Julian Smith

Julian Smith

Julian Smith conducts research and analysis on the European interactive marketing and advertising arena as an analyst with Jupiter Research, which shares a parent company with ClickZ.

His areas of expertise cover all aspects of the online advertising industry, e-mail marketing, mobile (SMS/MMS) marketing, search engine marketing, eCRM, online branding and Web site design. His particular area of interest is in the use of digital media for the acquisition, retention and development of customers.

Prior to joining Jupiter Research, Julian spent over six years working in a variety of interactive marketing agencies in London. These included Razorfish, Euro RSCG Interaction and TBWA/GGT where he worked in strategy and client service roles helping develop online solutions for leading blue chip clients. Most recently he assisted in the integrated marketing launch of 3, the new 3G video mobile phone, one of the largest new product launches in the UK in 2003.

RECENT ARTICLES BY JULIAN SMITH

Mobile Marketing: Europe Offers Inspiration and Ideas

Sep 6, 2005 - U.S. marketers keen to adopt the mobile channel can look to Europe for brand-building opportunities. Comments

Mobile Marketing: The Time's Right to Get a WAP Site

Aug 29, 2005 - It's official: WAP is no longer garbage! Comments

Seven Digital Consumer Trends, Part 2

Aug 1, 2005 - Seven ways digital technology affects consumers and how marketers must adapt. Second of a two-part series. Comments

Seven Digital Consumer Trends, Part 1

Jun 6, 2005 - Seven ways digital technology affects consumers and how marketers must adapt. First of a two-part series. Comments

Online Video Ads: Think Web, Not TV

May 9, 2005 - Tips for maximizing video's effect on the Web. Comments

Beyond Click-Through: Measuring Online Advertising's Wider Effect

Apr 11, 2005 - Clicks and conversions don't suffice as metrics data in an increasingly wired world. Comments

Baked Bean Ads Online? Absolutely.

Mar 14, 2005 - Fast-moving consumer goods can no longer rely on traditional, mass-audience channels to reach target consumers. Three FMCG case studies. Comments

Mobile Marketing: Europe Offers Inspiration and Ideas

Feb 14, 2005 - U.S. marketers keen to adopt the mobile channel can look to Europe for brand-building opportunities. Comments

Online Marketing's Rising Cost

Dec 20, 2004 - Businesses hoping to expand their online marketing in 2005 will see it become increasingly complex... and costly. Comments

E-Mail Prospecting: Smart Third-Party List Procurement

Nov 22, 2004 - E-mail marketers must be super-selective when renting lists. Comments

How Publishers Can Leverage the Upturn

Oct 25, 2004 - Emerging ad technologies help broaden online revenue potential. Comments

Online Branding: Out of the Direct Response Shadow

Sep 27, 2004 - Search may be hot right now, but online branding will soon blossom. Comments

Ad Servers' Growing Ad Trafficking Role

Aug 30, 2004 - Creating and implementing dynamic ad formats is no easy task. Cherish your ad traffickers! Comments

International Online Business: Think Globally, Act Locally

Aug 2, 2004 - Steps for localizing a growing business. Comments

Equal-Access Site Design

Jun 7, 2004 - Good reasons, and legal imperatives, to make your Web site accessible to disabled users. Comments

Mobile Marketing: Initiate Dialogue

May 10, 2004 - Textback response is a simple, effective, and comparatively cheap way to initiate a mobile dialogue. Comments

Self-Propelling Viral Campaigns

Apr 12, 2004 - Harnessing 'word of mouse' power. Comments

Are Event Sponsors Missing Online Opportunities?

Mar 15, 2004 - Four ways to leverage online event sponsorship. Comments

A Brazilian Anti-Spam Solution

May 19, 2003 - Among those who expect offshore programmers to compete with U.S. software shops, the attention seems to be focused on Russia and India. Someone should... Comments

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