ClickZ News Staff

ClickZ News Staff

Articles written by ClickZ's news staff.

Profile

RECENT ARTICLES BY CLICKZ NEWS STAFF

personalization

Personalized Marketing: How to Take a Customer-Centric Approach

Mar 18, 2015 - Customers these days expect personalization from brands, so how can you create an effective customer-centric marketing strategy? Comments

rising-revenue-arrow-data

4 Trends in Demand Generation for 2015

Jan 29, 2015 - In the coming year, marketing will continue to evolve, while data will be more important than ever. Comments

data-numbers-analysis-man

VIDEO: Data Has Transformed Marketing Into Era of Engagement, Says Marketo

Jan 28, 2015 - ClickZ speaks with Marketo's senior director of marketing, Anastasia Pavlova. Comments

competitive-intelligence

Steal This: How Competitive Intelligence Can Help You Win More Customers

Jan 28, 2015 - These five key competitive intelligence metrics can help your business stay ahead of the curve. Comments

healthy-diet

A Good Content Strategy Is Like a Healthy Diet

Jan 27, 2015 - Choose from each of the "food groups" for a balanced content strategy. Calories, for example, are similar to content data: quantifiable information... Comments

shutterstock-152196302

Why Mobile Web Still Matters in 2015

Jan 7, 2015 - With significant Web traffic coming from mobile devices, companies can't afford to ignore the mobile Web, according to SimilarWeb. Comments

christmas-xmas

Happy Holidays From the ClickZ Team!

Dec 25, 2014 - Happy holidays from all of us here at ClickZ! Comments

shutterstock-157139333

5 SEO Strategies That Will Still Work in 2015

Dec 9, 2014 - SEO is not dead, but you will have to do things differently in the coming year. Comments

A view of the Golden Gate Bridge in San Francisco

7 Sessions You Don’t Want to Miss at ClickZ Live San Francisco

Jul 28, 2014 - This year's ClickZ Live includes exciting and informative sessions on a range of topics, from data-driven marketing and display advertising to social... Comments

San Francisco's Golden Gate Bridge from below

Vine Your Way to ClickZ Live San Francisco

Jul 7, 2014 - ClickZ wants to bring out your inner child, by launching a Vine competition that encourages you to show off your favorite action figure. The winner... Comments

linda-descano-citi

VIDEO: Content Is a Marketing Currency for Citibank

Mar 7, 2014 - ClickZ spoke to Linda Descano, managing director and head of content and social at Citi, to explore the paradigm shift of financial institutions away... Comments

denise-karkos-tdameritrade

Spotlight on TD Ameritrade's CMO: Building a New Brand Identity in the Digital Age

Mar 3, 2014 - ClickZ spoke to Denise Karkos, chief marketing officer of TD Ameritrade, to understand how the financial institution is adapting to the digital and... Comments

Paper figures representing social networking

Harnessing the $9+ Billion Social and Mobile Ad Potential

Apr 4, 2013 - The year 2013 heralds a new world: a world where brands and agencies turn to social rich media advertising as a core way for connecting with the increasingly... Comments

shutterstock-119468578

Happy Holidays From Incisive Media

Dec 24, 2012 - On behalf of the entire team at ClickZ and Incisive Media, we wanted to wish all of our readers Happy Holidays and a wonderful New Year's. Comments

wayne-gattinella-webmd

Former WebMD CEO Gattinella to Head DoubleVerify

Sep 25, 2012 - Executive roundup includes more hires from Operative, Mobile Posse, MoPub and Videology. Comments

Agency Creative Ferguson Joins Tribal DDB

Sep 13, 2012 - A roundup of news from Tribal DDB, MEC, AppNexus and Gannett. Comments

mortgreenberg-nokia-katz

Digital Ad Sales Vet Greenberg Joins Katz 360

Sep 5, 2012 - More exec additions for AudienceScience, SapientNitro and DDB Chicago. Comments

ClickZ Connected Marketing Awards 2012

Marriott Scores Top ClickZ Connected Marketing Award

Aug 15, 2012 - ClickZ has announced the winners of our Connected Marketing Awards recognizing brands and organizations that have embraced creativity and interactivity... Comments

facebook-casebook-forweb

Facebook Casebook: A Free Facebook Case Study Resource

Jul 30, 2012 - ClickZ's Facebook Casebook is a free collection of Facebook campaign case studies from large and small brands like Nutella, Taco Bell, Orabrush, and... Comments

obama-baracksbday7

Obama for America 2012 Ad Gallery

Jul 26, 2012 - A collection of online display ads from the Obama 2012 reelection campaign. Comments

ad-gallery-6-romney

Mitt Romney 2012 Ad Gallery

Jul 26, 2012 - A collection of online display ads from the Romney 2012 election campaign. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

UPCOMING TRAINING

Featured White Papers

A Buyer's Guide to Affiliate Management Software

A Buyer's Guide to Affiliate Management Software
Manage your performance marketing with the right solution. Choose a platform that will mutually empower advertisers and media partners!

Google My Business Listings Demystified

Google My Business Listings Demystified
To help brands control how they appear online, Google has developed a new offering: Google My Business Locations. This whitepaper helps marketers understand how to use this powerful new tool.

Resources

Jobs

    • Website Optimizer - SEO, CRO, Analytics
      Website Optimizer - SEO, CRO, Analytics (Marcel Digital) - ChicagoMarcel Digital, an award winning interactive marketing agency established in 2003...
    • Director of Marketing
      Director of Marketing (Patron Technology) - New YorkDirector of Marketing We are seeking a Director of Marketing to manage and build our marketing...
    • Senior Interactive Producer
      Senior Interactive Producer (Ready Set Rocket) - New YorkWhat You'll Do As a member of our team, the Senior Producer reports directly to our...