increased brand recognition is a marathon, not a sprint. To stay on consumers' minds, it's key to keep the pressure on through things... Comments

social-media-and-video

Beyond YouTube: Alternate Video Venues

Jun 5, 2015 - While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat... Comments

mailbox

Seven Reasons to Make Direct Mail Part of Your Digital Marketing Plan

May 22, 2015 - As the world becomes increasingly more digital, postal direct mail stands out, both for the novelty factor and because it comes without digital pitfalls... Comments

roi-increase

5 Ways to Maximize ROI With Custom Audiences

May 8, 2015 - The cookie era is ending and marketers need to jump on board with custom audience targeting. Here are five ways to maximize your ROI with this strategy... Comments

mad-men-era-advertising

Let's Not Be Nostalgic for the 'Mad Men' Era

Apr 24, 2015 - While "Mad Men" the TV show is great, advertising in today's time is in a much better place than it was back in the 1960s. Comments

google-mobile-search-2

Mobilegeddon: Estimating the Impact

Apr 10, 2015 - On April 21 Google's mobile-friendly algorithm will take effect. Here's a look at the estimated impact across several different industries. Comments

social-sharing

How to Write an Article That Moves People on Social Media

Mar 27, 2015 - These three tips will help you connect with your audience on social media. Are you putting these guidelines to use? Comments

content-oblivion

Fighting Content Oblivion

Mar 13, 2015 - In order to secure the long-term success of your content marketing, you need to think about and plan for what happens after an article is published. Comments

social-content-template

5 Templates for Successful Social Web Content

Feb 27, 2015 - These five ways to formulate content can help you generate social engagement among your readers, which in turn can earn links and boost SEO. Comments

metrics-that-matter

Everybody's Publishing Content - But Is Anybody Tracking It?

Feb 13, 2015 - Content marketing has the ability to truly transform a business, but marketers need to be tracking the successes and failures in order to see what works... Comments

roi-increase

"Show Me the Content Marketing ROI!"

Jan 30, 2015 - Content marketing is more and more important in the marketing world, but some still don't know how to prove its return on investment. Comments

hub-and-spoke-model

Use the Hub-and-Spoke Model to Reduce Content Risk

Jan 16, 2015 - Putting all your eggs in one social media basket can be risky in this age when the rules of the game can change so quickly. The hub-and-spoke model... Comments

content-marketing-megaphone

Does Your Content Connect?

Dec 19, 2014 - While it's not easy to create content that connects with consumers, it is possible. Here are three tips to help you achieve desirable results. Comments

agency-innovation

How (and Whether) to Respond to an RFP

Dec 5, 2014 - When on the hunt for a long-term strategic marketing partner, it's important to know how best to go about looking for someone to join your team. Comments

Funnel

4 Ways to Ramp Up Mid-Funnel Content Creation

Nov 21, 2014 - Many marketers think to focus on attracting leads with content like blog posts and social media messages, but what about content for consumers who have... Comments

fake-stamp

Fake Profiles Are Killing LinkedIn’s Value

Nov 7, 2014 - It's time for social networks to require users to authenticate their identities, and LinkedIn should take the lead. Comments

boring-content

5 Ways to Make B2B Content Less Boring

Oct 24, 2014 - Just because your industry may not be the most "exciting" one out there doesn't mean you can't produce engaging, interesting content. Comments

Blog

Is Blogging an Outdated Content Marketing Tactic?

Oct 10, 2014 - There is a shift happening away from long-form blog articles in favor of social media postings. But is this really the best strategy? Comments

Get the ClickZ Search newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...