Derek Harding

Derek Harding

Managing Director

J-Labs

Derek is the managing director of J-Labs, Javelin Marketing Group's technology skunkworks, a role that draws on his 20 years of experience and leadership in the fields of marketing and technology. A British expatriate based in Seattle, Washington, Derek is perhaps better known as the founder and technologist behind Innovyx, one of the first email service providers later acquired by the Omnicom Group. An industry veteran and thought-leader, Derek is a regular expert author, contributor, conference speaker, and takes an active role in a number of industry and trade groups.

Profile

RECENT ARTICLES BY DEREK HARDING

email-marketing-stories

How Email Works, Part Four: Measurement and Tracking

Sep 3, 2015 - In the fourth installment of "How Email Works," Derek Harding analyzes email measurement and tracking systems. Marketers can use these insights to take... Comments

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How Email Works, Part Three: Anatomy of an Email

Jul 31, 2015 - In the latest edition of the "How Email Works" series Derek Harding looks at headers, which can help marketers identify issues such as authentication... Comments

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How Email Works: Part Two

Jul 1, 2015 - In part one of this series, we looked at what happens to an email marketing message from the point when you hit "send." Now we'll follow the email as... Comments

email-marketing-changes

How Email Works, Part One: The Story of "Send"

Jun 4, 2015 - Following a column about five things every email marketer should know, this columnist goes into detail about the specifics of what exactly happens when... Comments

email-worry

Should Email Marketers Worry About IBM Verse?

May 6, 2015 - Columnist Derek Harding takes a look at how IBM's latest offering might affect email marketers. Comments

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Engagement Matters

Mar 11, 2015 - Regardless of what has been said throughout the industry, engagement still matters when it comes to email marketing. Here's a look at why. Comments

digital-strategy-roadblock

Why Was My Email Blocked?

Feb 11, 2015 - Oftentimes absolutely no one knows why your email got blocked or bulked, but that isn’t necessarily a problem. Comments

mobileads

2015: The Year Email Goes Mobile-Only?

Jan 14, 2015 - Is this the year that we should start designing not only our individual emails but our entire email marketing programs for mobile? Comments

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It’s Time to Drop the Text Version

Dec 17, 2014 - That text-only version of your email is causing more harm than good and it's time to get rid of it once and for all. Comments

Big losses see Amazons shares hit 12-month low

Could a Company See a 15 Percent Drop in Stock Value Due to Email?

Nov 19, 2014 - Major brands can see stock values fall if their email programs aren't delivering the way they should. What can marketers do to prevent this from happening... Comments

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How the Key Trends in Marketing Play Out in Practice

Oct 27, 2014 - The consolidation of the email ecosystem mirrors the trends in digital marketing as a whole, as seen in these five examples. Comments

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Unsubscribe Best Practices and Beyond

Sep 24, 2014 - Many marketers are still struggling to adopt unsubscribe best practices in their email programs. Here is a look at three of the most important things... Comments

angry-email

Kill It With Fire! 5 Best Practices That Need to Go Away

Aug 27, 2014 - These five tactics have long been considered "best practices" in the email marketing world, but technology has changed and it's time for them to die... Comments

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CASL: The Sky Isn’t Falling

Jul 30, 2014 - The newly introduced Canadian Anti-Spam Legislation has many adamant detractors, but if we don't take action in the U.S., we may be left with some... Comments

big-data-screen

Are You Using Big Data, and Does It Matter?

Jun 4, 2014 - The majority of email marketers and marketing problems simply don't require a big data solution. And that's a good thing. Comments

email-authentication

Mandatory Email Authentication and What It Means for Marketers

May 7, 2014 - New rigid standards for email authentication mean that marketers need to adjust their tactics in order to reach potential customers' inboxes. Comments

emailcampaign

5 Things Every Email Marketer Should Know

Apr 9, 2014 - Every email marketer should have a strong understanding of how email works, including how it is delivered, how it is displayed, privacy practices, and... Comments

gmail-logo

Gmail Image Caching Update Is Good News, Kind Of

Mar 12, 2014 - In a recent change, Gmail has started supporting cache control, a mechanism for websites to indicate how long it's OK to keep content for without requesting... Comments

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Email Marketers: New Stewards of Privacy and Data

Feb 12, 2014 - It's vitally important that email marketers become trusted stewards of customer data. To do this, they must be educated, proactive, and prepared. Comments

Figures cut out of paper showing collaboration

CRM & Media Together At Last Means an Expanded Role for Email Marketers

Jan 15, 2014 - You may already be seeing the thaw between CRM and media. There are now powerful capabilities, but we've only seen just the tip of the iceberg. Comments

gmail-logo

Google Quietly Updates Gmail to Cache Images: Impact for Email Marketers

Dec 31, 2013 - Gmail has started caching email images. To understand what impact this may have requires that we start by understanding what has changed. Comments

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