RECENT ARTICLES BY KEVIN LEE

agency-innovation

How (and Whether) to Respond to an RFP

Dec 5, 2014 - When on the hunt for a long-term strategic marketing partner, it's important to know how best to go about looking for someone to join your team. Comments

Funnel

4 Ways to Ramp Up Mid-Funnel Content Creation

Nov 21, 2014 - Many marketers think to focus on attracting leads with content like blog posts and social media messages, but what about content for consumers who have... Comments

fake-stamp

Fake Profiles Are Killing LinkedIn’s Value

Nov 7, 2014 - It's time for social networks to require users to authenticate their identities, and LinkedIn should take the lead. Comments

boring-content

5 Ways to Make B2B Content Less Boring

Oct 24, 2014 - Just because your industry may not be the most "exciting" one out there doesn't mean you can't produce engaging, interesting content. Comments

Blog

Is Blogging an Outdated Content Marketing Tactic?

Oct 10, 2014 - There is a shift happening away from long-form blog articles in favor of social media postings. But is this really the best strategy? Comments

yearbook-approach

Using the "Yearbook" Approach to Content Marketing

Sep 26, 2014 - A "Yearbook Approach" piece of content marketing elevates the status of the subject, therefore giving it a high likelihood of being shared among their... Comments

writers-block

5 Techniques for Fighting Writer's Block

Sep 12, 2014 - Even the best writers battle writer's block from time to time, and when you're writing about a niche subject, coming up with new ideas can be hard... Comments

slideshare

SlideShare Pro Features Go Free

Aug 29, 2014 - The availability of premium SlideShare features means marketers can now incorporate SlideShare presentations into their marketing plan. Here are some... Comments

linkedinnewlogo

Is LinkedIn's New Publisher Platform Worth Testing?

Aug 15, 2014 - The new LinkedIn long-form publishing platform is now available for general LinkedIn members to use. Is it worth posting your content marketing pieces... Comments

shutterstock-157130189

Creativity and Connection

Aug 1, 2014 - While automation technology can do many things, for now humans are the source of the most creativity. But what is the future of creativity in the digital... Comments

emotional-marketing

Emotional Contagion and Content Marketing

Jul 18, 2014 - Emotionally driven marketing can increase shares and engagement better than neutral content. So whether you create positive, shocking, scary, or helpful... Comments

Blog

Content Syndication and Guest Blogging

Jul 4, 2014 - Syndicating your content to a third-party site or guest blogging for a respected publication can be a boost for your business. Here's a deeper look... Comments

mediation-argument

Tapping the Power of Arguments

Jun 20, 2014 - If you - or your firm - has a strong point of view, there's no better way to brand yourself as a leader than to throw down the gauntlet. While cultivating... Comments

Google Shopping Campaigns

Google Shopping Replaces Old-School PLA Management

Jun 6, 2014 - Don't drag your feet on upgrading to Google Shopping Campaigns. Once you've upgraded to the new system, you'll wonder why you didn't do it sooner. Comments

conversion-funnel-strategies

Estimating the Importance of Google's Conversion Estimator

May 23, 2014 - Google's Conversion Estimator for AdWords gives marketers a better way to understand the way conversions happen in the multi-device, multi-screen marketing... Comments

search-marketing-1

Agencies Need to Liberate Search From Its "Tactical" Silo

May 9, 2014 - Search marketing is undeniably complicated. The good news is that there are some agencies that have not only mastered the details but are prepared to... Comments

PPC

5 Signs You Should Give Up on PPC Search

Apr 25, 2014 - While pay-per-click (PPC) search can be effective for some, here are five factors you should consider when deciding to invest your time and budget elsewhere... Comments

cookies-web

A Tale of Two Cookies

Apr 11, 2014 - Although many marketers rely heavily on cookies, they aren't always the best way to measure and manage campaigns. But what will replace the cookie in... Comments

robots

Display Media Bots? (5 Ways to Double Down on Search)

Mar 28, 2014 - Here are five great ways to deploy budgets to PPC search that are currently allocated to display advertising and may be victim to the bot impression... Comments

yahoogemini

Yahoo Gemini (Plus 6 Reasons Your Mobile Strategy Matters)

Mar 14, 2014 - As Yahoo prepares to launch its Gemini platform, marketers must take the time to revisit their mobile advertising and marketing strategy. Here are six... Comments

search-marketing-1

6 Reasons Why Search Clicks Are Undervalued

Feb 28, 2014 - Although many think that paid and organic search clicks have been overvalued, the truth is that much of the value of search marketing - and search clicks... Comments

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