Old vs. New Media at the World Cup
Media

Old vs. New Media at the World Cup

18y Pamela Parker

Old vs. New Media at the World Cup

Baba Shetty of Hill, Holliday posts on Nike's online success in World Cup-related marketing, after being shut out from TV advertising by official WC s...

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Study: Visual Authenticity Icons Double E-Mail Opens
Media

Study: Visual Authenticity Icons Double E-Mail Opens

18y Pamela Parker

Study: Visual Authenticity Icons Double E-Mail Ope...

New research supports the idea that consumers respond to icons meant to indicate an e-mail message can be trusted. Read More...

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Online Video Still Just Repurposing?
Media

Online Video Still Just Repurposing?

18y Pamela Parker

Online Video Still Just Repurposing?

Moderator Pete Blackshaw just asked audience members whether they agreed with panelist Julian Zilberbrand, associate director of digital operations at...

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The Big Day
Media

The Big Day

18y Pamela Parker

The Big Day

If we're a bit quiet today it's because we're wrapped up in the inaugural ClickZ Online Video Advertising Forum , taking place today at the Puck Build...

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What Vertical Commands the Highest CPMs and CPCs?
Media

What Vertical Commands the Highest CPMs and CPCs?

18y Pamela Parker

What Vertical Commands the Highest CPMs and CPCs?

Well.. Read More

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AOL Tries to Revive Netscape.com with Digg-Like Content
Media

AOL Tries to Revive Netscape.com with Digg-Like Content

18y Pamela Parker

AOL Tries to Revive Netscape.com with Digg-Like Co...

The company hopes to take collaborative news mainstream. Read More...

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Volvo On the Online Hunt With New Contest
Media

Volvo On the Online Hunt With New Contest

18y Pamela Parker

Volvo On the Online Hunt With New Contest

In partnership with Disney's upcoming "Pirates of the Caribbean: Dead Man's Chest," Volvo Cars is unveiling an online treasure hunt for an actual real...

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SEMPO, Fair Isaac to Study Click Fraud
Media

SEMPO, Fair Isaac to Study Click Fraud

18y Pamela Parker

SEMPO, Fair Isaac to Study Click Fraud

The Search Engine Marketing Professional Organization (SEMPO) and credit fraud specialists Fair Isaac have teamed up for a research study on click fra...

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LowerMyBills.com: Stop Stealing Our Ad Creative!
Media

LowerMyBills.com: Stop Stealing Our Ad Creative!

18y Pamela Parker

LowerMyBills.com: Stop Stealing Our Ad Creative!

When you're one of the Web's top advertisers , people want to follow in your footsteps Read More...

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Click-Fraud Bot Network Shut Down
Media

Click-Fraud Bot Network Shut Down

18y Pamela Parker

Click-Fraud Bot Network Shut Down

A network of 50,000 remote-controlled zombie computers, which were programmed to automatically click ads, has been shut down, brag Panda Software and ...

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eBay to Syndicate Contextual Ads
Media

eBay to Syndicate Contextual Ads

18y Pamela Parker

eBay to Syndicate Contextual Ads

UPDATE: The site beta tests an expansion of its affiliate program that lets sites carry context-targeted ads. Read More...

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World Cup Roundup #1
Media

World Cup Roundup #1

18y Pamela Parker

World Cup Roundup #1

There's much digital excitement afoot today, the first day of the World Cup soccer tournament Read More...

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The Segmentation Equation
Marketing

The Segmentation Equation

18y Pamela Parker

The Segmentation Equation

How to dip your toes in the waters of segmentation. A distillation of wisdom from INBOX panelists. Read More...

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That Ice Rocket Acquisition? Never Mind
Media

That Ice Rocket Acquisition? Never Mind

18y Pamela Parker

That Ice Rocket Acquisition? Never Mind

According to Andy Beal , Think Partnership is calling off its acquisition of blog search engine IceRocket.com Read More...

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Online Media Ready for Some Futbol
Media

Online Media Ready for Some Futbol

18y Pamela Parker

Online Media Ready for Some Futbol

Online and mobile media properties gear up for the World Cup, kicking off Friday. Read More...

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Family-Friendly In-Game Ads
Media

Family-Friendly In-Game Ads

18y Pamela Parker

Family-Friendly In-Game Ads

Can cutting-edge advertising and Christian values coexist? They do in a new deal between Left Behind Games, which creates PC games based on the popula...

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The Knot, WeddingChannel.com to Marry
Media

The Knot, WeddingChannel.com to Marry

18y Pamela Parker

The Knot, WeddingChannel.com to Marry

Reaching those brides- and grooms-to-be might be about to get more convenient (and possibly more expensive) Read More...

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Metrics Madness
Marketing

Metrics Madness

18y Pamela Parker

Metrics Madness

Sometimes, marketing metrics can be as intangible as trying to measure your relationship with your spouse. Read More...

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"Believe" Brand Suicide in Scotland?
Media

"Believe" Brand Suicide in Scotland?

18y Pamela Parker

"Believe" Brand Suicide in Scotland?

I'm just back from Scotland on vacation and can't help but note a brand story that came up again and again during my visit Read More...

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Sony, iVillage Partnership Deemed Success for Online Courses
Media

Sony, iVillage Partnership Deemed Success for Online Courses

18y Pamela Parker

Sony, iVillage Partnership Deemed Success for Onli...

Educational efforts aren't solely for B2B marketers. Read More...

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The End of Page Views and Impressions?
Marketing

The End of Page Views and Impressions?

18y Pamela Parker

The End of Page Views and Impressions?

Will measures like page views and impressions soon seem as quaint as "hits"? Read More...

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AOL, Mark Burnett Partner with CBS for 'Gold Rush'
Media

AOL, Mark Burnett Partner with CBS for 'Gold Rush'

18y Pamela Parker

AOL, Mark Burnett Partner with CBS for 'Gold Rush'

The pioneering online reality show will promote the network's fall line-up. Read More...

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Manhattanites.... Seen Some Laundry on a Bus?
Media

Manhattanites.... Seen Some Laundry on a Bus?

18y Pamela Parker

Manhattanites.... Seen Some Laundry on a Bus?

Unilever's "all" detergent brand is taking to the streets of Manhattan by pasting a load of laundry to the outside of two roving busses Read More...

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Suburban Newspaper Websites Unite!
Media

Suburban Newspaper Websites Unite!

18y Pamela Parker

Suburban Newspaper Websites Unite!

A non-profit trade group serving suburban and community newspapers has formed an ad network to unite more than 150 Web sites representing more than 35...

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AOL's YouTube Move
Media

AOL's YouTube Move

18y Pamela Parker

AOL's YouTube Move

AOL is getting into the YouTube business Read More

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FeedBurner Migrates RSS Ad Network to Sites
Media

FeedBurner Migrates RSS Ad Network to Sites

18y Pamela Parker

FeedBurner Migrates RSS Ad Network to Sites

The RSS ad and metrics player makes a bid for substantially more volume, to compete with contextual and blog ad networks. Read More...

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Snap.com Relaunch Mixes Ads and Organic Results
Media

Snap.com Relaunch Mixes Ads and Organic Results

18y Pamela Parker

Snap.com Relaunch Mixes Ads and Organic Results

The new site design offers large landing page previews. Read More...

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