Bridging the digital and the physical

Nov 16, 2015 - To optimize campaign strategy, these retail and e-tail brands use innovative tactics that blur the line between online and offline realms, thus enhancing... Comments


Search and social media: a look at current trends in digital storytelling

Oct 30, 2015 - How can advertisers use search and social media to effectively communicate brand narratives? These current trends in storytelling can optimize your... Comments


The dawn of sustainable ad practices

Oct 16, 2015 - It's no surprise that users want a fluid navigation while online, but certain ad formats have hindered this. Based our knowledge of what doesn't work... Comments


Welcome to the next generation of rank tracking

Oct 7, 2015 - To keep up with the progressive evolution of the search engine ecosystem, selecting an efficient SEO rank tracking platform is essential. Comments


How Urgent Are Your Important Tasks?

Oct 2, 2015 - Using the Eisenhower Decision Matrix as a model for productivity, you can learn how to better budget time and organize resources in order to execute... Comments


Does Your Brand Need a Human in the Loop?

Sep 18, 2015 - Using mascots in ads is a classic tactic, and the advent of digital marketing has only enhanced these iconic personalities on social media. Can this... Comments


Desktops and Banners Still Rule the Ad Marketplace

Sep 4, 2015 - These observations are based on data collected via AppNexus' advertising index for Q2 2015. Use these insights to make informed inferences about the... Comments


Rise Of the Authenticators

Aug 17, 2015 - What can digital marketers do to guarantee their ads reach humans, as opposed to fraudulent bots hijacking human identities and consequently profiting... Comments


The New Media Meritocracy

Jul 31, 2015 - Google created a meritocracy that calls for a holistic strategy encompassing everything from your logo to your keywords, giving you an edge across all... Comments


Fifty Shades of Grey Hat: The SEO Experts Weigh In

Jul 17, 2015 - This columnist spoke to search experts about various Grey Hat SEO tactics, which are often indistinguishable from the Black Hat SEO tactics that can... Comments


Intelligent Content Recycling

Jul 3, 2015 - Many marketers use recycled content to keep consumers happy. But there's a plenty of wrong ways to do "content recycling." Comments


5 Ways to Keep Your Brand on Their Minds

Jun 19, 2015 - Visibility and increased brand recognition is a marathon, not a sprint. To stay on consumers' minds, it's key to keep the pressure on through things... Comments


Beyond YouTube: Alternate Video Venues

Jun 5, 2015 - While YouTube is the dominant platform when it comes to video SEO, the video offerings on platforms like Facebook, Instagram, Pinterest, and Snapchat... Comments


Seven Reasons to Make Direct Mail Part of Your Digital Marketing Plan

May 22, 2015 - As the world becomes increasingly more digital, postal direct mail stands out, both for the novelty factor and because it comes without digital pitfalls... Comments


5 Ways to Maximize ROI With Custom Audiences

May 8, 2015 - The cookie era is ending and marketers need to jump on board with custom audience targeting. Here are five ways to maximize your ROI with this strategy... Comments


Let's Not Be Nostalgic for the 'Mad Men' Era

Apr 24, 2015 - While "Mad Men" the TV show is great, advertising in today's time is in a much better place than it was back in the 1960s. Comments


Mobilegeddon: Estimating the Impact

Apr 10, 2015 - On April 21 Google's mobile-friendly algorithm will take effect. Here's a look at the estimated impact across several different industries. Comments


How to Write an Article That Moves People on Social Media

Mar 27, 2015 - These three tips will help you connect with your audience on social media. Are you putting these guidelines to use? Comments


Fighting Content Oblivion

Mar 13, 2015 - In order to secure the long-term success of your content marketing, you need to think about and plan for what happens after an article is published. Comments


5 Templates for Successful Social Web Content

Feb 27, 2015 - These five ways to formulate content can help you generate social engagement among your readers, which in turn can earn links and boost SEO. Comments


Everybody's Publishing Content - But Is Anybody Tracking It?

Feb 13, 2015 - Content marketing has the ability to truly transform a business, but marketers need to be tracking the successes and failures in order to see what works... Comments

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