Pamela Parker

Pamela Parker

Pamela Parker is a former managing editor of ClickZ News, Features, and Experts. She's been covering interactive advertising and marketing since the boom days of 1999, chronicling the dot-com crash and the subsequent rise of the medium. Before working at ClickZ, Parker was associate editor at @NY, a pioneering Web site and e-mail newsletter covering New York new media start-ups. Parker received a master's degree in journalism, with a concentration in new media, from Columbia University's Graduate School of Journalism.

RECENT ARTICLES BY PAMELA PARKER

Babycarrying and Online Marketing

Nov 17, 2008 - I suspect more than a few folks are scratching their heads about the whole #motrinmoms scandal du weekend Comments

ChannelAdvisor Builds Search Bid Tool for Web Retailers

Feb 8, 2007 - New product can deactivate keywords that would trigger out-of-stock items and perform other e-tailer specific functions. Comments

RIP Pre-roll Ads

Dec 11, 2006 - Pre-roll is about to die, according to a prediction from noted VC and blogger Fred Wilson Comments

Small World Labs Brands the Social Network

Sep 5, 2006 - Small World Labs has created entire social networking interfaces for professional and interest-based communities like ClassicalLounge.com and Sacramento... Comments

J&J to Organize Blogging Moms

Jul 31, 2006 - Rather than launch its own blog, Johnson's Baby will foster women's participation in the blogosphere. Comments

Podbridge Snares Patent for Ads in Time-Shifted Content

Jul 28, 2006 - The podcasting measurement company aims to protect its technology for serving dynamic ads. Comments

It's official

Jul 27, 2006 - You know all that uproar over the $90 million settlement in Google's Arkansas click fraud case? Well, it's finished Comments

Podcasting Pervasive?

Jul 27, 2006 - Is it a sign that podcasting is going mainstream when, on the way to work, I pass a stand with paper flyers advertising a course in " Podcasting for... Comments

Orbitz' CGM Honeymoon

Jul 26, 2006 - Yes, that's my face you see on the groovy dancing bride image there Comments

Teen People to Become Web-only

Jul 26, 2006 - Time Inc Comments

Forecast: Online to Reach 9 Percent Share of Ad Spend in 2011

Jul 24, 2006 - Search will continue to drive growth over the next five years, a new JupiterResearch forecast concludes. Comments

The Adolescent Years

Jul 21, 2006 - How interactive marketing is like high school, and how your brand can get in with the cool kids. Comments

Google's Click-Fraud Efforts Deemed ‘Reasonable’

Jul 21, 2006 - An engineer assigned to evaluate Google's system as part of a class-action lawsuit concludes that the company's current efforts pass muster. Not so... Comments

MSN Revenues Decline Slightly; Investments Continue

Jul 21, 2006 - The company plans to put $500 million into online services, including ad-supported businesses, over the next fiscal year. Comments

The end of the Gawker/Yahoo Experiment

Jul 19, 2006 - Gawker Media honcho Nick Denton says the Yahoo syndication deal signed in November is lapsing Comments

Yahoo to Delay Ad Platform Upgrade

Jul 18, 2006 - The company announced the delay as it reported second quarter earnings of $164 million. Comments

The Lines Blur Further with HomeDepot.com Plan

Jul 18, 2006 - Rebecca Lieb has commented in the past on how e-commerce sites are becoming agencies Comments

Feedburner Buys Blogbeat

Jul 17, 2006 - In a move that has implications for corporate bloggers, blog publishers and blog advertisers, RSS feed management company FeedBurner will today announce... Comments

Lunch with Pheedo

Jul 14, 2006 - I had lunch today with Bill Flitter, founder and VP marketing of RSS ad network Pheedo.com Comments

A Lengthy "Sneak Peek"

Jul 14, 2006 - Now, I've heard of giving viewers an online taste of offline content, but a 24-minute-long preview? Yup, that's what the "A Scanner Darkly" (Keanu Reeves... Comments

Web Ad Rivals Unite on Net Neutrality Plea to Senate

Jul 14, 2006 - At stake, among other things, are untold ad dollars associated with high bandwidth content such as video. Comments

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