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Janis Mara

Janis Mara

RECENT ARTICLES BY JANIS MARA

Advertising.com Launches Affiliate Network

Jul 20, 2004 - The interactive marketing services firm, soon to be acquired by AOL, launches an affiliate network for publishers. Comments

New Microsoft Group Targets Content Providers

Jul 20, 2004 - Industry observers say Microsoft's new entertainment and technology group will court content providers. Comments

IPIX To Release Yellow Pages Ad Tool

Jul 19, 2004 - On- and offline classifieds player IPIX AdMission is expected to roll out a tool tomorrow enabling local businesses to create and place rich media ads... Comments

Local-i Restaurant Search Site Launches in Beta

Jul 16, 2004 - New restaurant search engine Local-i aims to take a bite out of the lucrative local search market. Comments

Search-Style Ads Lift Brand Awareness, Study Says

Jul 15, 2004 - Text advertising has a positive effect on brand awareness, according to a study by the Interactive Advertising Bureau and Nielsen//NetRatings. Comments

Microsoft Wins $4 Million in Spam Case

Jul 15, 2004 - The online giant wins a summary judgment of $4 million in a case involving unusually deceptive spam, false advertising and trademark infringement. Comments

Blogging Firm Shifts Management, Makes Acquisition

Jul 15, 2004 - The changing of the guard is seen as a sign of the company's maturation. Comments

Aussie Yellow Pages Player Bows Full-Fledged Search Engine

Jul 14, 2004 - Australia's Sensis launches a search engine that returns Web sites, yellow pages listings and white pages listings in its search results. It's a strategy... Comments

Study: Size May Not Matter, But Ranking Does

Jul 13, 2004 - A study of search engine result ranking says there is a ten-times difference in potential traffic between the number one and number 10 paid search listings... Comments

Google Acquires Picasa

Jul 13, 2004 - In a relationship-building move, Google acquires digital photography company Picasa. Comments

MessageCast Tests RSS for Delivery

Jul 12, 2004 - A California firm is testing a version of its multi-channel message delivery service that incorporates RSS. Comments

Yahoo! Acquires Oddpost

Jul 12, 2004 - The portal giant broadens its offerings by snapping up a service that combines e-mail and an RSS reader. Comments

W3 Data Acquires 411.com

Jul 9, 2004 - W3 Data, parent of WhitePages.com, acquires fellow online directory assistance search portal 411.com. Comments

Feedster Unveils New Look, Sponsored Links

Jul 9, 2004 - Following in the footsteps of fellow RSS player Bloglines, San Francisco-based Feedster unveils a new version with sponsored links in its search results... Comments

Universal Unsubscribe In the Works for UK Mobile Users

Jul 8, 2004 - Mobile users in the UK will soon be able to unsubscribe from commercial text message services by sending the keyword 'STOP' to the originators. Comments

Documentaries With Differing Views on America Duel Online

Jul 6, 2004 - 'Fahrenheit 9/11,' a film critical of President Bush, and the patriotic 'America's Heart & Soul' compete onscreen and online. Comments

MSN Updates Search, Drops Paid Inclusion

Jul 1, 2004 - The portal giant updates its search service, dropping paid inclusion, separating natural and paid results and launching a new MSN Search homepage. Comments

FindWhat Closes Espotting Buy, Gets New President

Jul 1, 2004 - The paid search listings player consummates its on-again, off-again deal with European paid listings provider Espotting and gets itself a new president... Comments

Overture Gets Korean Distribution Deal

Jul 1, 2004 - The pay-per-performance search player will serve sponsored listings on top Korean portal Naver. Comments

Bits and Bytes for July 1, 2004

Jul 1, 2004 - Affinity Engines sues Google; AOL wraps up Homestore deal; and PriceGrabber tries to grab the spotlight with pop-up, spyware ban. Comments

IGN Grows Its Business With Rotten Tomatoes

Jun 30, 2004 - Online game and movie publisher IGN Entertainment picks movie review site Rotten Tomatoes as a promising addition to its portfolio. Comments

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