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Kevin Lee

Kevin Lee

Executive Chairman

Didit

Didit

Kevin Lee, Didit cofounder and executive chairman, has been an acknowledged search engine marketing expert since 1995. His years of SEM expertise provide the foundation for Didit's proprietary Maestro search campaign technology. The company's unparalleled results, custom strategies, and client growth have earned it recognition not only among marketers but also as part of the 2007 Inc 500 (No. 137) as well as three-time Deloitte's Fast 500 placement. Kevin's latest book, "Search Engine Advertising" has been widely praised.

Industry leadership includes being a founding board member of SEMPO and its first elected chairman. "The Wall St. Journal," "BusinessWeek," "The New York Times," Bloomberg, CNET, "USA Today," "San Jose Mercury News," and other press quote Kevin regularly. Kevin lectures at leading industry conferences, plus New York, Columbia, Fordham, and Pace universities. Kevin earned his MBA from the Yale School of Management in 1992 and lives in Manhattan with his wife, a New York psychologist and children.

RECENT ARTICLES BY KEVIN LEE

ppc

5 PPC Reputation Management Tips (Including Twitter)

Sep 13, 2013 - For short-term crisis situations, PPC search can be a great tool for both pushing down negative elements in a SERP and facilitating distribution of... Comments

conversion-funnel-strategies

10 Conversion Events You Should Be Tracking

Aug 30, 2013 - These behaviors or touch points might have significant value to your business and yet are often not counted at all when it comes to paid search campaigns... Comments

france-vacation

Search Observations From the South of France

Aug 16, 2013 - New adopters of paid search will be able to use highly template-driven, SEO-friendly content management systems and set up social media presences, integrated... Comments

linkedinnewlogo

LinkedIn's Sponsored Updates Are Now Self-Serve

Aug 2, 2013 - If you are a B2B marketer then LinkedIn advertising is probably worth looking into, especially if you've laid the appropriate foundation for success. Comments

sem

5 Ways to Break Your Campaign Out of an SEM Rut

Jul 19, 2013 - It's time you change the way you think about your campaign and start evaluating online media KPIs and how well your KPIs really fit your business. Comments

ppc-icon

PPC for B2B on LinkedIn, Twitter, and Facebook

Jul 5, 2013 - As we move into social media, the additional targeting options available within LinkedIn and Facebook can provide benefits that search marketing alone... Comments

clicks

Breaking Out of Last-Click Attribution Toward the Holistic Marketing Mix

Jun 21, 2013 - Here are some steps that you can take in order to invest in your campaign to turn it into a true search engine marketing campaign as opposed to a demand... Comments

spring-cleaning

5 AdWords/adCenter Spring Cleaning Tips

Jun 7, 2013 - Regardless of what other reasons you have to dig into your AdWords account, here are some spring cleaning tips that will serve you well (plus a tip... Comments

online-video

Video CPE Ads in the SERP?

May 24, 2013 - Video ads in the SERP may be the perfect catalyst to bring the brand dollars into the SERP, but what metrics would get marketers most excited? Comments

conversion-funnel-strategies

As the Buy Funnel Evolves, Here Are 4 SEM Metrics You Should Consider

May 10, 2013 - If you're not factoring in SEM's ability to generate awareness and influence eventual purchase behavior, your chances of gaining access to branding... Comments

google-research-deck

Rethinking Mobile Search in Light of New Data From Google/Nielsen and Pew

Apr 12, 2013 - Mobile search is clearly having a very disruptive impact on brick-and-mortar retailers, and yet these same retailers are under-investing in mobile because... Comments

ses-ny-efectyv

Four Paid Search Takeaways From #SESNY

Mar 29, 2013 - Convergence, mobile search, big data, and attribution were some of the hottest topics at SES New York. Comments

budget-cuts

6 Ways to Survive a PPC Budget Sequestration

Mar 15, 2013 - Cut back on keywords, cut smartphone spend, and make sure you have your engine mix right if you want to please the bean counters and avoid a slice in... Comments

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5 Ways You Pay More for Google Clicks

Mar 1, 2013 - A look at Google Enhanced Campaigns' influence on CPC inflation and other factors causing click prices to rise. Comments

enhanced-campaigns

Google Enhanced Campaigns and Bid Vectors: Switch Now or Later?

Feb 15, 2013 - Why you should set up a new campaign to start learning and experimenting with the new Enhanced Campaigns system. Comments

anonymous

5 Reasons Search Marketers Should Watch the Regulatory Landscape

Feb 1, 2013 - The results of recent investigations into our industry will have a direct or indirect impact on our strategies and tactics. Comments

facebook-graph-search

Facebook Graph Search Taps People Power

Jan 18, 2013 - If the new Facebook search functionality takes off, you may have to maintain a completely different set of keywords and strategies for Bing because... Comments

ppc-icon

12 PPC Resolutions for 2013

Jan 4, 2013 - As CPCs rise, as the traffic mix becomes more "mobile," and as new Ad Extensions are rolled out across Bing and Google AdWords, you may find it helpful... Comments

shutterstock-118298077

5 Reasons SEM Agencies Should Do Social and SEO

Dec 21, 2012 - The evolution of social media advertising and earned social media has several factors that make the expertise of the SEM and SEO agency and team relevant... Comments

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Google's PLA Ads: Bid Price vs. Product Price vs. Image

Dec 7, 2012 - Evaluating the impact that changes in image or product price might have on the success of the ad. Comments

storming

4 Ways to Disaster-Proof Your SEM Campaigns

Nov 9, 2012 - There's no longer an excuse for failing to prepare for unforeseen changes to your campaigns, because you rely on the online marketing ecosystem to deliver... Comments

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