Derek Harding

Derek Harding

Managing Director

J-Labs

Derek is the managing director of J-Labs, Javelin Marketing Group's technology skunkworks, a role that draws on his 20 years of experience and leadership in the fields of marketing and technology. A British expatriate based in Seattle, Washington, Derek is perhaps better known as the founder and technologist behind Innovyx, one of the first email service providers later acquired by the Omnicom Group. An industry veteran and thought-leader, Derek is a regular expert author, contributor, conference speaker, and takes an active role in a number of industry and trade groups.

Profile

RECENT ARTICLES BY DEREK HARDING

Big losses see Amazons shares hit 12-month low

Could a Company See a 15 Percent Drop in Stock Value Due to Email?

Nov 19, 2014 - Major brands can see stock values fall if their email programs aren't delivering the way they should. What can marketers do to prevent this from happening... Comments

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How the Key Trends in Marketing Play Out in Practice

Oct 27, 2014 - The consolidation of the email ecosystem mirrors the trends in digital marketing as a whole, as seen in these five examples. Comments

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Unsubscribe Best Practices and Beyond

Sep 24, 2014 - Many marketers are still struggling to adopt unsubscribe best practices in their email programs. Here is a look at three of the most important things... Comments

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Kill It With Fire! 5 Best Practices That Need to Go Away

Aug 27, 2014 - These five tactics have long been considered "best practices" in the email marketing world, but technology has changed and it's time for them to die... Comments

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CASL: The Sky Isn’t Falling

Jul 30, 2014 - The newly introduced Canadian Anti-Spam Legislation has many adamant detractors, but if we don't take action in the U.S., we may be left with some... Comments

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Are You Using Big Data, and Does It Matter?

Jun 4, 2014 - The majority of email marketers and marketing problems simply don't require a big data solution. And that's a good thing. Comments

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Mandatory Email Authentication and What It Means for Marketers

May 7, 2014 - New rigid standards for email authentication mean that marketers need to adjust their tactics in order to reach potential customers' inboxes. Comments

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5 Things Every Email Marketer Should Know

Apr 9, 2014 - Every email marketer should have a strong understanding of how email works, including how it is delivered, how it is displayed, privacy practices, and... Comments

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Gmail Image Caching Update Is Good News, Kind Of

Mar 12, 2014 - In a recent change, Gmail has started supporting cache control, a mechanism for websites to indicate how long it's OK to keep content for without requesting... Comments

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Email Marketers: New Stewards of Privacy and Data

Feb 12, 2014 - It's vitally important that email marketers become trusted stewards of customer data. To do this, they must be educated, proactive, and prepared. Comments

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CRM & Media Together At Last Means an Expanded Role for Email Marketers

Jan 15, 2014 - You may already be seeing the thaw between CRM and media. There are now powerful capabilities, but we've only seen just the tip of the iceberg. Comments

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Google Quietly Updates Gmail to Cache Images: Impact for Email Marketers

Dec 31, 2013 - Gmail has started caching email images. To understand what impact this may have requires that we start by understanding what has changed. Comments

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What To Do with Long-Term Inactive Email Subscribers?

Dec 18, 2013 - Columnist Derek Harding shares tip for marketers with long-term inactive email subscribers, after a conversation at Email Insider Summit spurred a lively... Comments

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Email Marketing Quality Control Lessons from Publishing and Software Engineering

Nov 20, 2013 - For many email marketers, quality control amounts to little more than ticking boxes on a pre-deployment QA checklist. Learn about the quality control... Comments

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A False Dichotomy

Oct 24, 2013 - We know not all address collection processes are equally effective or equally error-prone, so why are we treating single and confirmed opt-in as the... Comments

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What Does Salesforce's ExactTarget Acquisition Mean for Marketers?

Oct 3, 2013 - Radian6, BuddyMedia and social.com will integrate with the ExactTarget platform; what does this mean for marketers? Comments

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Size and Specialization?

Aug 28, 2013 - As channels become more integrated and email is more central to CRM programs as a whole, the pure specialists cannot provide the breadth of capability... Comments

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Focus on the Fundamentals

Jul 31, 2013 - It's essential to get the fundamentals of email right before implementing advanced techniques such as dynamic messaging, responsive design, and behavioral... Comments

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Handling Yahoo's Email Retirement Plan

Jul 3, 2013 - Don't start panicking yet; Yahoo's plan to close inactive accounts may not have as big an impact on your email list as you think. Comments

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It's Not Just Email Anymore

Jun 5, 2013 - Are the days of the email specialist over already, or do we just need to become generalists and accept the jack-of-all-trades limitation that comes... Comments

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Does Your Agency Underestimate Email?

Apr 10, 2013 - The bar is being raised. Treat email with the respect and focus it deserves and get in the game or go home. Comments

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