Bryan Eisenberg

Bryan Eisenberg

Managing Partner

Eisenberg Holdings, LLC

Bryan Eisenberg is coauthor of the Wall Street Journal, Amazon, BusinessWeek, and New York Times bestselling books "Call to Action," "Waiting For Your Cat to Bark?," and "Always Be Testing." Bryan is a professional marketing speaker and has keynoted conferences globally such as SES, Shop.org, Direct Marketing Association, MarketingSherpa, Econsultancy, Webcom, SEM Konferansen Norway, the Canadian Marketing Association, and others. In 2010, Bryan was named a winner of the Direct Marketing Educational Foundation's Rising Stars Awards, which recognizes the most talented professionals 40 years of age or younger in the field of direct/interactive marketing. He is also cofounder and chairman emeritus of the Web Analytics Association. Bryan serves as an advisory board member of SES Conference & Expo, the eMetrics Marketing Optimization Summit, and several venture capital backed companies. He works with his coauthor and brother Jeffrey Eisenberg. You can find them at BryanEisenberg.com.

Profile

RECENT ARTICLES BY BRYAN EISENBERG

jerry-seinfeld

Jerry Seinfeld’s Branding Punch Line

Oct 17, 2014 - There can be a huge discrepancy between what companies think they are promising and what customers actually receive. How can you fix this for your brand... Comments

SEO

37 SEO Experts Those in the Know Follow

Oct 7, 2014 - Here's a collection of influential tweeters in the SEO world that you should follow in order to stay on top of the latest news, trends, tips, and tricks... Comments

storybooks

Is That a Gap in Your Brand Story?

Sep 19, 2014 - Successful businesses not only tell a good story, they also 'do' a good story. Here are some examples of 'storydoers' and how you can spot them. Comments

creative-breifs

Show Us Your Briefs

Aug 22, 2014 - High-quality creative execution is rarely the direct result of a creative brief. But that can be changed! We want to see your briefs so we can help... Comments

Tested

A 217% Lift Every Content Marketer Should Be Getting, But Will You?

Jul 25, 2014 - Taking the time to test different headline options could give you a huge boost in the amount of traffic your content marketing can generate - it's worth... Comments

amazon logo

How to Manage a Legendary Brand

Jun 27, 2014 - Using Amazon as an example, it's clear that a narrative-based approach can help a business see improved results in execution, communication, and testing... Comments

maytag

The Lonely Brand Story Meets Social Media

May 30, 2014 - Brands must make sure their stories are being told properly across all channels and that they can measure alignment and congruence across the channels... Comments

mobileads

How to Design High-Converting Mobile Landing Pages

May 2, 2014 - This column comes in video form, with a visual explanation of how to design high-converting landing pages for mobile. Comments

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#CZLNY: Amazon’s Performance Secrets

Apr 3, 2014 - For years we have paid careful attention to Amazon's successes. This column shares a few secrets about what makes the company so incredibly successful... Comments

Malware cyber criminal

SXSW, Not All That Keeps CMOs Up at Night

Mar 7, 2014 - Data breach, identity protection, customer security - these are terms that never concerned marketers much. But as we head into SXSW this year, marketers... Comments

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Super Bowl 2014 Advertisers: Did They Win the Search Game?

Feb 7, 2014 - A look at which brands managed to capture search and meet the expectations of potential customers arriving at their landing pages, and which ones did... Comments

Mobile Devices

Why Everything You Thought About Mobile Might Be Wrong

Jan 10, 2014 - When was the last time you and your executives watched users try to find things on your mobile experience? Comments

interpersonal-sign

Complex Sales and the Persona Creation Process

Dec 27, 2013 - These are the four factors that will determine the intricacy of your digital ecosystem's persuasive process and that define a complex sale. Comments

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Social Logins: Maximizing Conversions & Engagement

Dec 13, 2013 - Bryan Eisenberg shares tips to help marketers improve their blog conversions, whether for leads, customers, subscribers, engagement or other goals. Comments

Social Media Manager

Are Social Media Metrics Lying About Your Brand and Customer Interactions?

Nov 15, 2013 - Great metrics often disguise mediocre performance. That’s what happens when metrics are focused inwardly on company performance instead of customer... Comments

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Please Don't Stereotype Your Personas

Nov 1, 2013 - Too often, personas are written as flat narratives, with no emotional hooks for our team members to understand them. Columnist Bryan Eisenberg explains... Comments

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5 Common IT Objections to Marketing Projects

Oct 18, 2013 - How to overcome challenges in dealing with IT and move forward with your CTO. Comments

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Personas: The Magic Behind the Mirror

Oct 4, 2013 - Personas are complex creatures, like your customers. Learn to create personas that are truly effective in helping you develop your content marketing... Comments

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90% of Content Marketers Suffer From 'The Curse' & How to Remedy It

Sep 20, 2013 - The 'curse of knowledge' hinders the ability to communicate. Bryan Eisenberg teaches content marketers how to remedy the curse and take advantage of... Comments

target-your-customers

Michelle Smith and Persuading Your Potential Customers

Sep 6, 2013 - We must allow for multiple personas to reach many of the same pages or marketing entities, but must separately address their needs. Comments

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Complexograms: An Illustration of Your Content Marketing Needs

Aug 23, 2013 - The humble complexogram helps you identify those aspects of your sales topology that potentially bog down your customers, so you can smooth the path... Comments

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