Philippe Suchet

Philippe Suchet

Philippe Suchet is the CEO of Kefta, Inc. Kefta, a leader in managing customer interactions, provides technology and strategy to Fortune 1000 companies to help them maximize the ROI of their online channel. Philippe has over 10 years of experience in sales and marketing and has helped leading corporations in the retail, telecommunication, and financial services industries to develop and implement marketing strategies and tactics. Philippe holds an MBA from Harvard Business School.

RECENT ARTICLES BY PHILIPPE SUCHET

Being Relevant

Oct 11, 2004 - Personalization is great. Relevance impacts the bottom line. Comments

Real-Time Online Profiling

May 27, 2004 - Profiling starts when a customer enters your site, not once a purchase is made. Comments

Online Marketing Tips for Catalog Retailers

May 13, 2004 - Competition in online retail is getting stiffer. How to remain a viable player in the game. Comments

Online Forms That Generate Leads

Apr 29, 2004 - How to use online forms to generate leads and increase conversion rates. Comments

The Often-Overlooked Survey

Apr 15, 2004 - Surveys are a powerful and overlooked tool. Six tips for using them to develop deeper understanding of your customers and their behaviors. Comments

Customer Focus, Not Product Focus

Apr 1, 2004 - Use segmentation to build a sound online marketing strategy. Comments

Being Relevant

Mar 18, 2004 - Personalization is great. Relevance impacts the bottom line. Comments

How More Data Can Run You Off Track

Mar 4, 2004 - Less is more -- even when it comes to customer data. Comments

Customer-Centric Marketing Versus Mass Consumerism

Feb 19, 2004 - Couple Internet power with direct-marketing efficiency. Comments

Use Data to Improve E-Mail Effectiveness

Feb 5, 2004 - Three ways customer data can improve retention e-mail communications. Comments

Reengage Customers Who Abandon Your Site

Jan 22, 2004 - How to win them back and increase browser-to-buyer ratios. Comments

Customer Focus, Not Product Focus

Jan 4, 2004 - Use segmentation to build a sound online marketing strategy. Comments

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