RECENT ARTICLES BY KEVIN LEE

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Is LinkedIn's New Publisher Platform Worth Testing?

Aug 15, 2014 - The new LinkedIn long-form publishing platform is now available for general LinkedIn members to use. Is it worth posting your content marketing pieces... Comments

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Creativity and Connection

Aug 1, 2014 - While automation technology can do many things, for now humans are the source of the most creativity. But what is the future of creativity in the digital... Comments

emotional-marketing

Emotional Contagion and Content Marketing

Jul 18, 2014 - Emotionally driven marketing can increase shares and engagement better than neutral content. So whether you create positive, shocking, scary, or helpful... Comments

Blog

Content Syndication and Guest Blogging

Jul 4, 2014 - Syndicating your content to a third-party site or guest blogging for a respected publication can be a boost for your business. Here's a deeper look... Comments

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Tapping the Power of Arguments

Jun 20, 2014 - If you - or your firm - has a strong point of view, there's no better way to brand yourself as a leader than to throw down the gauntlet. While cultivating... Comments

Google Shopping Campaigns

Google Shopping Replaces Old-School PLA Management

Jun 6, 2014 - Don't drag your feet on upgrading to Google Shopping Campaigns. Once you've upgraded to the new system, you'll wonder why you didn't do it sooner. Comments

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Estimating the Importance of Google's Conversion Estimator

May 23, 2014 - Google's Conversion Estimator for AdWords gives marketers a better way to understand the way conversions happen in the multi-device, multi-screen marketing... Comments

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Agencies Need to Liberate Search From Its "Tactical" Silo

May 9, 2014 - Search marketing is undeniably complicated. The good news is that there are some agencies that have not only mastered the details but are prepared to... Comments

PPC

5 Signs You Should Give Up on PPC Search

Apr 25, 2014 - While pay-per-click (PPC) search can be effective for some, here are five factors you should consider when deciding to invest your time and budget elsewhere... Comments

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A Tale of Two Cookies

Apr 11, 2014 - Although many marketers rely heavily on cookies, they aren't always the best way to measure and manage campaigns. But what will replace the cookie in... Comments

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Display Media Bots? (5 Ways to Double Down on Search)

Mar 28, 2014 - Here are five great ways to deploy budgets to PPC search that are currently allocated to display advertising and may be victim to the bot impression... Comments

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Yahoo Gemini (Plus 6 Reasons Your Mobile Strategy Matters)

Mar 14, 2014 - As Yahoo prepares to launch its Gemini platform, marketers must take the time to revisit their mobile advertising and marketing strategy. Here are six... Comments

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6 Reasons Why Search Clicks Are Undervalued

Feb 28, 2014 - Although many think that paid and organic search clicks have been overvalued, the truth is that much of the value of search marketing - and search clicks... Comments

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5 Reasons the Unified Dashboard Will Fail

Feb 14, 2014 - Many in the marketing ecosystem have pondered the value and inevitability of the unified marketing dashboard, but here are five obstacles that could... Comments

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Budget Allocation Within and Across PPC, SEO, and Content

Jan 31, 2014 - Put in place a process to understand how hard each form of marketing is working for you, how much it costs to ramp up that form of marketing, and how... Comments

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White, Grey & Black Hat PPC/SEO Reviews Manipulation

Jan 17, 2014 - There are White Hat and Black Hat ways of getting reviews and of skewing these reviews in your favor; decide which kind of method you'll use. Comments

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PPC for B2B on LinkedIn, Twitter, and Facebook

Jan 3, 2014 - As we move into social media, the additional targeting options available within LinkedIn and Facebook can provide benefits that search marketing alone... Comments

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Five Advanced Geo-Advertising Tips for Paid Search Marketers

Dec 20, 2013 - Take a look at five areas you may not be thinking of when it comes to using geo-targeting and geographic variables within your paid search campaigns. Comments

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Five Ways To Get Creative in Paid Search Campaigns

Dec 6, 2013 - Relevance and creativity must extend through the entire consumer lifecycle, from the impression to the sale. It begins with targeting but includes ad... Comments

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Top 10 PLA Tips for the Holidays (and Beyond)

Nov 22, 2013 - PLAs have to potential to make or break your holiday season; with Black Friday and Cyber Monday around the corner, PLA problems and opportunities should... Comments

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#SESCHI: In the Trenches with Big Data and Converged Media

Nov 8, 2013 - According to buzz at SES Chicago, marketers are moving toward a more holistic way of thinking about media, marketing and devices. Comments

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