RECENT ARTICLES BY KEVIN LEE

social-content-template

5 Templates for Successful Social Web Content

Feb 27, 2015 - These five ways to formulate content can help you generate social engagement among your readers, which in turn can earn links and boost SEO. Comments

metrics-that-matter

Everybody's Publishing Content - But Is Anybody Tracking It?

Feb 13, 2015 - Content marketing has the ability to truly transform a business, but marketers need to be tracking the successes and failures in order to see what works... Comments

roi-increase

"Show Me the Content Marketing ROI!"

Jan 30, 2015 - Content marketing is more and more important in the marketing world, but some still don't know how to prove its return on investment. Comments

hub-and-spoke-model

Use the Hub-and-Spoke Model to Reduce Content Risk

Jan 16, 2015 - Putting all your eggs in one social media basket can be risky in this age when the rules of the game can change so quickly. The hub-and-spoke model... Comments

content-marketing-megaphone

Does Your Content Connect?

Dec 19, 2014 - While it's not easy to create content that connects with consumers, it is possible. Here are three tips to help you achieve desirable results. Comments

agency-innovation

How (and Whether) to Respond to an RFP

Dec 5, 2014 - When on the hunt for a long-term strategic marketing partner, it's important to know how best to go about looking for someone to join your team. Comments

Funnel

4 Ways to Ramp Up Mid-Funnel Content Creation

Nov 21, 2014 - Many marketers think to focus on attracting leads with content like blog posts and social media messages, but what about content for consumers who have... Comments

fake-stamp

Fake Profiles Are Killing LinkedIn’s Value

Nov 7, 2014 - It's time for social networks to require users to authenticate their identities, and LinkedIn should take the lead. Comments

boring-content

5 Ways to Make B2B Content Less Boring

Oct 24, 2014 - Just because your industry may not be the most "exciting" one out there doesn't mean you can't produce engaging, interesting content. Comments

Blog

Is Blogging an Outdated Content Marketing Tactic?

Oct 10, 2014 - There is a shift happening away from long-form blog articles in favor of social media postings. But is this really the best strategy? Comments

yearbook-approach

Using the "Yearbook" Approach to Content Marketing

Sep 26, 2014 - A "Yearbook Approach" piece of content marketing elevates the status of the subject, therefore giving it a high likelihood of being shared among their... Comments

writers-block

5 Techniques for Fighting Writer's Block

Sep 12, 2014 - Even the best writers battle writer's block from time to time, and when you're writing about a niche subject, coming up with new ideas can be hard... Comments

slideshare

SlideShare Pro Features Go Free

Aug 29, 2014 - The availability of premium SlideShare features means marketers can now incorporate SlideShare presentations into their marketing plan. Here are some... Comments

linkedinnewlogo

Is LinkedIn's New Publisher Platform Worth Testing?

Aug 15, 2014 - The new LinkedIn long-form publishing platform is now available for general LinkedIn members to use. Is it worth posting your content marketing pieces... Comments

shutterstock-157130189

Creativity and Connection

Aug 1, 2014 - While automation technology can do many things, for now humans are the source of the most creativity. But what is the future of creativity in the digital... Comments

emotional-marketing

Emotional Contagion and Content Marketing

Jul 18, 2014 - Emotionally driven marketing can increase shares and engagement better than neutral content. So whether you create positive, shocking, scary, or helpful... Comments

Blog

Content Syndication and Guest Blogging

Jul 4, 2014 - Syndicating your content to a third-party site or guest blogging for a respected publication can be a boost for your business. Here's a deeper look... Comments

mediation-argument

Tapping the Power of Arguments

Jun 20, 2014 - If you - or your firm - has a strong point of view, there's no better way to brand yourself as a leader than to throw down the gauntlet. While cultivating... Comments

Google Shopping Campaigns

Google Shopping Replaces Old-School PLA Management

Jun 6, 2014 - Don't drag your feet on upgrading to Google Shopping Campaigns. Once you've upgraded to the new system, you'll wonder why you didn't do it sooner. Comments

conversion-funnel-strategies

Estimating the Importance of Google's Conversion Estimator

May 23, 2014 - Google's Conversion Estimator for AdWords gives marketers a better way to understand the way conversions happen in the multi-device, multi-screen marketing... Comments

search-marketing-1

Agencies Need to Liberate Search From Its "Tactical" Silo

May 9, 2014 - Search marketing is undeniably complicated. The good news is that there are some agencies that have not only mastered the details but are prepared to... Comments

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