RECENT ARTICLES BY DEREK HARDING

emailcampaign

5 Things Every Email Marketer Should Know

Apr 9, 2014 - Every email marketer should have a strong understanding of how email works, including how it is delivered, how it is displayed, privacy practices, and... Comments

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Gmail Image Caching Update Is Good News, Kind Of

Mar 12, 2014 - In a recent change, Gmail has started supporting cache control, a mechanism for websites to indicate how long it's OK to keep content for without requesting... Comments

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Email Marketers: New Stewards of Privacy and Data

Feb 12, 2014 - It's vitally important that email marketers become trusted stewards of customer data. To do this, they must be educated, proactive, and prepared. Comments

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CRM & Media Together At Last Means an Expanded Role for Email Marketers

Jan 15, 2014 - You may already be seeing the thaw between CRM and media. There are now powerful capabilities, but we've only seen just the tip of the iceberg. Comments

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Google Quietly Updates Gmail to Cache Images: Impact for Email Marketers

Dec 31, 2013 - Gmail has started caching email images. To understand what impact this may have requires that we start by understanding what has changed. Comments

emailcampaign

What To Do with Long-Term Inactive Email Subscribers?

Dec 18, 2013 - Columnist Derek Harding shares tip for marketers with long-term inactive email subscribers, after a conversation at Email Insider Summit spurred a lively... Comments

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Email Marketing Quality Control Lessons from Publishing and Software Engineering

Nov 20, 2013 - For many email marketers, quality control amounts to little more than ticking boxes on a pre-deployment QA checklist. Learn about the quality control... Comments

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A False Dichotomy

Oct 24, 2013 - We know not all address collection processes are equally effective or equally error-prone, so why are we treating single and confirmed opt-in as the... Comments

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What Does Salesforce's ExactTarget Acquisition Mean for Marketers?

Oct 3, 2013 - Radian6, BuddyMedia and social.com will integrate with the ExactTarget platform; what does this mean for marketers? Comments

emailcampaign

Size and Specialization?

Aug 28, 2013 - As channels become more integrated and email is more central to CRM programs as a whole, the pure specialists cannot provide the breadth of capability... Comments

back-to-basics

Focus on the Fundamentals

Jul 31, 2013 - It's essential to get the fundamentals of email right before implementing advanced techniques such as dynamic messaging, responsive design, and behavioral... Comments

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Handling Yahoo's Email Retirement Plan

Jul 3, 2013 - Don't start panicking yet; Yahoo's plan to close inactive accounts may not have as big an impact on your email list as you think. Comments

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It's Not Just Email Anymore

Jun 5, 2013 - Are the days of the email specialist over already, or do we just need to become generalists and accept the jack-of-all-trades limitation that comes... Comments

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Does Your Agency Underestimate Email?

Apr 10, 2013 - The bar is being raised. Treat email with the respect and focus it deserves and get in the game or go home. Comments

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The Grand Finale

Jan 16, 2013 - The four possible endings to our three-act play that is the lifecycle of our email list. Part three in a three-part series. Comments

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The Problem With Mobile Marketing?

Dec 26, 2012 - You're thinking about "mobile." Comments

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It's All About the Audience

Nov 21, 2012 - Where the story truly unfolds in the three-act play that is the lifecycle of an email list subscriber. Part two in a three-part series. Comments

story-book

Like Any Good Story

Oct 24, 2012 - To manage your email program effectively you must take care to address each part of the email communications story. Part one in a three-part series. Comments

team

It Takes a Team

Sep 26, 2012 - If you're looking for the maximum return on investment, you have to make an investment in the right people and the right technology from top to bottom... Comments

Goodbye Postini, We'll Miss You and Don't Let the Door…

Aug 29, 2012 - Feeling conflicted about Google killing off its email security and archiving services provider Postini? Join the club. Comments

Gmail Filtering Redux

Jul 5, 2012 - If you want to be successful at getting to the inbox, start by understanding the objectives of the gatekeepers and the rules under which you're operating... Comments

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