Marketing News & Expert Advice
Dec 6, 2013 -
Relevance and creativity must extend through the entire consumer lifecycle, from the impression to the sale. It begins with targeting but includes ad...
Nov 22, 2013 -
PLAs have to potential to make or break your holiday season; with Black Friday and Cyber Monday around the corner, PLA problems and opportunities should...
Nov 8, 2013 -
According to buzz at SES Chicago, marketers are moving toward a more holistic way of thinking about media, marketing and devices.
Oct 25, 2013 -
What should marketers be looking at in the wake of Google's AdWords Ad Rank algorithm update? Columnist Kevin Lee shares 5 tips for advertisers looking...
Oct 10, 2013 -
Recent changes in organic and paid search marketing call for adjustments in your strategy. See what's changed and what you can do to stay ahead of the...
Sep 13, 2013 -
For short-term crisis situations, PPC search can be a great tool for both pushing down negative elements in a SERP and facilitating distribution of...
Aug 30, 2013 -
These behaviors or touch points might have significant value to your business and yet are often not counted at all when it comes to paid search campaigns...
Aug 16, 2013 -
New adopters of paid search will be able to use highly template-driven, SEO-friendly content management systems and set up social media presences, integrated...
Aug 2, 2013 -
If you are a B2B marketer then LinkedIn advertising is probably worth looking into, especially if you've laid the appropriate foundation for success.
Jul 19, 2013 -
It's time you change the way you think about your campaign and start evaluating online media KPIs and how well your KPIs really fit your business.
Jul 5, 2013 -
As we move into social media, the additional targeting options available within LinkedIn and Facebook can provide benefits that search marketing alone...
Jun 21, 2013 -
Here are some steps that you can take in order to invest in your campaign to turn it into a true search engine marketing campaign as opposed to a demand...
Jun 7, 2013 -
Regardless of what other reasons you have to dig into your AdWords account, here are some spring cleaning tips that will serve you well (plus a tip...
May 24, 2013 -
Video ads in the SERP may be the perfect catalyst to bring the brand dollars into the SERP, but what metrics would get marketers most excited?
May 10, 2013 -
If you're not factoring in SEM's ability to generate awareness and influence eventual purchase behavior, your chances of gaining access to branding...
Apr 12, 2013 -
Mobile search is clearly having a very disruptive impact on brick-and-mortar retailers, and yet these same retailers are under-investing in mobile because...
Mar 29, 2013 -
Convergence, mobile search, big data, and attribution were some of the hottest topics at SES New York.
Mar 15, 2013 -
Cut back on keywords, cut smartphone spend, and make sure you have your engine mix right if you want to please the bean counters and avoid a slice in...
Mar 1, 2013 -
A look at Google Enhanced Campaigns' influence on CPC inflation and other factors causing click prices to rise.
Feb 15, 2013 -
Why you should set up a new campaign to start learning and experimenting with the new Enhanced Campaigns system.
Feb 1, 2013 -
The results of recent investigations into our industry will have a direct or indirect impact on our strategies and tactics.
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