Karen Gedney

Karen Gedney

Karen Gedney, an award-winning creative director and copywriter, shared her insights as a ClickZ Experts contributor from 2000 through 2009. She was known for her successful track record of achieving high e-mail response rates for Fortune 1000 companies and leading organizations. She died Nov. 16, 2010.

RECENT ARTICLES BY KAREN GEDNEY

Increasing Readership for Your E-Newsletter

Jul 22, 2009 - Want to build your e-newsletter's audience? Try these tips. Comments

Buff Enough for a Tough Economy? Ten E-mail Exercises

Jul 8, 2009 - In today's tough economic environment, flabby and undisciplined e-mail creative just won't cut it. Ten exercises to buff up your e-mail messages. Comments

A Little E-Mail Budget Goes a Long Way

Jun 24, 2009 - How to use e-mail to capture low-hanging revenue. Comments

Go With What Works

Jun 10, 2009 - Need copy for a new e-mail marketing campaign? There is no need to start from scratch. Comments

Write Your Way Out of the Recession

May 27, 2009 - How can you find a copywriter who can boost your bottom-line results? Comments

How to Win Friends and Influence People by E-mail

May 13, 2009 - Tips for getting more out of in-person networking events. Comments

Synch Your E-Mail Calendar

Apr 29, 2009 - Timing is everything. So make sure your e-mail is optimally timed with your audience's calendar. Comments

Revive the Lost Art of Direct Response Copywriting Online

Apr 15, 2009 - Direct marketing tips that translate well to e-mail. Comments

Top-Load Your E-Newsletter for Better Performance

Apr 1, 2009 - Design changes are credited with scoring double-digit click-through rates. Comments

The Inbox: New Business Incubator and Laboratory

Mar 4, 2009 - Ten questions to assess how to improve upon past performance to get better future results in e-mail marketing. Comments

Career Advice for the Newly Unemployed

Feb 18, 2009 - Now's a good time to learn the nitty gritty of using HTML, designing an e-newsletter design, or maintaining a database. Here's why. Comments

E-mail Inbox Blues

Feb 4, 2009 - If you need to reach busy professionals, you need a multichannel approach. Here's where to begin. Comments

C-Level Event Invitations: How It's Done

Jan 21, 2009 - Guidelines to follow if you want to grab the attention of chief-level executives. Comments

The New "You"

Jan 7, 2009 - The marketing landscape's changed. Use your imagination and your experience to deploy the low-cost marketing tool of e-mail to plan a new response. Comments

A Curmudgeonly Look at Holiday E-Cards

Dec 24, 2008 - Cutsey photos of employees don't cut it. Comments

E-mail Networking, the Gracious Way

Dec 10, 2008 - Six LinkedIn applications that can help renew and establish business relationships. Comments

10 Reasons to Be Thankful for E-mail

Nov 26, 2008 - Why e-mail marketing offers a bright spot despite the economic downturn. Comments

Never on Sunday? Rethink Your E-mail Schedule

Nov 12, 2008 - New reports show the best day to send your e-mail is Sunday. Comments

Small Tune-Ups that Rev Up Your Revenues

Oct 15, 2008 - The revenue you recover could make you look like a hero. Comments

A New Chapter in Low-Cost Lead Generation

Oct 1, 2008 - A disaster recovery software company generates leads for under a penny per e-mail. Read on. Comments

The Power of Story

Sep 17, 2008 - With e-mail, you have even less time than Sarah Palin did to seize your readers' attention. Some tips for success. Comments

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