A Simply Perfect Campaign Launch

A Simply Perfect Campaign Launch

17y Pete Lerma

A Simply Perfect Campaign Launch

A few considerations when planning the online component of a cross-media campaign. Read More...

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Participating in the Conversation

Participating in the Conversation

17y Pete Lerma

Participating in the Conversation

A marketer's guide to promoting your company to content creators. Read More...

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Managing The Growth

Managing The Growth

17y Pete Lerma

Managing The Growth

Good times bring serious issues to agencies. Read More

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Collective Thoughts on 2007

Collective Thoughts on 2007

17y Pete Lerma

Collective Thoughts on 2007

We're looking at a year of huge expansion in video, mobile, and user-generated content. Read More...

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Taking Interactive Marketers' Pulse

Taking Interactive Marketers' Pulse

17y Pete Lerma

Taking Interactive Marketers' Pulse

What's making online marketers happy, and what's keeping them up at night. Read More...

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Listen Up: Podcasts You Should Pay Attention To

Listen Up: Podcasts You Should Pay Attention To

17y Pete Lerma

Listen Up: Podcasts You Should Pay Attention To

Eight podcasts to help you keep up with the advertising industry Read More...

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Hola, Mi Amigo

Hola, Mi Amigo

17y Pete Lerma

Hola, Mi Amigo

Hispanics are going online in staggering numbers. Do you know how to reach them? Read More...

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Do Your Homework on YouTube and MySpace

Do Your Homework on YouTube and MySpace

17y Pete Lerma

Do Your Homework on YouTube and MySpace

A few words of caution. Read More

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Looking Beyond YouTube

Looking Beyond YouTube

17y Pete Lerma

Looking Beyond YouTube

YouTube may be hot, but there are plenty of other options out there. If video planning is on your radar, check out the competition. Read More...

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American Express' Media Meshing

American Express' Media Meshing

18y Pete Lerma

American Express' Media Meshing

Driving viewers from TV to the Web, and back again. Read More...

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A Rallying Cry For Ad-Supported Video

A Rallying Cry For Ad-Supported Video

18y Pete Lerma

A Rallying Cry For Ad-Supported Video

Film and TV companies have made the jump to online video distribution. Now let's take it a step further. Read More...

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How You, Too, Can Use YouTube

How You, Too, Can Use YouTube

18y Pete Lerma

How You, Too, Can Use YouTube

The YouTube audience is huge and highly engaged. You owe it to your brand to consider how to leverage it. Read More...

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Mobile Couponing on the Verge

Mobile Couponing on the Verge

18y Pete Lerma

Mobile Couponing on the Verge

We really mean it this time. Read More

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A Simply Perfect Campaign Launch

A Simply Perfect Campaign Launch

18y Pete Lerma

A Simply Perfect Campaign Launch

A few considerations when planning the online component of a cross-media campaign. Read More...

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Is MySpace an Advertiser Space?

Is MySpace an Advertiser Space?

18y Pete Lerma

Is MySpace an Advertiser Space?

The opportunities, and pitfalls, of advertising on the fast-growing social network. Read More...

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The Long and Winding Road to the Cash Register

The Long and Winding Road to the Cash Register

18y Pete Lerma

The Long and Winding Road to the Cash Register

How people conduct retail research, then purchase online and off-. Read More...

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Validating Media Meshing

Validating Media Meshing

18y Pete Lerma

Validating Media Meshing

Concurrent exposure is the subject of a new OPA study. What do results mean for online marketers? Read More...

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Participating in the Conversation

Participating in the Conversation

18y Pete Lerma

Participating in the Conversation

A marketer's guide to promoting your company to content creators. Read More...

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No Formulas for Podcast Sponsorships

No Formulas for Podcast Sponsorships

18y Pete Lerma

No Formulas for Podcast Sponsorships

When Travelocity decided to redirect some of its online ad dollars to get in on the "next big thing" in online advertising, they found few guidelines ...

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Video-Streaming in an Innertube

Video-Streaming in an Innertube

18y Pete Lerma

Video-Streaming in an Innertube

Advertisers gain another broadband channel to advertise on, with CBS's Innertube. Read More...

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The Case for View-Based Conversions

The Case for View-Based Conversions

18y Pete Lerma

The Case for View-Based Conversions

You're not using view-based conversions to evaluate your online media campaigns? Why? Five steps to determine how well they help a campaign. Read More...

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Go On... Commit to the Revolution

Go On... Commit to the Revolution

18y Pete Lerma

Go On... Commit to the Revolution

Where Disney's radical content move breaks ground -- and where it falls short. Read More...

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Making the Switch

Making the Switch

18y Pete Lerma

Making the Switch

A traditional media veteran reflects on his first four months as an interactive media director. Read More...

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March Madness, Again on Demand

March Madness, Again on Demand

18y Pete Lerma

March Madness, Again on Demand

CBS develops a more appealing, sophisticated on-demand strategy. Read More...

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The Pork World Tour

The Pork World Tour

18y Pete Lerma

The Pork World Tour

Some unexpected media placements for The Other White Meat. Read More

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Listen Up: Podcasts You Should Pay Attention To

Listen Up: Podcasts You Should Pay Attention To

18y Pete Lerma

Listen Up: Podcasts You Should Pay Attention To

Eight podcasts to help you keep up with the advertising industry. Read More...

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How Can You Not Be Excited About Interactive?

How Can You Not Be Excited About Interactive?

18y Pete Lerma

How Can You Not Be Excited About Interactive?

2006 is poised be a watershed year for interactive marketing. Read More...

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