RECENT ARTICLES BY KEVIN LEE

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Seven Reasons to Make Direct Mail Part of Your Digital Marketing Plan

May 22, 2015 - As the world becomes increasingly more digital, postal direct mail stands out, both for the novelty factor and because it comes without digital pitfalls... Comments

roi-increase

5 Ways to Maximize ROI With Custom Audiences

May 8, 2015 - The cookie era is ending and marketers need to jump on board with custom audience targeting. Here are five ways to maximize your ROI with this strategy... Comments

mad-men-era-advertising

Let's Not Be Nostalgic for the 'Mad Men' Era

Apr 24, 2015 - While "Mad Men" the TV show is great, advertising in today's time is in a much better place than it was back in the 1960s. Comments

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Mobilegeddon: Estimating the Impact

Apr 10, 2015 - On April 21 Google's mobile-friendly algorithm will take effect. Here's a look at the estimated impact across several different industries. Comments

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How to Write an Article That Moves People on Social Media

Mar 27, 2015 - These three tips will help you connect with your audience on social media. Are you putting these guidelines to use? Comments

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Fighting Content Oblivion

Mar 13, 2015 - In order to secure the long-term success of your content marketing, you need to think about and plan for what happens after an article is published. Comments

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5 Templates for Successful Social Web Content

Feb 27, 2015 - These five ways to formulate content can help you generate social engagement among your readers, which in turn can earn links and boost SEO. Comments

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Everybody's Publishing Content - But Is Anybody Tracking It?

Feb 13, 2015 - Content marketing has the ability to truly transform a business, but marketers need to be tracking the successes and failures in order to see what works... Comments

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"Show Me the Content Marketing ROI!"

Jan 30, 2015 - Content marketing is more and more important in the marketing world, but some still don't know how to prove its return on investment. Comments

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Use the Hub-and-Spoke Model to Reduce Content Risk

Jan 16, 2015 - Putting all your eggs in one social media basket can be risky in this age when the rules of the game can change so quickly. The hub-and-spoke model... Comments

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Does Your Content Connect?

Dec 19, 2014 - While it's not easy to create content that connects with consumers, it is possible. Here are three tips to help you achieve desirable results. Comments

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How (and Whether) to Respond to an RFP

Dec 5, 2014 - When on the hunt for a long-term strategic marketing partner, it's important to know how best to go about looking for someone to join your team. Comments

Funnel

4 Ways to Ramp Up Mid-Funnel Content Creation

Nov 21, 2014 - Many marketers think to focus on attracting leads with content like blog posts and social media messages, but what about content for consumers who have... Comments

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Fake Profiles Are Killing LinkedIn’s Value

Nov 7, 2014 - It's time for social networks to require users to authenticate their identities, and LinkedIn should take the lead. Comments

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5 Ways to Make B2B Content Less Boring

Oct 24, 2014 - Just because your industry may not be the most "exciting" one out there doesn't mean you can't produce engaging, interesting content. Comments

Blog

Is Blogging an Outdated Content Marketing Tactic?

Oct 10, 2014 - There is a shift happening away from long-form blog articles in favor of social media postings. But is this really the best strategy? Comments

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Using the "Yearbook" Approach to Content Marketing

Sep 26, 2014 - A "Yearbook Approach" piece of content marketing elevates the status of the subject, therefore giving it a high likelihood of being shared among their... Comments

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5 Techniques for Fighting Writer's Block

Sep 12, 2014 - Even the best writers battle writer's block from time to time, and when you're writing about a niche subject, coming up with new ideas can be hard... Comments

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SlideShare Pro Features Go Free

Aug 29, 2014 - The availability of premium SlideShare features means marketers can now incorporate SlideShare presentations into their marketing plan. Here are some... Comments

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Is LinkedIn's New Publisher Platform Worth Testing?

Aug 15, 2014 - The new LinkedIn long-form publishing platform is now available for general LinkedIn members to use. Is it worth posting your content marketing pieces... Comments

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Creativity and Connection

Aug 1, 2014 - While automation technology can do many things, for now humans are the source of the most creativity. But what is the future of creativity in the digital... Comments

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