Pete Lerma

Pete Lerma

Pete Lerma began his advertising career in the traditional side of the business, where he spent six years managing accounts for clients such as Coca-Cola and Subway. He then realized interactive marketing was where it's at and, in 1998, joined Click Here, The Richards Group's interactive marketing division. During his tenure at Click Here, he's forged relationships with major online publishers, networks and technology companies, and these relationships contribute to his perspective on the interactive marketing industry. As Click Here's principal, Pete oversees accounts for high profile brands including Atlantis, Hyundai, Travelocity, and Zales. His group has won numerous awards for their strategic and creative work, including recognition from the IAB, Ad:Tech, The One Club, Graphis, and Communication Arts. Pete serves on the board of directors for the Dallas/Fort Worth Interactive Marketing Association and also contributes to the marketing blog ChaosScenario.

RECENT ARTICLES BY PETE LERMA

A Simply Perfect Campaign Launch

Feb 6, 2007 - A few considerations when planning the online component of a cross-media campaign. Comments

Participating in the Conversation

Jan 23, 2007 - A marketer's guide to promoting your company to content creators. Comments

Managing The Growth

Jan 9, 2007 - Good times bring serious issues to agencies. Comments

Collective Thoughts on 2007

Dec 26, 2006 - We're looking at a year of huge expansion in video, mobile, and user-generated content. Comments

Taking Interactive Marketers' Pulse

Dec 12, 2006 - What's making online marketers happy, and what's keeping them up at night. Comments

Listen Up: Podcasts You Should Pay Attention To

Nov 28, 2006 - Eight podcasts to help you keep up with the advertising industry Comments

Hola, Mi Amigo

Nov 14, 2006 - Hispanics are going online in staggering numbers. Do you know how to reach them? Comments

Do Your Homework on YouTube and MySpace

Oct 31, 2006 - A few words of caution. Comments

Looking Beyond YouTube

Oct 17, 2006 - YouTube may be hot, but there are plenty of other options out there. If video planning is on your radar, check out the competition. Comments

American Express' Media Meshing

Oct 3, 2006 - Driving viewers from TV to the Web, and back again. Comments

A Rallying Cry For Ad-Supported Video

Sep 19, 2006 - Film and TV companies have made the jump to online video distribution. Now let's take it a step further. Comments

How You, Too, Can Use YouTube

Sep 5, 2006 - The YouTube audience is huge and highly engaged. You owe it to your brand to consider how to leverage it. Comments

Mobile Couponing on the Verge

Aug 22, 2006 - We really mean it this time. Comments

A Simply Perfect Campaign Launch

Aug 8, 2006 - A few considerations when planning the online component of a cross-media campaign. Comments

Is MySpace an Advertiser Space?

Jul 25, 2006 - The opportunities, and pitfalls, of advertising on the fast-growing social network. Comments

The Long and Winding Road to the Cash Register

Jul 11, 2006 - How people conduct retail research, then purchase online and off-. Comments

Validating Media Meshing

Jun 27, 2006 - Concurrent exposure is the subject of a new OPA study. What do results mean for online marketers? Comments

Participating in the Conversation

Jun 13, 2006 - A marketer's guide to promoting your company to content creators. Comments

No Formulas for Podcast Sponsorships

May 30, 2006 - When Travelocity decided to redirect some of its online ad dollars to get in on the "next big thing" in online advertising, they found few guidelines... Comments

Video-Streaming in an Innertube

May 16, 2006 - Advertisers gain another broadband channel to advertise on, with CBS's Innertube. Comments

The Case for View-Based Conversions

May 2, 2006 - You're not using view-based conversions to evaluate your online media campaigns? Why? Five steps to determine how well they help a campaign. Comments

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