ClickZ News Staff

ClickZ News Staff

Articles written by ClickZ's news staff.

Profile

RECENT ARTICLES BY CLICKZ NEWS STAFF

asia-globe- roll-out

Venturing into a New Market? Ask These Questions Before Analyzing Your Data

Jul 2, 2015 - Modern marketers embrace analytics as critical to their business operations - that's a given. Comments

video-angela-zener-radius

VIDEO: The Science Behind the CMO: Actionable Analytics = More $$$

Jul 1, 2015 - CMOs must consider how technologies powered by data science will enable them to become owners of customer insight and revenue accountability. Comments

analytics-framework

CMOs: Read This Before Choosing Your Predictive Marketing Solution

Jun 30, 2015 - Data is the heart of market exploration today. Now more than ever before, CMOs have access to petabytes of customer information and dozens of analytics... Comments

women-in-tech3

How Can Competitive Intelligence Help Small Businesses?

Jun 30, 2015 - Competitive intelligence is a hot topic, but how are small businesses using this data to grow? Comments

tinder-image

VIDEO: Tinder CEO Reveals The Mystery Behind Swipe Right at Cannes

Jun 26, 2015 - In the video interview, Sean Rad, founder and president of Tinder, explained the marketing strategy, as well as the math and science behind the swipe... Comments

personalization

Personalized Marketing: How to Take a Customer-Centric Approach

Mar 18, 2015 - Customers these days expect personalization from brands, so how can you create an effective customer-centric marketing strategy? Comments

rising-revenue-arrow-data

4 Trends in Demand Generation for 2015

Jan 29, 2015 - In the coming year, marketing will continue to evolve, while data will be more important than ever. Comments

data-numbers-analysis-man

VIDEO: Data Has Transformed Marketing Into Era of Engagement, Says Marketo

Jan 28, 2015 - ClickZ speaks with Marketo's senior director of marketing, Anastasia Pavlova. Comments

competitive-intelligence

Steal This: How Competitive Intelligence Can Help You Win More Customers

Jan 28, 2015 - These five key competitive intelligence metrics can help your business stay ahead of the curve. Comments

healthy-diet

A Good Content Strategy Is Like a Healthy Diet

Jan 27, 2015 - Choose from each of the "food groups" for a balanced content strategy. Calories, for example, are similar to content data: quantifiable information... Comments

shutterstock-152196302

Why Mobile Web Still Matters in 2015

Jan 7, 2015 - With significant Web traffic coming from mobile devices, companies can't afford to ignore the mobile Web, according to SimilarWeb. Comments

christmas-xmas

Happy Holidays From the ClickZ Team!

Dec 25, 2014 - Happy holidays from all of us here at ClickZ! Comments

shutterstock-157139333

5 SEO Strategies That Will Still Work in 2015

Dec 9, 2014 - SEO is not dead, but you will have to do things differently in the coming year. Comments

thanksgiving-feast

Happy Thanksgiving From the ClickZ Team

Nov 27, 2014 - Happy Thanksgiving from all of us here at ClickZ! Comments

A view of the Golden Gate Bridge in San Francisco

7 Sessions You Don’t Want to Miss at ClickZ Live San Francisco

Jul 28, 2014 - This year's ClickZ Live includes exciting and informative sessions on a range of topics, from data-driven marketing and display advertising to social... Comments

San Francisco's Golden Gate Bridge from below

Vine Your Way to ClickZ Live San Francisco

Jul 7, 2014 - ClickZ wants to bring out your inner child, by launching a Vine competition that encourages you to show off your favorite action figure. The winner... Comments

linda-descano-citi

VIDEO: Content Is a Marketing Currency for Citibank

Mar 7, 2014 - ClickZ spoke to Linda Descano, managing director and head of content and social at Citi, to explore the paradigm shift of financial institutions away... Comments

denise-karkos-tdameritrade

Spotlight on TD Ameritrade's CMO: Building a New Brand Identity in the Digital Age

Mar 3, 2014 - ClickZ spoke to Denise Karkos, chief marketing officer of TD Ameritrade, to understand how the financial institution is adapting to the digital and... Comments

Paper figures representing social networking

Harnessing the $9+ Billion Social and Mobile Ad Potential

Apr 4, 2013 - The year 2013 heralds a new world: a world where brands and agencies turn to social rich media advertising as a core way for connecting with the increasingly... Comments

shutterstock-119468578

Happy Holidays From Incisive Media

Dec 24, 2012 - On behalf of the entire team at ClickZ and Incisive Media, we wanted to wish all of our readers Happy Holidays and a wonderful New Year's. Comments

wayne-gattinella-webmd

Former WebMD CEO Gattinella to Head DoubleVerify

Sep 25, 2012 - Executive roundup includes more hires from Operative, Mobile Posse, MoPub and Videology. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

US Consumer Device Preference Report

US Consumer Device Preference Report
Traditionally desktops have shown to convert better than mobile devices however, 2015 might be a tipping point for mobile conversions! Download this report to find why mobile users are more important then ever.

E-Commerce Customer Lifecycle

E-Commerce Customer Lifecycle
Have you ever wondered what factors influence online spending or why shoppers abandon their cart? This data-rich infogram offers actionable insight into creating a more seamless online shopping experience across the multiple devices consumers are using.

WEBINARS

Jobs

  • Sr. Marketing Specialist, PPC
    Sr. Marketing Specialist, PPC (Charter Communications) - StamfordSr. Marketing Specialist, PPC– Digital Marketing Charter Communications...