RECENT ARTICLES BY HEIDI COHEN

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7 Social Media Tactics Your 2013 Budget Needs to Succeed [Research]

Dec 24, 2012 - To improve your marketing results from your social media strategies, start by acknowledging that consumers are active on social media venues to socialize... Comments

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Social Media, Mobile, and Content Marketing: 4 Trends That Rocked 2012

Dec 10, 2012 - Get your 2013 plans on track to succeed with these dominant trends and related actionable marketing tactics. Comments

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Pinterest: 5 Tactics for This Visual Social Media Mecca

Nov 26, 2012 - Set marketing objectives for your Pinterest activity, know your audience, show your 360-degree brand, create a content marketing strategy, and measure... Comments

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Twitter Goes Female (and What It Means for Your Social Media Marketing)

Oct 29, 2012 - Seven actionable Twitter tactics you need now! Comments

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Content Marketing Drives Social Media and Sales - Are You Spending Enough?

Oct 15, 2012 - Five content marketing areas every organization needs to cover. Comments

Affiliate Marketing: What Marketers Need to Know From 4 Experts

Sep 17, 2012 - Affiliate marketing is about building and maintaining relationships between affiliates, retailers, and networks. Here’s why you should add affiliate... Comments

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Photographs: Social Media's Hot Content Marketing Asset

Aug 6, 2012 - Seven tactics to make your photographs rock as social media content marketing. Comments

Where Is the Future of Social Media Marketing? [Research]

Jul 23, 2012 - When it comes to social media platforms, the marketers' top five social media choices are Facebook, Twitter, LinkedIn, blogs, and YouTube. Comments

3 Must-Have Investments: Social Media, Content Marketing, and Mobile

Jul 9, 2012 - Fifteen social media, content marketing, and mobile budget considerations [with research]. Comments

Images: 5 Ways to Be Pinworthy

Jun 11, 2012 - Test out what Pinterest has to offer and then assess your internal content to see how you can create pinnable content for your business. Comments

Social Media to Marketers: Get Over Yourself!

May 29, 2012 - Five ways to break through. Comments

Facebook's Hidden Asset

May 14, 2012 - Understanding Facebook's data and its marketing and financial value in an interview with marketing data scientist, Rhonda Knehans Drake. Comments

13 Content Marketing Steps

Apr 30, 2012 - How to ensure your content is developed, discovered, and distributed. Comments

Content Marketing: The Power at the Heart of Social Media, Search, and Sales [Chart]

Mar 19, 2012 - The three S's of content marketing: social media, search, and sales. Comments

Social Media Talk Is Cheap, but Where's the Sale? [Research]

Mar 5, 2012 - Social media can help marketers drive sales by building brands, surfacing additional purchase choices, and answering pre-purchase questions by engaging... Comments

4 Pillars of Content Marketing

Feb 20, 2012 - How to attract prospects to your offering, build a relationship with them, and persuade them to purchase. Comments

Twitter: Not Just for Grown-Ups Any More [Research]

Feb 6, 2012 - Three reasons why teens are moving to Twitter. Comments

7 Top Online Marketing Trends for 2012 [Data Included]

Jan 9, 2012 - How to get your marketing plans on the right track. Comments

10 Social Media 2011 Highlights (Data Included)

Dec 27, 2011 - A look at how marketers are integrating social media into their marketing plans. Comments

Don't Have a Mobile Marketing Strategy? 5 Mobile Tactics You Need Now!

Dec 12, 2011 - Five must-have tactics to ensure you've effectively integrated mobile into your overall marketing plans. Comments

10 Reasons Blogs Are Your Social Media Hub [Charts]

Nov 28, 2011 - Stand out from the pack by developing a blog that's integrated into your organization's website. Comments

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