Marketing News & Expert Advice

Karen Gedney

Articles

Karen Gedney, an award-winning creative director and copywriter, shared her insights as a ClickZ Experts contributor from 2000 through 2009. She was known for her successful track record of achieving high e-mail response rates for Fortune 1000 companies and leading organizations. She died Nov. 16, 2010.

Increasing Readership for Your E-Newsletter

Jul 22, 2009 - Want to build your e-newsletter's audience? Try these tips. Comments

Buff Enough for a Tough Economy? Ten E-mail Exercises

Jul 8, 2009 - In today's tough economic environment, flabby and undisciplined e-mail creative just won't cut it. Ten exercises to buff up your e-mail messages. Comments

A Little E-Mail Budget Goes a Long Way

Jun 24, 2009 - How to use e-mail to capture low-hanging revenue. Comments

Go With What Works

Jun 10, 2009 - Need copy for a new e-mail marketing campaign? There is no need to start from scratch. Comments

Write Your Way Out of the Recession

May 27, 2009 - How can you find a copywriter who can boost your bottom-line results? Comments

How to Win Friends and Influence People by E-mail

May 13, 2009 - Tips for getting more out of in-person networking events. Comments

Synch Your E-Mail Calendar

Apr 29, 2009 - Timing is everything. So make sure your e-mail is optimally timed with your audience's calendar. Comments

Revive the Lost Art of Direct Response Copywriting Online

Apr 15, 2009 - Direct marketing tips that translate well to e-mail. Comments

Top-Load Your E-Newsletter for Better Performance

Apr 1, 2009 - Design changes are credited with scoring double-digit click-through rates. Comments

The Inbox: New Business Incubator and Laboratory

Mar 4, 2009 - Ten questions to assess how to improve upon past performance to get better future results in e-mail marketing. Comments

Career Advice for the Newly Unemployed

Feb 18, 2009 - Now's a good time to learn the nitty gritty of using HTML, designing an e-newsletter design, or maintaining a database. Here's why. Comments

E-mail Inbox Blues

Feb 4, 2009 - If you need to reach busy professionals, you need a multichannel approach. Here's where to begin. Comments

C-Level Event Invitations: How It's Done

Jan 21, 2009 - Guidelines to follow if you want to grab the attention of chief-level executives. Comments

The New "You"

Jan 7, 2009 - The marketing landscape's changed. Use your imagination and your experience to deploy the low-cost marketing tool of e-mail to plan a new response. Comments

A Curmudgeonly Look at Holiday E-Cards

Dec 24, 2008 - Cutsey photos of employees don't cut it. Comments

E-mail Networking, the Gracious Way

Dec 10, 2008 - Six LinkedIn applications that can help renew and establish business relationships. Comments

10 Reasons to Be Thankful for E-mail

Nov 26, 2008 - Why e-mail marketing offers a bright spot despite the economic downturn. Comments

Never on Sunday? Rethink Your E-mail Schedule

Nov 12, 2008 - New reports show the best day to send your e-mail is Sunday. Comments

Small Tune-Ups that Rev Up Your Revenues

Oct 15, 2008 - The revenue you recover could make you look like a hero. Comments

A New Chapter in Low-Cost Lead Generation

Oct 1, 2008 - A disaster recovery software company generates leads for under a penny per e-mail. Read on. Comments

The Power of Story

Sep 17, 2008 - With e-mail, you have even less time than Sarah Palin did to seize your readers' attention. Some tips for success. Comments

Next ›

COMMENTS

UPCOMING EVENTS

November 4-7, 2013

December 2-4, 2013

February 10-13, 2014

March 19, 2014

Mar 31-Apr 3, 2014

WEBINARS

Link Building FAQ's
October 8, 2013

1:00pm ET / 10:00am PT
5 Ways Digital Marketing Agencies Use Call Tracking to Grow Their Business
October 15, 2013

1:00pm ET / 10:00am PT
Preparing for the Mobile Majority: How to Win When Mobile Matters Most
October 17, 2013

1:00pm ET / 10:00am PT

White Papers

A retailer's guide to the "right way" for personalised web experiences
Sitecore
October 02, 2013
Seven Questions Every Advertiser Should Ask About Ad Performance
Quantcast
October 01, 2013
Adapt marketing for multiple devices
Sitecore
September 23, 2013

Jobs

SEO/PPC Project Manager
SEO/PPC Project Manager (MDnetSolutions) - RoswellMDnetSolutions provides consultative organic and paid search services for our clients, delivering...
Search Manager
Search Manager (Digitas Health) - New YorkSearch Manager Digitas Health is designed to connect today’s healthcare brands with 21st century...
Search Analyst
Search Analyst (Digitas Health) - New York Position:            SEM Analyst Reports to: ...

Accreditations:

Incisive Media - AOP Digital Publisher of the Year 2010 & 2013