Marketing News & Expert Advice
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RECENT ARTICLES BY DAVID DANIELS
Exploring Embedded Video in Email
Jun 3, 2013 - A discussion with Liveclicker's Justin Foster on the growth of embedding video in email and what that means for marketers. Comments
A 10-Point Strategy to Optimize Your Email Program
May 20, 2013 - Need to improve your email marketing program's performance? Part one in a two-part series. Comments
Marketing Analytics, Optimizing the Connected Customer Experience
May 6, 2013 - A conversation with Christopher Nash of Sitecore about how to utilize web analytics to improve email relevance and strategies to build a successful... Comments
Leveraging Customer Data vs. Crowdsourcing
Apr 22, 2013 - Don't forget that the customer experience is based upon customers' satisfaction with the exchange with your brand. Comments
Realizing Agile Email Marketing: The Future of Video, Content, and Context
Apr 8, 2013 - A conversation with Movable Ink's VP of marketing can help marketers better understand the opportunity of video in email and agile email marketing. Comments
The Necessity of Competitive Intelligence
Mar 25, 2013 - It's important that you understand your competitors' frequency, use of personalization, and other apparent marketing tactics. Comments
Improving Email Acquisition - Site Registration
Mar 11, 2013 - To maximize registration and opt-in page effectiveness, consider embracing these nine tactics. Comments
Valuing Email Addresses and Scoring a List
Feb 25, 2013 - It's imperative to discover the value of your email addresses, as that is your currency to win more budget dollars and perhaps even respect within your... Comments
Becoming Responsive in 2013: Adapting to Change
Jan 14, 2013 - How devices are becoming the new portals and how changing interfaces will affect marketers. Comments
Email Marketing for Local Business
Dec 31, 2012 - Tactics to drive a digital future at the check-out counter. Comments
Consumer Email Behavior: Using Images in Email Marketing
Dec 17, 2012 - A picture is worth a thousand words, so ensure that you're using those image-based words effectively and doing all that you can to make them render... Comments
Exploring the Effectiveness of Email Acquisition Tactics
Nov 5, 2012 - Marketers must experiment with new acquisition methods other than their own website, Facebook page, or store. Comments
Connecting Marketing in Indianapolis
Oct 22, 2012 - Thoughts on moments and lessons learned from one of the largest global marketing events. Comments
Consumer Email Behavior: Leveraging Social in Email Marketing
Sep 24, 2012 - Nine sound bites for improving social marketing effectiveness. Part four in a series. Comments
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