Tips to Guiding Email Marketing Vendor Selection

Jul 29, 2013 - Utilizing experts in the vendor selection process can improve your time to market and decision to reduce switching costs. Comments


The Future Is Now - 4 Steps to Connected Marketing

Jul 1, 2013 - Make sure to be humble and embrace the people around you to make your program a success. Comments


Exploring Embedded Video in Email

Jun 3, 2013 - A discussion with Liveclicker's Justin Foster on the growth of embedding video in email and what that means for marketers. Comments


A 10-Point Strategy to Optimize Your Email Program

May 20, 2013 - Need to improve your email marketing program's performance? Part one in a two-part series. Comments


Marketing Analytics, Optimizing the Connected Customer Experience

May 6, 2013 - A conversation with Christopher Nash of Sitecore about how to utilize web analytics to improve email relevance and strategies to build a successful... Comments


Leveraging Customer Data vs. Crowdsourcing

Apr 22, 2013 - Don't forget that the customer experience is based upon customers' satisfaction with the exchange with your brand. Comments


Realizing Agile Email Marketing: The Future of Video, Content, and Context

Apr 8, 2013 - A conversation with Movable Ink's VP of marketing can help marketers better understand the opportunity of video in email and agile email marketing. Comments


The Necessity of Competitive Intelligence

Mar 25, 2013 - It's important that you understand your competitors' frequency, use of personalization, and other apparent marketing tactics. Comments


Improving Email Acquisition - Site Registration

Mar 11, 2013 - To maximize registration and opt-in page effectiveness, consider embracing these nine tactics. Comments


Valuing Email Addresses and Scoring a List

Feb 25, 2013 - It's imperative to discover the value of your email addresses, as that is your currency to win more budget dollars and perhaps even respect within your... Comments


Becoming Responsive in 2013: Adapting to Change

Jan 14, 2013 - How devices are becoming the new portals and how changing interfaces will affect marketers. Comments


Email Marketing for Local Business

Dec 31, 2012 - Tactics to drive a digital future at the check-out counter. Comments


Consumer Email Behavior: Using Images in Email Marketing

Dec 17, 2012 - A picture is worth a thousand words, so ensure that you're using those image-based words effectively and doing all that you can to make them render... Comments


Exploring the Effectiveness of Email Acquisition Tactics

Nov 5, 2012 - Marketers must experiment with new acquisition methods other than their own website, Facebook page, or store. Comments


Connecting Marketing in Indianapolis

Oct 22, 2012 - Thoughts on moments and lessons learned from one of the largest global marketing events. Comments


Consumer Email Behavior: Leveraging Social in Email Marketing

Sep 24, 2012 - Nine sound bites for improving social marketing effectiveness. Part four in a series. Comments

Consumer Email Behavior: Leveraging Mobile in Email Marketing

Aug 27, 2012 - Four tactics to get your email programs optimized for the mobile era. Part three in a series. Comments

Consumer Email Behavior: The Impact of Relevance and Frequency

Aug 13, 2012 - Four ways to improve audience engagement and retain subscribers. Part two in a series. Comments

Is an Email Marketing Offer Just Like a TV Commercial?

Jul 2, 2012 - The TV challenge: using context as a creative element to accelerate engagement. Comments

Enlisting a 10-Point Strategy to Optimize Your Email Program, Part II

Jun 18, 2012 - Plan for marketing on multi-channels, and other tactics that should be on your radar. Comments

Tactics to Improve List Hygiene

May 7, 2012 - An interview with Craig Swerdloff of LeadSpend. Comments

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