RECENT ARTICLES BY JASON BURBY

Mobile Targeting

Location, Utility, and Relevancy - the Magic Combination for Brands on Mobile?

Jul 8, 2014 - There's a real opportunity in the digital space for brands to merge location-based data, utility, and relevance to create apps that provide great value... Comments

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SXSW 2014: Mobile Saturday - Location-Based Marketing

Mar 17, 2014 - A panel at this year's South By Southwest prompted discussion about many facets of mobile location-based marketing, including relevancy, technology... Comments

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The Power of Location-Based Offers and Relevance

Feb 17, 2014 - Marketers are starting to take advantage of information available to them and instead of doing blanket vanilla marketing for everyone, they are starting... Comments

local

Bridging Digital & Physical – The Potential of Leveraging Beacons

Jan 21, 2014 - The future looks bright for the marketers who will enjoy a more holistic view across channels and greater ability to take action, thanks to beacon technology... Comments

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Authenticity Through Mobile Marketing

Sep 2, 2013 - As more and more online traffic is coming from mobile devices, marketers are scrambling trying to find ways to better expose people to their brands... Comments

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Marketing's New Mandate: Invitation vs. Interruption

Jun 10, 2013 - As mobile advertising continues its evolution to adapt to mobile, now is the time to prep for the new age of mobile loyalty and rewards. Comments

local

Understanding Where People Are and Where They Are Going…

May 13, 2013 - If you haven't looked at how people in different geographies are accessing your content and tried to find ways to better communicate with them, you... Comments

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Understand Where You've Been and What You've Done…

Mar 18, 2013 - How three apps are looking at different ways of thinking about and leveraging check-ins and people's interests wherever they are. Comments

local

5 Things to Remember When Going Local

Dec 24, 2012 - The top missed opportunities in local strategies. Comments

location-based

The Evolving Location Measurement Industry

Nov 2, 2012 - Digging deeper into the data that marketers can collect and understand based on specific locations with David Shim, founder and CEO of location analytics... Comments

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What's More Local Than Weather?

Oct 1, 2012 - And why that matters to marketers. Comments

Speaking Your Target Audience's Language

Jul 9, 2012 - How to combine location data with other behavioral data to customize the experience and better target your audience. Comments

Building Relevance With Geo-Fencing

Jun 11, 2012 - The biggest opportunity for brands moving forward lies in platforms that take geo-fenced locations and combine them with behavioral data. Comments

The New Local: An Intro

Apr 16, 2012 - When we combine proximity and relevance, we can hone in on a consumer's mindset right at the point where they're most likely to want our goods or services... Comments

Understanding Black Friday

Dec 1, 2009 - A Coremetrics analysis of 500 retail sites on Black Friday makes a strong case for customized and targeted landing pages. Here's why. Comments

How to Maximize Site Performance for the Holidays

Nov 17, 2009 - Here are some last-minute ways to prime a retail Web site. Comments

How Are You Treating Your Online Customers?

Nov 3, 2009 - Here are three ways you can anticipate your customers' needs. Comments

Ironman Kona and Analytics

Oct 20, 2009 - Three things that online marketers can learn from this grueling competition. Comments

Understanding Your Audience Online

Oct 6, 2009 - Web analytics data is only one of many pieces needed to understand your audience. Here's a look at other data needed to improve Web site and business... Comments

What the Adobe-Omniture Deal Means

Sep 22, 2009 - Adobe must not put its product integration interests ahead of what the rest of the market really needs. Comments

Engaging the CMO

Sep 8, 2009 - Employees in charge of measurement, optimization, search, and social have an opportunity to educate and share the benefits of their work with chief... Comments

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