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David Daniels

David Daniels

CEO

The Relevancy Group

For more than 20 years, David has been an industry proponent. Direct Magazine said David is "one of the most influential experts in email marketing, if not the most influential." Co-author of "Email Marketing An Hour A Day," David has held senior level positions at Forrester and JupiterResearch, Apple, Anthropologie, MacWarehouse, Proteam, and retailers that dotted the early days of CompuServe. David advises many industry organizations including the OTA, DMA, eec, and has been a contributor to the Weekend Today Show on NBC. Learn more about connected marketing and download free research with registration here. Follow David on Twitter @emaildaniels and learn more at www.relevancygroup.com.

Profile

RECENT ARTICLES BY DAVID DANIELS

email-images

A 10-Point Strategy to Optimize Your Email Program

May 20, 2013 - Need to improve your email marketing program's performance? Part one in a two-part series. Comments

target-your-customers

Marketing Analytics, Optimizing the Connected Customer Experience

May 6, 2013 - A conversation with Christopher Nash of Sitecore about how to utilize web analytics to improve email relevance and strategies to build a successful... Comments

segmentation-opportunities

Leveraging Customer Data vs. Crowdsourcing

Apr 22, 2013 - Don't forget that the customer experience is based upon customers' satisfaction with the exchange with your brand. Comments

email-images

Realizing Agile Email Marketing: The Future of Video, Content, and Context

Apr 8, 2013 - A conversation with Movable Ink's VP of marketing can help marketers better understand the opportunity of video in email and agile email marketing. Comments

racehill

The Necessity of Competitive Intelligence

Mar 25, 2013 - It's important that you understand your competitors' frequency, use of personalization, and other apparent marketing tactics. Comments

email-tricks

Improving Email Acquisition - Site Registration

Mar 11, 2013 - To maximize registration and opt-in page effectiveness, consider embracing these nine tactics. Comments

email-tricks

Valuing Email Addresses and Scoring a List

Feb 25, 2013 - It's imperative to discover the value of your email addresses, as that is your currency to win more budget dollars and perhaps even respect within your... Comments

possible

Becoming Responsive in 2013: Adapting to Change

Jan 14, 2013 - How devices are becoming the new portals and how changing interfaces will affect marketers. Comments

local

Email Marketing for Local Business

Dec 31, 2012 - Tactics to drive a digital future at the check-out counter. Comments

email-images

Consumer Email Behavior: Using Images in Email Marketing

Dec 17, 2012 - A picture is worth a thousand words, so ensure that you're using those image-based words effectively and doing all that you can to make them render... Comments

shutterstock-111242489

Exploring the Effectiveness of Email Acquisition Tactics

Nov 5, 2012 - Marketers must experiment with new acquisition methods other than their own website, Facebook page, or store. Comments

blaine

Connecting Marketing in Indianapolis

Oct 22, 2012 - Thoughts on moments and lessons learned from one of the largest global marketing events. Comments

email-deliverability

Consumer Email Behavior: Leveraging Social in Email Marketing

Sep 24, 2012 - Nine sound bites for improving social marketing effectiveness. Part four in a series. Comments

Consumer Email Behavior: Leveraging Mobile in Email Marketing

Aug 27, 2012 - Four tactics to get your email programs optimized for the mobile era. Part three in a series. Comments

Consumer Email Behavior: The Impact of Relevance and Frequency

Aug 13, 2012 - Four ways to improve audience engagement and retain subscribers. Part two in a series. Comments

Is an Email Marketing Offer Just Like a TV Commercial?

Jul 2, 2012 - The TV challenge: using context as a creative element to accelerate engagement. Comments

Enlisting a 10-Point Strategy to Optimize Your Email Program, Part II

Jun 18, 2012 - Plan for marketing on multi-channels, and other tactics that should be on your radar. Comments

Tactics to Improve List Hygiene

May 7, 2012 - An interview with Craig Swerdloff of LeadSpend. Comments

Beginning the Journey of Marketing Optimization

Apr 23, 2012 - Four tips to jump-start your email optimization program. Comments

Using Triggered Messages to Advance Effectiveness and Efficiency

Mar 26, 2012 - A retailer case study on triggered messaging. Comments

Connected Acquisition

Feb 27, 2012 - Using shared incentives to improve email acquisition across the enterprise. Comments

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