RECENT ARTICLES BY DEREK HARDING

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Are You Using Big Data, and Does It Matter?

Jun 4, 2014 - The majority of email marketers and marketing problems simply don't require a big data solution. And that's a good thing. Comments

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Mandatory Email Authentication and What It Means for Marketers

May 7, 2014 - New rigid standards for email authentication mean that marketers need to adjust their tactics in order to reach potential customers' inboxes. Comments

emailcampaign

5 Things Every Email Marketer Should Know

Apr 9, 2014 - Every email marketer should have a strong understanding of how email works, including how it is delivered, how it is displayed, privacy practices, and... Comments

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Gmail Image Caching Update Is Good News, Kind Of

Mar 12, 2014 - In a recent change, Gmail has started supporting cache control, a mechanism for websites to indicate how long it's OK to keep content for without requesting... Comments

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Email Marketers: New Stewards of Privacy and Data

Feb 12, 2014 - It's vitally important that email marketers become trusted stewards of customer data. To do this, they must be educated, proactive, and prepared. Comments

Figures cut out of paper showing collaboration

CRM & Media Together At Last Means an Expanded Role for Email Marketers

Jan 15, 2014 - You may already be seeing the thaw between CRM and media. There are now powerful capabilities, but we've only seen just the tip of the iceberg. Comments

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Google Quietly Updates Gmail to Cache Images: Impact for Email Marketers

Dec 31, 2013 - Gmail has started caching email images. To understand what impact this may have requires that we start by understanding what has changed. Comments

emailcampaign

What To Do with Long-Term Inactive Email Subscribers?

Dec 18, 2013 - Columnist Derek Harding shares tip for marketers with long-term inactive email subscribers, after a conversation at Email Insider Summit spurred a lively... Comments

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Email Marketing Quality Control Lessons from Publishing and Software Engineering

Nov 20, 2013 - For many email marketers, quality control amounts to little more than ticking boxes on a pre-deployment QA checklist. Learn about the quality control... Comments

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A False Dichotomy

Oct 24, 2013 - We know not all address collection processes are equally effective or equally error-prone, so why are we treating single and confirmed opt-in as the... Comments

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What Does Salesforce's ExactTarget Acquisition Mean for Marketers?

Oct 3, 2013 - Radian6, BuddyMedia and social.com will integrate with the ExactTarget platform; what does this mean for marketers? Comments

emailcampaign

Size and Specialization?

Aug 28, 2013 - As channels become more integrated and email is more central to CRM programs as a whole, the pure specialists cannot provide the breadth of capability... Comments

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Focus on the Fundamentals

Jul 31, 2013 - It's essential to get the fundamentals of email right before implementing advanced techniques such as dynamic messaging, responsive design, and behavioral... Comments

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Handling Yahoo's Email Retirement Plan

Jul 3, 2013 - Don't start panicking yet; Yahoo's plan to close inactive accounts may not have as big an impact on your email list as you think. Comments

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It's Not Just Email Anymore

Jun 5, 2013 - Are the days of the email specialist over already, or do we just need to become generalists and accept the jack-of-all-trades limitation that comes... Comments

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Does Your Agency Underestimate Email?

Apr 10, 2013 - The bar is being raised. Treat email with the respect and focus it deserves and get in the game or go home. Comments

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The Grand Finale

Jan 16, 2013 - The four possible endings to our three-act play that is the lifecycle of our email list. Part three in a three-part series. Comments

facebook-mobile

The Problem With Mobile Marketing?

Dec 26, 2012 - You're thinking about "mobile." Comments

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It's All About the Audience

Nov 21, 2012 - Where the story truly unfolds in the three-act play that is the lifecycle of an email list subscriber. Part two in a three-part series. Comments

story-book

Like Any Good Story

Oct 24, 2012 - To manage your email program effectively you must take care to address each part of the email communications story. Part one in a three-part series. Comments

team

It Takes a Team

Sep 26, 2012 - If you're looking for the maximum return on investment, you have to make an investment in the right people and the right technology from top to bottom... Comments

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