Derek Harding

Derek Harding

Managing Director


Derek is the managing director of J-Labs, Javelin Marketing Group's technology skunkworks, a role that draws on his 20 years of experience and leadership in the fields of marketing and technology. A British expatriate based in Seattle, Washington, Derek is perhaps better known as the founder and technologist behind Innovyx, one of the first email service providers later acquired by the Omnicom Group. An industry veteran and thought-leader, Derek is a regular expert author, contributor, conference speaker, and takes an active role in a number of industry and trade groups.




Frequency matters: 5 keys to finding the 'Goldilocks Zone'

Oct 28, 2015 - Finding the right balance of communication frequency for email campaigns can be complex. Here's how to ensure that subscribers are receptive to your... Comments


Taking Risks to Grow Your List

Oct 2, 2015 - Fledgling businesses eager to spread brand awareness as rapidly as possible may want to invest in preset email mailing lists, but they should consider... Comments


How Email Works, Part Four: Measurement and Tracking

Sep 3, 2015 - In the fourth installment of "How Email Works," Derek Harding analyzes email measurement and tracking systems. Marketers can use these insights to take... Comments


How Email Works, Part Three: Anatomy of an Email

Jul 31, 2015 - In the latest edition of the "How Email Works" series Derek Harding looks at headers, which can help marketers identify issues such as authentication... Comments


How Email Works: Part Two

Jul 1, 2015 - In part one of this series, we looked at what happens to an email marketing message from the point when you hit "send." Now we'll follow the email as... Comments


How Email Works, Part One: The Story of "Send"

Jun 4, 2015 - Following a column about five things every email marketer should know, this columnist goes into detail about the specifics of what exactly happens when... Comments


Should Email Marketers Worry About IBM Verse?

May 6, 2015 - Columnist Derek Harding takes a look at how IBM's latest offering might affect email marketers. Comments


Engagement Matters

Mar 11, 2015 - Regardless of what has been said throughout the industry, engagement still matters when it comes to email marketing. Here's a look at why. Comments


Why Was My Email Blocked?

Feb 11, 2015 - Oftentimes absolutely no one knows why your email got blocked or bulked, but that isn’t necessarily a problem. Comments


2015: The Year Email Goes Mobile-Only?

Jan 14, 2015 - Is this the year that we should start designing not only our individual emails but our entire email marketing programs for mobile? Comments


It’s Time to Drop the Text Version

Dec 17, 2014 - That text-only version of your email is causing more harm than good and it's time to get rid of it once and for all. Comments

Big losses see Amazons shares hit 12-month low

Could a Company See a 15 Percent Drop in Stock Value Due to Email?

Nov 19, 2014 - Major brands can see stock values fall if their email programs aren't delivering the way they should. What can marketers do to prevent this from happening... Comments


How the Key Trends in Marketing Play Out in Practice

Oct 27, 2014 - The consolidation of the email ecosystem mirrors the trends in digital marketing as a whole, as seen in these five examples. Comments


Unsubscribe Best Practices and Beyond

Sep 24, 2014 - Many marketers are still struggling to adopt unsubscribe best practices in their email programs. Here is a look at three of the most important things... Comments


Kill It With Fire! 5 Best Practices That Need to Go Away

Aug 27, 2014 - These five tactics have long been considered "best practices" in the email marketing world, but technology has changed and it's time for them to die... Comments


CASL: The Sky Isn’t Falling

Jul 30, 2014 - The newly introduced Canadian Anti-Spam Legislation has many adamant detractors, but if we don't take action in the U.S., we may be left with some... Comments


Are You Using Big Data, and Does It Matter?

Jun 4, 2014 - The majority of email marketers and marketing problems simply don't require a big data solution. And that's a good thing. Comments


Mandatory Email Authentication and What It Means for Marketers

May 7, 2014 - New rigid standards for email authentication mean that marketers need to adjust their tactics in order to reach potential customers' inboxes. Comments


5 Things Every Email Marketer Should Know

Apr 9, 2014 - Every email marketer should have a strong understanding of how email works, including how it is delivered, how it is displayed, privacy practices, and... Comments


Gmail Image Caching Update Is Good News, Kind Of

Mar 12, 2014 - In a recent change, Gmail has started supporting cache control, a mechanism for websites to indicate how long it's OK to keep content for without requesting... Comments


Email Marketers: New Stewards of Privacy and Data

Feb 12, 2014 - It's vitally important that email marketers become trusted stewards of customer data. To do this, they must be educated, proactive, and prepared. Comments

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