Heidi Cohen

Heidi Cohen

President

Riverside Marketing Strategies

Heidi Cohen is the President of Riverside Marketing Strategies, an interactive marketing consultancy. She has over 20 years' experience helping clients increase profitability by developing innovative marketing programs to acquire and retain customers based on solid analytics. Clients include New York Times Digital, AccuWeather.com, CheapTickets, and the UJA. Additionally, Riverside Marketing Strategies has worked with numerous other online content/media companies and e-tailers.

Prior to starting Riverside Marketing Strategies, Heidi held a number of senior-level marketing positions at The Economist, the Bookspan/Doubleday Direct division of Bertelsmann, and Citibank.

Her blog, HeidiCohen.com, was nominated as a finalist for Top Social Media Blog of 2012 by Social Media Examiner.

Heidi is also a popular speaker on current industry topics.

Profile

RECENT ARTICLES BY HEIDI COHEN

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7 Social Media Tactics Your 2013 Budget Needs to Succeed [Research]

Dec 24, 2012 - To improve your marketing results from your social media strategies, start by acknowledging that consumers are active on social media venues to socialize... Comments

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Social Media, Mobile, and Content Marketing: 4 Trends That Rocked 2012

Dec 10, 2012 - Get your 2013 plans on track to succeed with these dominant trends and related actionable marketing tactics. Comments

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Pinterest: 5 Tactics for This Visual Social Media Mecca

Nov 26, 2012 - Set marketing objectives for your Pinterest activity, know your audience, show your 360-degree brand, create a content marketing strategy, and measure... Comments

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Twitter Goes Female (and What It Means for Your Social Media Marketing)

Oct 29, 2012 - Seven actionable Twitter tactics you need now! Comments

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Content Marketing Drives Social Media and Sales - Are You Spending Enough?

Oct 15, 2012 - Five content marketing areas every organization needs to cover. Comments

Affiliate Marketing: What Marketers Need to Know From 4 Experts

Sep 17, 2012 - Affiliate marketing is about building and maintaining relationships between affiliates, retailers, and networks. Here’s why you should add affiliate... Comments

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Photographs: Social Media's Hot Content Marketing Asset

Aug 6, 2012 - Seven tactics to make your photographs rock as social media content marketing. Comments

Where Is the Future of Social Media Marketing? [Research]

Jul 23, 2012 - When it comes to social media platforms, the marketers' top five social media choices are Facebook, Twitter, LinkedIn, blogs, and YouTube. Comments

3 Must-Have Investments: Social Media, Content Marketing, and Mobile

Jul 9, 2012 - Fifteen social media, content marketing, and mobile budget considerations [with research]. Comments

Images: 5 Ways to Be Pinworthy

Jun 11, 2012 - Test out what Pinterest has to offer and then assess your internal content to see how you can create pinnable content for your business. Comments

Social Media to Marketers: Get Over Yourself!

May 29, 2012 - Five ways to break through. Comments

Facebook's Hidden Asset

May 14, 2012 - Understanding Facebook's data and its marketing and financial value in an interview with marketing data scientist, Rhonda Knehans Drake. Comments

13 Content Marketing Steps

Apr 30, 2012 - How to ensure your content is developed, discovered, and distributed. Comments

Content Marketing: The Power at the Heart of Social Media, Search, and Sales [Chart]

Mar 19, 2012 - The three S's of content marketing: social media, search, and sales. Comments

Social Media Talk Is Cheap, but Where's the Sale? [Research]

Mar 5, 2012 - Social media can help marketers drive sales by building brands, surfacing additional purchase choices, and answering pre-purchase questions by engaging... Comments

4 Pillars of Content Marketing

Feb 20, 2012 - How to attract prospects to your offering, build a relationship with them, and persuade them to purchase. Comments

Twitter: Not Just for Grown-Ups Any More [Research]

Feb 6, 2012 - Three reasons why teens are moving to Twitter. Comments

7 Top Online Marketing Trends for 2012 [Data Included]

Jan 9, 2012 - How to get your marketing plans on the right track. Comments

10 Social Media 2011 Highlights (Data Included)

Dec 27, 2011 - A look at how marketers are integrating social media into their marketing plans. Comments

Don't Have a Mobile Marketing Strategy? 5 Mobile Tactics You Need Now!

Dec 12, 2011 - Five must-have tactics to ensure you've effectively integrated mobile into your overall marketing plans. Comments

10 Reasons Blogs Are Your Social Media Hub [Charts]

Nov 28, 2011 - Stand out from the pack by developing a blog that's integrated into your organization's website. Comments

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