Kevin Lee

Kevin Lee

Executive Chairman

Didit

Didit

Kevin Lee, Didit cofounder and executive chairman, has been an acknowledged search engine marketing expert since 1995. His years of SEM expertise provide the foundation for Didit's proprietary Maestro search campaign technology. The company's unparalleled results, custom strategies, and client growth have earned it recognition not only among marketers but also as part of the 2007 Inc 500 (No. 137) as well as three-time Deloitte's Fast 500 placement. Kevin's latest book, "Search Engine Advertising" has been widely praised.

Industry leadership includes being a founding board member of SEMPO and its first elected chairman. "The Wall St. Journal," "BusinessWeek," "The New York Times," Bloomberg, CNET, "USA Today," "San Jose Mercury News," and other press quote Kevin regularly. Kevin lectures at leading industry conferences, plus New York, Columbia, Fordham, and Pace universities. Kevin earned his MBA from the Yale School of Management in 1992 and lives in Manhattan with his wife, a New York psychologist and children.

Profile

RECENT ARTICLES BY KEVIN LEE

cookies-web

A Tale of Two Cookies

Apr 11, 2014 - Although many marketers rely heavily on cookies, they aren't always the best way to measure and manage campaigns. But what will replace the cookie in... Comments

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Display Media Bots? (5 Ways to Double Down on Search)

Mar 28, 2014 - Here are five great ways to deploy budgets to PPC search that are currently allocated to display advertising and may be victim to the bot impression... Comments

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Yahoo Gemini (Plus 6 Reasons Your Mobile Strategy Matters)

Mar 14, 2014 - As Yahoo prepares to launch its Gemini platform, marketers must take the time to revisit their mobile advertising and marketing strategy. Here are six... Comments

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6 Reasons Why Search Clicks Are Undervalued

Feb 28, 2014 - Although many think that paid and organic search clicks have been overvalued, the truth is that much of the value of search marketing - and search clicks... Comments

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5 Reasons the Unified Dashboard Will Fail

Feb 14, 2014 - Many in the marketing ecosystem have pondered the value and inevitability of the unified marketing dashboard, but here are five obstacles that could... Comments

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Budget Allocation Within and Across PPC, SEO, and Content

Jan 31, 2014 - Put in place a process to understand how hard each form of marketing is working for you, how much it costs to ramp up that form of marketing, and how... Comments

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White, Grey & Black Hat PPC/SEO Reviews Manipulation

Jan 17, 2014 - There are White Hat and Black Hat ways of getting reviews and of skewing these reviews in your favor; decide which kind of method you'll use. Comments

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PPC for B2B on LinkedIn, Twitter, and Facebook

Jan 3, 2014 - As we move into social media, the additional targeting options available within LinkedIn and Facebook can provide benefits that search marketing alone... Comments

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Five Advanced Geo-Advertising Tips for Paid Search Marketers

Dec 20, 2013 - Take a look at five areas you may not be thinking of when it comes to using geo-targeting and geographic variables within your paid search campaigns. Comments

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Five Ways To Get Creative in Paid Search Campaigns

Dec 6, 2013 - Relevance and creativity must extend through the entire consumer lifecycle, from the impression to the sale. It begins with targeting but includes ad... Comments

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Top 10 PLA Tips for the Holidays (and Beyond)

Nov 22, 2013 - PLAs have to potential to make or break your holiday season; with Black Friday and Cyber Monday around the corner, PLA problems and opportunities should... Comments

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#SESCHI: In the Trenches with Big Data and Converged Media

Nov 8, 2013 - According to buzz at SES Chicago, marketers are moving toward a more holistic way of thinking about media, marketing and devices. Comments

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Five Strategy Changes To Help You Cope with Google’s Ad Rank Change

Oct 25, 2013 - What should marketers be looking at in the wake of Google's AdWords Ad Rank algorithm update? Columnist Kevin Lee shares 5 tips for advertisers looking... Comments

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Google Organic & Paid Search Changes Call for Rethinking Search Marketing Strategy

Oct 10, 2013 - Recent changes in organic and paid search marketing call for adjustments in your strategy. See what's changed and what you can do to stay ahead of the... Comments

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5 PPC Reputation Management Tips (Including Twitter)

Sep 13, 2013 - For short-term crisis situations, PPC search can be a great tool for both pushing down negative elements in a SERP and facilitating distribution of... Comments

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10 Conversion Events You Should Be Tracking

Aug 30, 2013 - These behaviors or touch points might have significant value to your business and yet are often not counted at all when it comes to paid search campaigns... Comments

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Search Observations From the South of France

Aug 16, 2013 - New adopters of paid search will be able to use highly template-driven, SEO-friendly content management systems and set up social media presences, integrated... Comments

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LinkedIn's Sponsored Updates Are Now Self-Serve

Aug 2, 2013 - If you are a B2B marketer then LinkedIn advertising is probably worth looking into, especially if you've laid the appropriate foundation for success. Comments

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5 Ways to Break Your Campaign Out of an SEM Rut

Jul 19, 2013 - It's time you change the way you think about your campaign and start evaluating online media KPIs and how well your KPIs really fit your business. Comments

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Breaking Out of Last-Click Attribution Toward the Holistic Marketing Mix

Jun 21, 2013 - Here are some steps that you can take in order to invest in your campaign to turn it into a true search engine marketing campaign as opposed to a demand... Comments

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5 AdWords/adCenter Spring Cleaning Tips

Jun 7, 2013 - Regardless of what other reasons you have to dig into your AdWords account, here are some spring cleaning tips that will serve you well (plus a tip... Comments

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