MSN's Answer to Search (and Maybe a Few Other Things)

MSN's Answer to Search (and Maybe a Few Other Things)

18y Pete Lerma

MSN's Answer to Search (and Maybe a Few Other Thin...

Will MSN Search's ability to connect marketers and consumers in a platform-agnostic way put the new engine on top? Read More...

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Cookie Deletion: More Good News

Media Cookie Deletion: More Good News

18y Pete Lerma

Cookie Deletion: More Good News

JupiterResearch has released a new study on cookie deletion. Pete talks with JupiterResearch analyst Eric Peterson about what this means for marketers...

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The Great Media Debate

The Great Media Debate

18y Pete Lerma

The Great Media Debate

Is online media buying still an area of specialization, or are those days finally over? Read More...

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Step Up Your Online Planning

Step Up Your Online Planning

18y Pete Lerma

Step Up Your Online Planning

Have your online campaigns gotten a little stale? Five ideas to perk up campaign performance. Read More...

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Coming to Grips With Google Analytics

Coming to Grips With Google Analytics

18y Pete Lerma

Coming to Grips With Google Analytics

It's Google and it's free. But is Google Analytics the right choice for your business? Read More...

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Blog Advertising

Blog Advertising

18y Pete Lerma

Blog Advertising

Blog advertising is growing up. And blowing up. Read More

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The Case for View-Based Conversions

The Case for View-Based Conversions

18y Pete Lerma

The Case for View-Based Conversions

You're not using view-based conversions to evaluate your online media campaigns? Why? Five steps to determine how well they help a campaign. Read More...

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Consumers Seize Control, Part 3: "'Lost' Casts"

Consumers Seize Control, Part 3: "'Lost' Casts"

18y Pete Lerma

Consumers Seize Control, Part 3: "'Lost' Casts"

Podcasts plus "Lost" fanaticism equals opportunities. Simple ways to take advantage of podcasting. Read More...

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Interactive and the Brand Experience Cycle

Interactive and the Brand Experience Cycle

19y Pete Lerma

Interactive and the Brand Experience Cycle

Funnel, schmunnel. The cycle -- that's the new funnel. Read More...

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When Should Online Come Before TV?

When Should Online Come Before TV?

19y Pete Lerma

When Should Online Come Before TV?

Five questions to help you determine when the Internet should be primary. Read More...

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Consumers Seize Control, Part 2: The Reward

Consumers Seize Control, Part 2: The Reward

19y Pete Lerma

Consumers Seize Control, Part 2: The Reward

An open call for ad content. Read More

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Consumers Seize Control, Part 1: The Proposition

Consumers Seize Control, Part 1: The Proposition

19y Pete Lerma

Consumers Seize Control, Part 1: The Proposition

Five questions to help prepare for a consumer-centric ad campaign. Read More...

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Interactive Creative: The Battle Rages On

Interactive Creative: The Battle Rages On

19y Pete Lerma

Interactive Creative: The Battle Rages On

Creative, media, and account people alike are tasked with raising the interactive creative bar. Read More...

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Step Up Your Online Planning

Step Up Your Online Planning

19y Pete Lerma

Step Up Your Online Planning

Have your online campaigns gotten a little stale? Five ideas to perk up campaign performance. Read More...

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Increase Performance With Multivariate Testing

Increase Performance With Multivariate Testing

19y Pete Lerma

Increase Performance With Multivariate Testing

We have sophisticated tracking and optimization systems for online campaigns. Yet do we look beyond what happens at the advertising level? Read More...

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Media Meshing: An Evolution in Media Consumption

Media Meshing: An Evolution in Media Consumption

19y Pete Lerma

Media Meshing: An Evolution in Media Consumption

How can you take advantage of the next step in media consumption? Read More...

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Campaign Brand Optimization

Campaign Brand Optimization

19y Pete Lerma

Campaign Brand Optimization

Tracking brand metrics against audience segments across a number of variables. Read More...

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Outlook: Enthusiasm, Optimism, and Confidence

Outlook: Enthusiasm, Optimism, and Confidence

19y Pete Lerma

Outlook: Enthusiasm, Optimism, and Confidence

Interactive media's glorious resurgence. Read More...

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Cookie Deletion: The Good News

Cookie Deletion: The Good News

19y Pete Lerma

Cookie Deletion: The Good News

If people are deleting cookies, are our campaigns actually performing better than we thought? Read More...

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The Mobile Marketing Manifesto

The Mobile Marketing Manifesto

19y Pete Lerma

The Mobile Marketing Manifesto

Think America isn't ready for mobile marketing? Think again. Read More...

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Interactive Marketing Associations: Get Involved!

Interactive Marketing Associations: Get Involved!

19y Pete Lerma

Interactive Marketing Associations: Get Involved!

A half-dozen best practices for starting -- or improving -- a local interactive marketing association. Read More...

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Viral Marketing and Media: Mutually Exclusive?

Viral Marketing and Media: Mutually Exclusive?

19y Pete Lerma

Viral Marketing and Media: Mutually Exclusive?

Forward-to-a-friend is where viral media ideas should begin, not end. Read More...

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Blackfoot: Reporting Ease

Blackfoot: Reporting Ease

19y Pete Lerma

Blackfoot: Reporting Ease

Reporting and modeling for online campaigns can be time intensive and challenging. Blackfoot helps make the job easier. Read More...

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Spyware, Adware... What to Do?

Spyware, Adware... What to Do?

19y Pete Lerma

Spyware, Adware... What to Do?

Specifically, what can agencies and advertisers do? Here's a four-point checklist, for starters. Read More...

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CareerBuilder.com, That's What!

CareerBuilder.com, That's What!

19y Pete Lerma

CareerBuilder.com, That's What!

First in an occasional series examining exemplary online media campaigns. Read More...

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Ad Blocking Revisited

Ad Blocking Revisited

19y Pete Lerma

Ad Blocking Revisited

Ad blocking is proliferating. How should we adapt to a changing environment? Read More...

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True Convergence Is on the Horizon

True Convergence Is on the Horizon

19y Pete Lerma

True Convergence Is on the Horizon

Conversion will happen sooner than you think. How will it change media consumption habits? And what does it mean to media planners and buyers? Read Mo...

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