Kirill Popov and Loren McDonald

Kirill Popov and Loren McDonald

As director of ISP relations and delivery, Kirill Popov creates and enforces strict usage and anti-spam policies, maintains ISP and community relations, and oversees all abuse and policy investigations and inquiries for EmailLabs clients. Kirill works with clients on best practices, content, design, and list hygiene to minimize potential delivery issues. He's a registered member of the SpamCon foundation and representsEmailLabs on AIM's Council for Responsible E-Mail.

Loren McDonald is vice president of marketing at e-mail marketing automation company EmailLabs, overseeing corporate marketing activities and client consulting services. He has 20 years experience in marketing, consulting and strategic planning. Earlier, Loren was founder and president of Intevation, an e-marketing services firm specializing in e-mail and SEM. He's held executive marketing positions at companies including USWeb/CKS (marchFIRST), NetStruxr, and Arthur Andersen.

RECENT ARTICLES BY KIRILL POPOV AND LOREN MCDONALD

If E-Mail Clients Mangle Your HTML... Fix It!

Jul 5, 2006 - Ten HTML tips for e-mail. Ignore them at your peril. Comments

Calculating the Cost of Increased E-Mail Frequency, Part 2

Jun 21, 2006 - Is more better? A basic formula for frequency calculations, the impact on deliverability, and alternatives to simply sending to your entire list more... Comments

Calculating the Cost of Increased E-Mail Frequency

Jun 7, 2006 - How overmailing an e-mail list can come with a significant negative financial and deliverability outcome. Comments

Calculating the Cost of Increased E-Mail Frequency

Jun 7, 2006 - How overmailing an e-mail list can come with a significant negative financial and deliverability outcome. Comments

Seven Steps to a Better Template

May 24, 2006 - An effective redesign can eliminate factors that hurt deliverability. Comments

Spam Complaints: ISPs Aren't the Enemy

May 10, 2006 - How to deal with a high complaint rate in a permission e-mail environment. Comments

The Tide Is Turning for Authentication

Apr 26, 2006 - If you haven’t authenticated your outbound marketing and transactional e-mails yet, what on earth are you waiting for? Comments

Deliverability:A Challenge for 8 of 10 Marketers

Apr 12, 2006 - What are marketers doing about deliverability? Our recent survey reveals their concerns. Comments

E-Mail Deliverability’s Future: Total Transparency

Mar 29, 2006 - E-mail’s come a long way since the bad old days. Comments

Mapping the E-Mail Deliverability Chain

Mar 15, 2006 - There are no fewer than 20 hurdles standing between the "send" button and your recipients’ inboxes. Comments

AOL Delivery: With and Without Goodmail

Mar 1, 2006 - Is 100 percent e-mail delivery a realistic goal (without signing up for the Enhanced Whitelist program)? Comments

Goodmail: Beyond the Uproar and Trash Talk

Feb 15, 2006 - Despite the hubbub, life goes on for most e-mail marketers. Here’s what the deal really means. Comments

Delivery Woes? Try This Five-Step Program

Feb 1, 2006 - Five steps to get you out of your deliverability funk. Comments

Transitions: A Guide to Switching E-Mail Technologies

Jan 18, 2006 - Changing e-mail vendors? Moving to a new e-mail technology? Here’s a list to keep your e-mail on track -- as well as your sanity. Comments

Permission: Standard or Best Practice?

Jan 4, 2006 - Why permission should be a standard e-mail practice. Your chance to add to the debate. Comments

Santa’s Naughty or Nice Deliverability Lists

Dec 21, 2005 - Will Santa fill your e-mail stocking with high response rates or a lump of coal? Comments

Tune Up Your E-Mail Program With SpamAssassin

Dec 7, 2005 - A step-by-step guide to seeing your e-mail the way this spam filter does. Comments

Understand SpamAssassin for Better Delivery Rates

Nov 23, 2005 - A peak into how SpamAssassin works, and how to test e-mail before you send. Comments

E-Mail Headers: Where the Action Is

Oct 26, 2005 - The most important part of an e-mail message may be something outside of the creative process: the e-mail header. How to decipher it. Comments

What Will That E-mail Audit Turn Up?

Sep 28, 2005 - Four common problems audits turn up -- and how to fix them. Comments

Can You Pass an E-Mail Reputation Audit?

Aug 31, 2005 - The auditors are coming! Take this mini-audit first, to see if you’re ready. Comments

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