Karen Gedney

Karen Gedney

Karen Gedney, an award-winning creative director and copywriter, shared her insights as a ClickZ Experts contributor from 2000 through 2009. She was known for her successful track record of achieving high e-mail response rates for Fortune 1000 companies and leading organizations. She died Nov. 16, 2010.

RECENT ARTICLES BY KAREN GEDNEY

Increasing Readership for Your E-Newsletter

Jul 22, 2009 - Want to build your e-newsletter's audience? Try these tips. Comments

Buff Enough for a Tough Economy? Ten E-mail Exercises

Jul 8, 2009 - In today's tough economic environment, flabby and undisciplined e-mail creative just won't cut it. Ten exercises to buff up your e-mail messages. Comments

A Little E-Mail Budget Goes a Long Way

Jun 24, 2009 - How to use e-mail to capture low-hanging revenue. Comments

Go With What Works

Jun 10, 2009 - Need copy for a new e-mail marketing campaign? There is no need to start from scratch. Comments

Write Your Way Out of the Recession

May 27, 2009 - How can you find a copywriter who can boost your bottom-line results? Comments

How to Win Friends and Influence People by E-mail

May 13, 2009 - Tips for getting more out of in-person networking events. Comments

Synch Your E-Mail Calendar

Apr 29, 2009 - Timing is everything. So make sure your e-mail is optimally timed with your audience's calendar. Comments

Revive the Lost Art of Direct Response Copywriting Online

Apr 15, 2009 - Direct marketing tips that translate well to e-mail. Comments

Top-Load Your E-Newsletter for Better Performance

Apr 1, 2009 - Design changes are credited with scoring double-digit click-through rates. Comments

The Inbox: New Business Incubator and Laboratory

Mar 4, 2009 - Ten questions to assess how to improve upon past performance to get better future results in e-mail marketing. Comments

Career Advice for the Newly Unemployed

Feb 18, 2009 - Now's a good time to learn the nitty gritty of using HTML, designing an e-newsletter design, or maintaining a database. Here's why. Comments

E-mail Inbox Blues

Feb 4, 2009 - If you need to reach busy professionals, you need a multichannel approach. Here's where to begin. Comments

C-Level Event Invitations: How It's Done

Jan 21, 2009 - Guidelines to follow if you want to grab the attention of chief-level executives. Comments

The New "You"

Jan 7, 2009 - The marketing landscape's changed. Use your imagination and your experience to deploy the low-cost marketing tool of e-mail to plan a new response. Comments

A Curmudgeonly Look at Holiday E-Cards

Dec 24, 2008 - Cutsey photos of employees don't cut it. Comments

E-mail Networking, the Gracious Way

Dec 10, 2008 - Six LinkedIn applications that can help renew and establish business relationships. Comments

10 Reasons to Be Thankful for E-mail

Nov 26, 2008 - Why e-mail marketing offers a bright spot despite the economic downturn. Comments

Never on Sunday? Rethink Your E-mail Schedule

Nov 12, 2008 - New reports show the best day to send your e-mail is Sunday. Comments

Small Tune-Ups that Rev Up Your Revenues

Oct 15, 2008 - The revenue you recover could make you look like a hero. Comments

A New Chapter in Low-Cost Lead Generation

Oct 1, 2008 - A disaster recovery software company generates leads for under a penny per e-mail. Read on. Comments

The Power of Story

Sep 17, 2008 - With e-mail, you have even less time than Sarah Palin did to seize your readers' attention. Some tips for success. Comments

ClickZ Today is our #1 newsletter.
Get a daily dose of digital marketing.

COMMENTS

UPCOMING EVENTS

Featured White Papers

IBM: Social Analytics - The Science Behind Social Media Marketing

IBM Social Analytics: The Science Behind Social Media Marketing
80% of internet users say they prefer to connect with brands via Facebook. 65% of social media users say they use it to learn more about brands, products and services. Learn about how to find more about customers' attitudes, preferences and buying habits from what they say on social media channels.

Marin Software: The Multiplier Effect of Integrating Search & Social Advertising

The Multiplier Effect of Integrating Search & Social Advertising
Latest research reveals 68% higher revenue per conversion for marketers who integrate their search & social advertising. In addition to the research results, this whitepaper also outlines 5 strategies and 15 tactics you can use to better integrate your search and social campaigns.

Resources

Jobs

    • Digital Marketing Analyst
      Digital Marketing Analyst (GovLoop) - Washington D.C.Are you passionate about audience acquisition? Love effective copy and amazingly effective...
    • Product Specialist
      Product Specialist (Agora Inc. ) - BaltimoreDescription: The Product Specialist is hyper-focused on the customer experience and ensures that our...
    • Partnerships Senior Coordinator
      Partnerships Senior Coordinator (Zappos.com, Inc.) - Las VegasZappos IP, Inc. is looking for a Partnerships Senior Coordinator! Why join us? Our...