Marketing News & Expert Advice
Sep 2, 2013 -
As more and more online traffic is coming from mobile devices, marketers are scrambling trying to find ways to better expose people to their brands...
Jun 10, 2013 -
As mobile advertising continues its evolution to adapt to mobile, now is the time to prep for the new age of mobile loyalty and rewards.
May 13, 2013 -
If you haven't looked at how people in different geographies are accessing your content and tried to find ways to better communicate with them, you...
Mar 18, 2013 -
How three apps are looking at different ways of thinking about and leveraging check-ins and people's interests wherever they are.
Dec 24, 2012 -
The top missed opportunities in local strategies.
Nov 2, 2012 -
Digging deeper into the data that marketers can collect and understand based on specific locations with David Shim, founder and CEO of location analytics...
Oct 1, 2012 -
And why that matters to marketers.
Jul 9, 2012 -
How to combine location data with other behavioral data to customize the experience and better target your audience.
Jun 11, 2012 -
The biggest opportunity for brands moving forward lies in platforms that take geo-fenced locations and combine them with behavioral data.
Apr 16, 2012 -
When we combine proximity and relevance, we can hone in on a consumer's mindset right at the point where they're most likely to want our goods or services...
Dec 1, 2009 -
A Coremetrics analysis of 500 retail sites on Black Friday makes a strong case for customized and targeted landing pages. Here's why.
Nov 17, 2009 -
Here are some last-minute ways to prime a retail Web site.
Nov 3, 2009 -
Here are three ways you can anticipate your customers' needs.
Oct 20, 2009 -
Three things that online marketers can learn from this grueling competition.
Oct 6, 2009 -
Web analytics data is only one of many pieces needed to understand your audience. Here's a look at other data needed to improve Web site and business...
Sep 22, 2009 -
Adobe must not put its product integration interests ahead of what the rest of the market really needs.
Sep 8, 2009 -
Employees in charge of measurement, optimization, search, and social have an opportunity to educate and share the benefits of their work with chief...
Aug 25, 2009 -
Integration is key, but so is changing the way the team looks at improving your site and Web business.
Aug 11, 2009 -
Integration and alignment can occur no matter where analytics and optimization teams sit in your organization. Here are four factors to consider.
Jul 28, 2009 -
Technology allows marketers to become smarter about where to allocate marketing budgets. But they must first define success metrics.
Jul 14, 2009 -
You need more than just a Twitter account. You need a social media strategy and goals for success.
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