Bryan Eisenberg

Bryan Eisenberg

Managing Partner

Eisenberg Holdings, LLC

Bryan Eisenberg is coauthor of the Wall Street Journal, Amazon, BusinessWeek, and New York Times bestselling books "Call to Action," "Waiting For Your Cat to Bark?," and "Always Be Testing." Bryan is a professional marketing speaker and has keynoted conferences globally such as SES, Shop.org, Direct Marketing Association, MarketingSherpa, Econsultancy, Webcom, SEM Konferansen Norway, the Canadian Marketing Association, and others. In 2010, Bryan was named a winner of the Direct Marketing Educational Foundation's Rising Stars Awards, which recognizes the most talented professionals 40 years of age or younger in the field of direct/interactive marketing. He is also cofounder and chairman emeritus of the Web Analytics Association. Bryan serves as an advisory board member of SES Conference & Expo, the eMetrics Marketing Optimization Summit, and several venture capital backed companies. He works with his coauthor and brother Jeffrey Eisenberg. You can find them at BryanEisenberg.com.

Profile

RECENT ARTICLES BY BRYAN EISENBERG

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Adopting a Culture of Experimentation

Apr 5, 2013 - To change an organization's culture to being customer focused you must remove the data and work silos and have leadership that supports and rewards... Comments

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Leadership in the Age of Agility Experimentation

Mar 22, 2013 - Research for research's sake is dead; what matters is using the "lean experimentation loop" to turn an idea with "leap of faith assumptions" into an... Comments

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Comparing the Anatomy of B2B Landing Pages [Video]

Mar 8, 2013 - Learn how you and your designer should be working together to set the priorities for your landing page. Comments

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Use the Data

Feb 22, 2013 - Unlike many other parts of marketing, PPC advertising when set up properly should be an almost completely data-driven effort. Comments

PPC Pro - You're Being Replaced

Feb 8, 2013 - With the speed at which technology evolves, and the vast opportunity for optimization in most accounts, PPC management is ready for this evolution and... Comments

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Why You Won't Crush It This Year!

Jan 25, 2013 - But maybe you can if you put the proper marketing analytics framework in place, are sure the right people are accountable for your marketing results... Comments

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Fanning the Flames of Big Data

Jan 11, 2013 - 'If we can help fan the flames of big data, maybe CEOs would start to trust CMOs and their teams, CMOs would become data analytics-driven, and we would... Comments

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Content Marketing: Superheroes Teach the Art of Storytelling

Dec 28, 2012 - Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell. Comments

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The CMO's Marketing Analytics Optimization Framework

Dec 14, 2012 - Create an organization that can manage your marketing efforts with true accountability and react to changes in real time as needed. Comments

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Your CEO Doesn't Trust That You're Doing Your Job!

Nov 30, 2012 - Let's make a resolution to make 2013 the year marketers regain trust from their CEOs and become obsessed with business performance. Comments

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The About Us Page in a Social World

Nov 16, 2012 - How are we supposed to get consumers to like us, share our values, and feel validated by doing business with us if we don't connect with them on a human... Comments

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Just One Thing

Oct 19, 2012 - Reorganize your organization to be adept at prioritizing and executing on changes in the marketplace in nearly real time. Comments

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Mastering Conversion Rate Optimization?

Oct 5, 2012 - First you must master these six principles. Comments

What Keeps Retailers Awake at Night in 2012 [Videos]

Sep 21, 2012 - Four interviews with retailers at Shop.org's Annual Summit. Comments

Content Marketing Personas

Sep 7, 2012 - Personas will allow you to evaluate your content and identify the gaps in your content strategy to meet your potential customer's needs. Comments

5 Common IT Objections to Marketing Projects

Aug 24, 2012 - How to overcome these challenges and move forward with your CTO. Comments

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The Marketing/IT Tug-of-War

Aug 10, 2012 - Marketers must understand the sorts of objections a CTO will make to marketing technologies, and how to address these concerns. Comments

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How to Catch Up to and Compete With Amazon.com [Video]

Jul 27, 2012 - A look at the tools that allow Amazon to be so agile in today's online marketing environment. Comments

Disruptive Customer Experiences

Jul 13, 2012 - Where there is friction there is opportunity for optimization or brand disruption. Comments

The Must-Have Big Data Tools

Jun 29, 2012 - A look at how predictive analytics, data-driven automation, and adaptive learning tools work to optimize marketing programs. Comments

Claiming Your Unfair Advantage

Jun 15, 2012 - The four types of tools that are available for you to leverage big data today. Comments

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