Marketing News & Expert Advice
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RECENT ARTICLES BY KEVIN LEE
As the Buy Funnel Evolves, Here Are 4 SEM Metrics You Should Consider
May 10, 2013 - If you're not factoring in SEM's ability to generate awareness and influence eventual purchase behavior, your chances of gaining access to branding... Comments
PPC for B2B on LinkedIn, Twitter, and Facebook
Apr 26, 2013 - As we move into social media, the additional targeting options available within LinkedIn and Facebook can provide benefits that search marketing alone... Comments
Rethinking Mobile Search in Light of New Data From Google/Nielsen and Pew
Apr 12, 2013 - Mobile search is clearly having a very disruptive impact on brick-and-mortar retailers, and yet these same retailers are under-investing in mobile because... Comments
Four Paid Search Takeaways From #SESNY
Mar 29, 2013 - Convergence, mobile search, big data, and attribution were some of the hottest topics at SES New York. Comments
6 Ways to Survive a PPC Budget Sequestration
Mar 15, 2013 - Cut back on keywords, cut smartphone spend, and make sure you have your engine mix right if you want to please the bean counters and avoid a slice in... Comments
5 Ways You Pay More for Google Clicks
Mar 1, 2013 - A look at Google Enhanced Campaigns' influence on CPC inflation and other factors causing click prices to rise. Comments
Google Enhanced Campaigns and Bid Vectors: Switch Now or Later?
Feb 15, 2013 - Why you should set up a new campaign to start learning and experimenting with the new Enhanced Campaigns system. Comments
5 Reasons Search Marketers Should Watch the Regulatory Landscape
Feb 1, 2013 - The results of recent investigations into our industry will have a direct or indirect impact on our strategies and tactics. Comments
Facebook Graph Search Taps People Power
Jan 18, 2013 - If the new Facebook search functionality takes off, you may have to maintain a completely different set of keywords and strategies for Bing because... Comments
12 PPC Resolutions for 2013
Jan 4, 2013 - As CPCs rise, as the traffic mix becomes more "mobile," and as new Ad Extensions are rolled out across Bing and Google AdWords, you may find it helpful... Comments
5 Reasons SEM Agencies Should Do Social and SEO
Dec 21, 2012 - The evolution of social media advertising and earned social media has several factors that make the expertise of the SEM and SEO agency and team relevant... Comments
Google's PLA Ads: Bid Price vs. Product Price vs. Image
Dec 7, 2012 - Evaluating the impact that changes in image or product price might have on the success of the ad. Comments
4 Ways to Disaster-Proof Your SEM Campaigns
Nov 9, 2012 - There's no longer an excuse for failing to prepare for unforeseen changes to your campaigns, because you rely on the online marketing ecosystem to deliver... Comments
6 Reasons Search Clicks Rock!
Oct 26, 2012 - It may not be as sexy as the new stuff to everyone, but we know and understand the elegance and power SEM holds. Comments
5 Reasons to Google+ and Socialize for PPC
Oct 12, 2012 - Don't let the power of Google+, combined with the Social Extensions, fall into the hands of your competition without taking advantage yourself. Comments
5 SEM Assets You Aren't (but Should Be) Using
Sep 28, 2012 - Are you fully leveraging all your SEM, social media, and online targeting assets? Comments
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