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Brian Teasley

Brian Teasley

Brian Teasley is the leader of Teasley, a consultancy that helpsadvertisers, marketers and advertising agencies use data and analysis toimprove their marketing campaigns. Brian has over 14 years experience inengineering and marketing, and has worked for numerous Fortune 100companies. Brian also teaches a marketing course at New York University. Heholds a M.S. degree in Applied Statistics from Iowa State University and aBA in Mathematics and a BA in Mathematics and Statistics from St. OlafCollege.

RECENT ARTICLES BY BRIAN TEASLEY

What Are Your Best Customers Doing on Your Web Site?

Jul 12, 2005 - Knowing how customers behave on your Web site can improve sales, marketing, and even the site itself. Comments

Advancements to Help Analyze Your Data

Jun 28, 2005 - What's faster,better, more accurate, and less expensive in analytics technology. Comments

Using Predictive Models, Part 3

Jun 14, 2005 - A predictive modeling primer for marketers. Last of a three-part series. Comments

Using Predictive Models, Part 2

May 31, 2005 - A predictive modeling primer for marketers. Second of a three-part series. Comments

Using Predictive Models, Part 1

May 17, 2005 - A predictive modeling primer for marketers. Part one of a series. Comments

What's on Marketers' Minds?

May 3, 2005 - What do marketers need to know more about? What do they want to learn? Comments

Online Data-Gathering Tools

Apr 19, 2005 - Need to gather data? Check out these useful Internet tools. Comments

How to Monitor the Chatter

Apr 5, 2005 - Who's saying what about your products and services, your brand, and your competitors? A cool tool helps you find out. Comments

The First Thing to Do With Your Data

Mar 22, 2005 - How to use data to identify and understand your best -- and worst -- customers. Comments

Seven Ways to Improve Measurement in Your Data Use

Mar 8, 2005 - The steps to complete before you even think about investing in an analytics package. Comments

Text Mining: MI5's (and Your) Secret Weapon

Feb 22, 2005 - If your customers are talking to you, shouldn't you listen to what they're saying? Text mining can help. Comments

Advanced Testing for Marketers

Feb 8, 2005 - Applying advanced test design to marketing is nothing new. Marketers must study testing techniques and understand how they work. Comments

Google AdWords: The David Letterman Effect

Jan 25, 2005 - A talk-show segment and an off-the-cuff quip, and a Google AdWords campaign is launched within minutes to reap the (measurable) results. Comments

Does Your Privacy Policy Mean Anything?

Jan 11, 2005 - You assure customers their personal information is protected by a privacy policy. Is it? Comments

Involvement Data

Dec 28, 2004 - Easy interactivity means richer rewards for marketers. Comments

Trends to Leverage Now

Dec 14, 2004 - Digital trends you can leverage today (before competitors jump on them tomorrow). Comments

Resolve to Test in 2005

Nov 30, 2004 - Two holiday gifts to help you with that resolution. Comments

Identify and Get Rid of Your Worst Customers

Nov 16, 2004 - Some of your customers steal from you. Are you going to do anything about it? Comments

Data Sources, Part 2: B2B (and Free) Data

Nov 2, 2004 - Where to go for the names and the numbers. Comments

Data Sources, Part 1: Consumer Level

Oct 19, 2004 - Where to go for the names and the numbers. Comments

Sometimes, You Just Don't Need Customer Data

Oct 5, 2004 - Get the basics right before you conduct the customer survey. Comments

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