For more than 20 years, David has been an industry proponent. Direct Magazine said David is "one of the most influential experts in email marketing, if not the most influential." Co-author of "Email Marketing An Hour A Day," David has held senior level positions at Forrester and JupiterResearch, Apple, Anthropologie, MacWarehouse, Proteam, and retailers that dotted the early days of CompuServe. David advises many industry organizations including the OTA, DMA, eec, and has been a contributor to the Weekend Today Show on NBC. Learn more about connected marketing and download free research with registration here. Follow David on Twitter @emaildaniels and learn more at www.relevancygroup.com.
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RECENT ARTICLES BY DAVID DANIELS
Mar 25, 2013 -
It's important that you understand your competitors' frequency, use of personalization, and other apparent marketing tactics.
Mar 11, 2013 -
To maximize registration and opt-in page effectiveness, consider embracing these nine tactics.
Feb 25, 2013 -
It's imperative to discover the value of your email addresses, as that is your currency to win more budget dollars and perhaps even respect within your...
Jan 28, 2013 -
A conversation with Movable Ink's VP of marketing can help marketers better understand the opportunity of video in email and agile email marketing.
Jan 14, 2013 -
How devices are becoming the new portals and how changing interfaces will affect marketers.
Dec 31, 2012 -
Tactics to drive a digital future at the check-out counter.
Dec 17, 2012 -
A picture is worth a thousand words, so ensure that you're using those image-based words effectively and doing all that you can to make them render...
Nov 5, 2012 -
Marketers must experiment with new acquisition methods other than their own website, Facebook page, or store.
Oct 22, 2012 -
Thoughts on moments and lessons learned from one of the largest global marketing events.
Sep 24, 2012 -
Nine sound bites for improving social marketing effectiveness. Part four in a series.
Aug 27, 2012 -
Four tactics to get your email programs optimized for the mobile era. Part three in a series.
Aug 13, 2012 -
Four ways to improve audience engagement and retain subscribers. Part two in a series.
Jul 2, 2012 -
The TV challenge: using context as a creative element to accelerate engagement.
Jun 18, 2012 -
Plan for marketing on multi-channels, and other tactics that should be on your radar.
Jun 4, 2012 -
Need to improve your email marketing program's performance? Part one in a two-part series.
May 7, 2012 -
An interview with Craig Swerdloff of LeadSpend.
Apr 23, 2012 -
Four tips to jump-start your email optimization program.
Mar 26, 2012 -
A retailer case study on triggered messaging.
Feb 27, 2012 -
Using shared incentives to improve email acquisition across the enterprise.
Feb 13, 2012 -
Marketers need to find solutions that make their messages and offers resonate in a time and location that is based on their subscribers' behavior.
Jan 30, 2012 -
Consumers view and interact with brands across multiple channels. Are you prepared?