Bryan Eisenberg
Managing Partner
Eisenberg Holdings, LLC
Bryan Eisenberg is coauthor of the Wall Street Journal, Amazon, BusinessWeek, and New York Times bestselling books "Call to Action," "Waiting For Your Cat to Bark?," and "Always Be Testing." Bryan is a professional marketing speaker and has keynoted conferences globally such as SES, Shop.org, Direct Marketing Association, MarketingSherpa, Econsultancy, Webcom, SEM Konferansen Norway, the Canadian Marketing Association, and others. In 2010, Bryan was named a winner of the Direct Marketing Educational Foundation's Rising Stars Awards, which recognizes the most talented professionals 40 years of age or younger in the field of direct/interactive marketing. He is also cofounder and chairman emeritus of the Web Analytics Association. Bryan serves as an advisory board member of SES Conference & Expo, the eMetrics Marketing Optimization Summit, and several venture capital backed companies. He works with his coauthor and brother Jeffrey Eisenberg. You can find them at BryanEisenberg.com.
Profile
RECENT ARTICLES BY BRYAN EISENBERG
Apr 5, 2013 -
To change an organization's culture to being customer focused you must remove the data and work silos and have leadership that supports and rewards...
Mar 22, 2013 -
Research for research's sake is dead; what matters is using the "lean experimentation loop" to turn an idea with "leap of faith assumptions" into an...
Mar 8, 2013 -
Learn how you and your designer should be working together to set the priorities for your landing page.
Feb 22, 2013 -
Unlike many other parts of marketing, PPC advertising when set up properly should be an almost completely data-driven effort.
Feb 8, 2013 -
With the speed at which technology evolves, and the vast opportunity for optimization in most accounts, PPC management is ready for this evolution and...
Jan 25, 2013 -
But maybe you can if you put the proper marketing analytics framework in place, are sure the right people are accountable for your marketing results...
Jan 11, 2013 -
'If we can help fan the flames of big data, maybe CEOs would start to trust CMOs and their teams, CMOs would become data analytics-driven, and we would...
Dec 28, 2012 -
Effective content marketing is about mastering the art of storytelling. Facts tell, but stories sell.
Dec 14, 2012 -
Create an organization that can manage your marketing efforts with true accountability and react to changes in real time as needed.
Nov 30, 2012 -
Let's make a resolution to make 2013 the year marketers regain trust from their CEOs and become obsessed with business performance.
Nov 16, 2012 -
How are we supposed to get consumers to like us, share our values, and feel validated by doing business with us if we don't connect with them on a human...
Oct 19, 2012 -
Reorganize your organization to be adept at prioritizing and executing on changes in the marketplace in nearly real time.
Oct 5, 2012 -
First you must master these six principles.
Sep 21, 2012 -
Four interviews with retailers at Shop.org's Annual Summit.
Sep 7, 2012 -
Personas will allow you to evaluate your content and identify the gaps in your content strategy to meet your potential customer's needs.
Aug 24, 2012 -
How to overcome these challenges and move forward with your CTO.
Aug 10, 2012 -
Marketers must understand the sorts of objections a CTO will make to marketing technologies, and how to address these concerns.
Jul 27, 2012 -
A look at the tools that allow Amazon to be so agile in today's online marketing environment.
Jul 13, 2012 -
Where there is friction there is opportunity for optimization or brand disruption.
Jun 29, 2012 -
A look at how predictive analytics, data-driven automation, and adaptive learning tools work to optimize marketing programs.
Jun 15, 2012 -
The four types of tools that are available for you to leverage big data today.