Bryan Eisenberg

Bryan Eisenberg

Managing Partner

Eisenberg Holdings, LLC

Bryan Eisenberg is coauthor of the Wall Street Journal, Amazon, BusinessWeek, and New York Times bestselling books "Call to Action," "Waiting For Your Cat to Bark?," and "Always Be Testing." Bryan is a professional marketing speaker and has keynoted conferences globally such as SES, Shop.org, Direct Marketing Association, MarketingSherpa, Econsultancy, Webcom, SEM Konferansen Norway, the Canadian Marketing Association, and others. In 2010, Bryan was named a winner of the Direct Marketing Educational Foundation's Rising Stars Awards, which recognizes the most talented professionals 40 years of age or younger in the field of direct/interactive marketing. He is also cofounder and chairman emeritus of the Web Analytics Association. Bryan serves as an advisory board member of SES Conference & Expo, the eMetrics Marketing Optimization Summit, and several venture capital backed companies. He works with his coauthor and brother Jeffrey Eisenberg. You can find them at BryanEisenberg.com.

Profile

RECENT ARTICLES BY BRYAN EISENBERG

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#CZLNY: Amazon’s Performance Secrets

Apr 3, 2014 - For years we have paid careful attention to Amazon's successes. This column shares a few secrets about what makes the company so incredibly successful... Comments

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SXSW, Not All That Keeps CMOs Up at Night

Mar 7, 2014 - Data breach, identity protection, customer security - these are terms that never concerned marketers much. But as we head into SXSW this year, marketers... Comments

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Super Bowl 2014 Advertisers: Did They Win the Search Game?

Feb 7, 2014 - A look at which brands managed to capture search and meet the expectations of potential customers arriving at their landing pages, and which ones did... Comments

Mobile Devices

Why Everything You Thought About Mobile Might Be Wrong

Jan 10, 2014 - When was the last time you and your executives watched users try to find things on your mobile experience? Comments

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Complex Sales and the Persona Creation Process

Dec 27, 2013 - These are the four factors that will determine the intricacy of your digital ecosystem's persuasive process and that define a complex sale. Comments

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Social Logins: Maximizing Conversions & Engagement

Dec 13, 2013 - Bryan Eisenberg shares tips to help marketers improve their blog conversions, whether for leads, customers, subscribers, engagement or other goals. Comments

Social Media Manager

Are Social Media Metrics Lying About Your Brand and Customer Interactions?

Nov 15, 2013 - Great metrics often disguise mediocre performance. That’s what happens when metrics are focused inwardly on company performance instead of customer... Comments

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Please Don't Stereotype Your Personas

Nov 1, 2013 - Too often, personas are written as flat narratives, with no emotional hooks for our team members to understand them. Columnist Bryan Eisenberg explains... Comments

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5 Common IT Objections to Marketing Projects

Oct 18, 2013 - How to overcome challenges in dealing with IT and move forward with your CTO. Comments

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Personas: The Magic Behind the Mirror

Oct 4, 2013 - Personas are complex creatures, like your customers. Learn to create personas that are truly effective in helping you develop your content marketing... Comments

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90% of Content Marketers Suffer From 'The Curse' & How to Remedy It

Sep 20, 2013 - The 'curse of knowledge' hinders the ability to communicate. Bryan Eisenberg teaches content marketers how to remedy the curse and take advantage of... Comments

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Michelle Smith and Persuading Your Potential Customers

Sep 6, 2013 - We must allow for multiple personas to reach many of the same pages or marketing entities, but must separately address their needs. Comments

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Complexograms: An Illustration of Your Content Marketing Needs

Aug 23, 2013 - The humble complexogram helps you identify those aspects of your sales topology that potentially bog down your customers, so you can smooth the path... Comments

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What People Do on Your Site and Why

Jul 26, 2013 - Are there particular elements that decide certain behaviors on a website? Comments

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Google's Search Magic Revealed

Jul 12, 2013 - In the near future, companies that will get great rankings won't think of their websites and digital content as the center of the universe; they will... Comments

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The Shake Weight Challenge of Social Media

Jun 28, 2013 - Many social media efforts are like trying to get healthy with the shake weight: lots of motion, very few results. Comments

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The Smarter Data Manifesto

Jun 14, 2013 - You need to look beyond the ways data used to be collected to how technology can help you use your data far more effectively, because you have important... Comments

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My Kingdom for a Smoothly Run Conference

May 31, 2013 - From social media tools, event organizers can work with a level of business intelligence that hasn't been possible before. Comments

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Choose Not to Confuse

May 17, 2013 - Making conscious choices improves your ability to build and communicate value. When these choices are made unconsciously you confuse both employees... Comments

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A 7-Point Spring Cleaning Checklist

May 3, 2013 - Tidy up your website and marketing efforts with these tips. Comments

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Jeff Bezos' Secrets to High Conversion Rates

Apr 19, 2013 - For you to achieve your goals, visitors must first achieve theirs. Comments

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