RECENT ARTICLES BY BRYAN EISENBERG

creative-breifs

Show Us Your Briefs

Aug 22, 2014 - High-quality creative execution is rarely the direct result of a creative brief. But that can be changed! We want to see your briefs so we can help... Comments

Tested

A 217% Lift Every Content Marketer Should Be Getting, But Will You?

Jul 25, 2014 - Taking the time to test different headline options could give you a huge boost in the amount of traffic your content marketing can generate - it's worth... Comments

amazon logo

How to Manage a Legendary Brand

Jun 27, 2014 - Using Amazon as an example, it's clear that a narrative-based approach can help a business see improved results in execution, communication, and testing... Comments

maytag

The Lonely Brand Story Meets Social Media

May 30, 2014 - Brands must make sure their stories are being told properly across all channels and that they can measure alignment and congruence across the channels... Comments

mobileads

How to Design High-Converting Mobile Landing Pages

May 2, 2014 - This column comes in video form, with a visual explanation of how to design high-converting landing pages for mobile. Comments

amazon1

#CZLNY: Amazon’s Performance Secrets

Apr 3, 2014 - For years we have paid careful attention to Amazon's successes. This column shares a few secrets about what makes the company so incredibly successful... Comments

Malware cyber criminal

SXSW, Not All That Keeps CMOs Up at Night

Mar 7, 2014 - Data breach, identity protection, customer security - these are terms that never concerned marketers much. But as we head into SXSW this year, marketers... Comments

football-shutterstock-157525877

Super Bowl 2014 Advertisers: Did They Win the Search Game?

Feb 7, 2014 - A look at which brands managed to capture search and meet the expectations of potential customers arriving at their landing pages, and which ones did... Comments

Mobile Devices

Why Everything You Thought About Mobile Might Be Wrong

Jan 10, 2014 - When was the last time you and your executives watched users try to find things on your mobile experience? Comments

interpersonal-sign

Complex Sales and the Persona Creation Process

Dec 27, 2013 - These are the four factors that will determine the intricacy of your digital ecosystem's persuasive process and that define a complex sale. Comments

rsz-bryanedec5

Social Logins: Maximizing Conversions & Engagement

Dec 13, 2013 - Bryan Eisenberg shares tips to help marketers improve their blog conversions, whether for leads, customers, subscribers, engagement or other goals. Comments

Social Media Manager

Are Social Media Metrics Lying About Your Brand and Customer Interactions?

Nov 15, 2013 - Great metrics often disguise mediocre performance. That’s what happens when metrics are focused inwardly on company performance instead of customer... Comments

shutterstock-95842987

Please Don't Stereotype Your Personas

Nov 1, 2013 - Too often, personas are written as flat narratives, with no emotional hooks for our team members to understand them. Columnist Bryan Eisenberg explains... Comments

iridis4-university-of-southampton-ibm-supercomputer close up

5 Common IT Objections to Marketing Projects

Oct 18, 2013 - How to overcome challenges in dealing with IT and move forward with your CTO. Comments

persona-attributes2

Personas: The Magic Behind the Mirror

Oct 4, 2013 - Personas are complex creatures, like your customers. Learn to create personas that are truly effective in helping you develop your content marketing... Comments

091813-eisenberg-bottle

90% of Content Marketers Suffer From 'The Curse' & How to Remedy It

Sep 20, 2013 - The 'curse of knowledge' hinders the ability to communicate. Bryan Eisenberg teaches content marketers how to remedy the curse and take advantage of... Comments

target-your-customers

Michelle Smith and Persuading Your Potential Customers

Sep 6, 2013 - We must allow for multiple personas to reach many of the same pages or marketing entities, but must separately address their needs. Comments

complexogran

Complexograms: An Illustration of Your Content Marketing Needs

Aug 23, 2013 - The humble complexogram helps you identify those aspects of your sales topology that potentially bog down your customers, so you can smooth the path... Comments

census-bureau-behavior

What People Do on Your Site and Why

Jul 26, 2013 - Are there particular elements that decide certain behaviors on a website? Comments

largenewgooglelogofinalflat-a

Google's Search Magic Revealed

Jul 12, 2013 - In the near future, companies that will get great rankings won't think of their websites and digital content as the center of the universe; they will... Comments

shake-weight

The Shake Weight Challenge of Social Media

Jun 28, 2013 - Many social media efforts are like trying to get healthy with the shake weight: lots of motion, very few results. Comments

Get the ClickZ Analytics newsletter delivered to you. Subscribe today!

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Marketing Technology Analyst
      Marketing Technology Analyst (Alfred Music) - Van NuysMarketing Technology Analyst DEFINITION Under the general/direct supervision of the head of...
    • Chinese Speaking Copywriter
      Chinese Speaking Copywriter (Agora Financial) - BaltimoreDo you speak Chinese? Are you interested in economics and finance or want to learn more...
    • Video/Digital Media Designer
      Video/Digital Media Designer (Confidential) - Delray BeachFull service corporate video production studio looking to hire a creative, and highly...