Bryan Eisenberg

Bryan Eisenberg

Co-Founder, CMO

IdealSpot

Bryan Eisenberg is co-founder and chief marketing officer (CMO) of IdealSpot. He is co-author of the Wall Street Journal, Amazon, BusinessWeek, and New York Times best-selling books Call to Action, Waiting For Your Cat to Bark?, and Always Be Testing, and Buyer Legends. Bryan is a keynote speaker and has keynoted conferences globally such as Gultaggen, Shop.org, Direct Marketing Association, MarketingSherpa, Econsultancy, Webcom, the Canadian Marketing Association, and others for the past 10 years. Bryan was named a winner of the Marketing Edge's Rising Stars Awards, recognized by eConsultancy members as one of the top 10 User Experience Gurus, selected as one of the inaugural iMedia Top 25 Marketers, and has been recognized as most influential in PPC, Social Selling, OmniChannel Retail. Bryan serves as an advisory board member of several venture capital backed companies such as Sightly, UserTesting, Monetate, ChatID, Nomi, and BazaarVoice. He works with his co-author and brother Jeffrey Eisenberg. You can find them at BryanEisenberg.com.

Profile

RECENT ARTICLES BY BRYAN EISENBERG

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Mobile Is Not The Next Big Thing - It's Already the Big Thing

May 15, 2015 - As mobile web and apps become increasingly more sophisticated, customers will quickly lose patience with non-optimized experiences. Comments

Funnel

Increase the Persuasive Momentum of Your Conversion Funnels

Apr 17, 2015 - Creating persuasive momentum means you can align your customers' goals with your brand's own goals, therefore moving them further down the conversion... Comments

startup-lightbulb-man

50 Digital Marketing Tools to Grow Your Start-Up

Mar 20, 2015 - This list of 50 tools can help you boost your digital marketing start-up in every aspect, from SEO to social media to email. Comments

dead-end

Is CRO a Dead End?

Mar 6, 2015 - Is conversion rate optimization, in its current state, truly a sustainable and effective strategy? Comments

Fleet cars

What a Used Car Salesman Can Teach You About Empathy

Jan 23, 2015 - There's a big difference between selling and helping customers buy what you sell. Do you know what it is? Comments

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Can Your Company Deliver What Marketing Promises?

Jan 9, 2015 - As marketers are given better tools for storytelling, it may become harder for companies to deliver on the promises they are making. Comments

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How to Get Traction for Your Start-Up Business

Dec 12, 2014 - When launching a new start-up, it's important to make sure you market it correctly to the media. Do you know the best methods of working with the press... Comments

digital-personas

The Stepford Personas: What Lies Beneath?

Nov 14, 2014 - Personas on their own can only do so much. Marketers also need an action plan in order to make the personas viable. Comments

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Jerry Seinfeld’s Branding Punch Line

Oct 17, 2014 - There can be a huge discrepancy between what companies think they are promising and what customers actually receive. How can you fix this for your brand... Comments

SEO

37 SEO Experts Those in the Know Follow

Oct 7, 2014 - Here's a collection of influential tweeters in the SEO world that you should follow in order to stay on top of the latest news, trends, tips, and tricks... Comments

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Is That a Gap in Your Brand Story?

Sep 19, 2014 - Successful businesses not only tell a good story, they also 'do' a good story. Here are some examples of 'storydoers' and how you can spot them. Comments

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Show Us Your Briefs

Aug 22, 2014 - High-quality creative execution is rarely the direct result of a creative brief. But that can be changed! We want to see your briefs so we can help... Comments

Tested

A 217% Lift Every Content Marketer Should Be Getting, But Will You?

Jul 25, 2014 - Taking the time to test different headline options could give you a huge boost in the amount of traffic your content marketing can generate - it's worth... Comments

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How to Manage a Legendary Brand

Jun 27, 2014 - Using Amazon as an example, it's clear that a narrative-based approach can help a business see improved results in execution, communication, and testing... Comments

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The Lonely Brand Story Meets Social Media

May 30, 2014 - Brands must make sure their stories are being told properly across all channels and that they can measure alignment and congruence across the channels... Comments

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How to Design High-Converting Mobile Landing Pages

May 2, 2014 - This column comes in video form, with a visual explanation of how to design high-converting landing pages for mobile. Comments

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#CZLNY: Amazon’s Performance Secrets

Apr 3, 2014 - For years we have paid careful attention to Amazon's successes. This column shares a few secrets about what makes the company so incredibly successful... Comments

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SXSW, Not All That Keeps CMOs Up at Night

Mar 7, 2014 - Data breach, identity protection, customer security - these are terms that never concerned marketers much. But as we head into SXSW this year, marketers... Comments

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Super Bowl 2014 Advertisers: Did They Win the Search Game?

Feb 7, 2014 - A look at which brands managed to capture search and meet the expectations of potential customers arriving at their landing pages, and which ones did... Comments

Mobile Devices

Why Everything You Thought About Mobile Might Be Wrong

Jan 10, 2014 - When was the last time you and your executives watched users try to find things on your mobile experience? Comments

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Complex Sales and the Persona Creation Process

Dec 27, 2013 - These are the four factors that will determine the intricacy of your digital ecosystem's persuasive process and that define a complex sale. Comments

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