Chang Yu

Chang Yu

As associate director of new media at TM Interactive, Chang Yu specializes in developing online media strategies for a variety of clients to help meet their interactive goals. Some clients he's worked with include Subaru of America, Nationwide Insurance and Exxon Mobil.

RECENT ARTICLES BY CHANG YU

Five Things You Need to Know About Behavioral Targeting

Sep 7, 2005 - Three leading behavioral targeting providers share a wealth of information. Comments

Three Factors in Planning a Behavioral Marketing Campaign

May 18, 2005 - Important things to watch for when using behavioral targeting as a media tactic. Comments

Behavioral Targeting and Mobile Ad Opportunities

May 4, 2005 - Wouldn't it be great if digital ad opportunities could be combined with robust mobile services? Comments

Three Requirements for Behavioral Targeting

Apr 20, 2005 - Behavioral targeting can't be everything to everyone. What do you need to see on the table to implement behavioral targeting? Comments

Behavioral Targeting and Video Ads

Apr 6, 2005 - With the rise of broadband connections, video ads are poised to be the next big thing. Behavioral targeting can help get us there. Comments

Five Things You Need to Know About Behavioral Targeting

Mar 23, 2005 - Three leading behavioral targeting providers share a wealth of information. Comments

Behavioral Targeting: Quality or Quantity?

Mar 9, 2005 - You can target segments based on quality. But when many users fall into multiple segments, do you get quality or just quantity? Comments

Behavioral's Missing Link?

Feb 23, 2005 - Will changing how behavioral advertising is bought and sold move it into the big leagues? A new product is making that bet. Comments

Behavioral Targeting: The Pre-Game Prep

Feb 9, 2005 - Like football, behavioral targeting is simple in essence but complex in execution. Comments

Behavioral Marketing 101: Defining the Terminology

Jan 26, 2005 - Before behavioral marketing's tipping point is reached, we all must first speak the same language. Comments

Why Publishers Should Offer Behavioral Targeting

Jan 12, 2005 - Don't offer behaviorally targeted placements yet? Here's why you should. Comments

Target Behaviorally and Sequentially

Dec 29, 2004 - How do we make behavioral advertising work in a manner that's more efficient and more effective? Comments

How Will Behavioral Behave in 2005?

Dec 15, 2004 - Predictions (and pipedreams) for behavioral advertising's future. Comments

Standardization: Behavioral Targeting's Weakness

Dec 1, 2004 - Is it possible to view behavioral targeting as a major media tactic rather than a complementary one? Comments

Behavioral Game Plan

Nov 17, 2004 - Do online games offer behavioral advertising opportunities? Comments

Holiday Behavior

Nov 3, 2004 - Is there a place at the strategy table for behavioral targeting this holiday season? Comments

Behavioral Targeting: Let's Do Lunch

Oct 20, 2004 - Hold the onions, and other benefits of behavioral targeting. Comments

Time for a Behavioral Trade Association?

Oct 6, 2004 - If the IAB and OPA won't set behavioral marketing standards, perhaps it's time for a behavioral marketing trade group. Comments

ThreeFactors in Planning a Behavioral Marketing Campaign

Sep 22, 2004 - Important things to watch for when using behavioral targeting as a media tactic. Comments

Is Behavioral Marketing a One-Hit Wonder?

Sep 8, 2004 - Is behavioral marketing big on buzz, but short on substance? Comments

Behavioral Marketing's Coming of Age

Aug 25, 2004 - The difference between behavioral marketing then and now. Comments

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