Nate Elliott

Nate Elliott

Nate Elliott covers online advertising as an associate analyst for Jupiter Research. He is regularly cited in the media as an expert on rich media, search marketing, and ad serving technology. Prior to joining Jupiter, Nate was DoubleClick's Senior Manager for Rich Media and manager of the DoubleClick Studio design team, roles in which he worked with clients such as AT&T, Kraft, General Motors and IBM. Nate founded and co-chaired the IAB Rich Media Task Force, the group that set the first industry standards for rich media advertising. He has also worked for Macromedia, driving the Flash Multi-Tracking Kit as de facto industry standards for tracking clickthroughs and other interactions within Flash ads. He isregularly cited in the New York Times, the Wall Street Journal and elsewhereas an industry expert.

RECENT ARTICLES BY NATE ELLIOTT

Why Won't Local Search Carry Its Weight?

Aug 16, 2004 - Search engines are looking to local search advertising for growth. Unless the engines make one big change, they won't find it. Comments

The Viral Marketing Myth

Jul 19, 2004 - If a viral campaign needs banners and PR, is it still viral? Comments

Out of Focus

May 24, 2004 - Too many companies are determined to grow horizontally. Why can't they be happy with focused, profitable businesses? Comments

aQuantive Plans to Get Rich

Apr 26, 2004 - The rich media wars are about to get serious. Comments

Cleaning Up the Video Mess

Mar 29, 2004 - Online video can be a great advertising vehicle. So why hasn't anyone made it work? Comments

Beyond Search

Mar 1, 2004 - Search marketing doesn't hold all the answers. Find other forms of targeting that complement search. Comments

Crack for Marketers

Feb 2, 2004 - Marketers: Now you can satisfy your TV addiction online. And that's a good thing. Comments

Google’s House of Cards

Jan 5, 2004 - A look at AdSense’s structure reveals fundamental problems. Comments

Two Steps Forward for Online Brand Measurement

Dec 15, 2003 - It's not as easy as tallying click-throughs, but measuring branding is getting more accessible. Comments

Lies, Damned Lies, and IAB Statistics

Nov 17, 2003 - The industry association (as well as a couple of ad-serving companies) have published numbers that simply are not credible. Comments

Talking Smack About Spam

Jun 16, 2003 - Protection from spam for $1 per user is the business proposition from service provider ProExchange via its soon-to-be-released Spam Smacker software. Comments

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