Rob McGann

RECENT ARTICLES BY ROB MCGANN

Report: Local Online Radio Ad Spend Nearly Doubles

Mar 28, 2005 - The numbers bode well for initiatives from traditional players Clear Channel and Infinity. Comments

Pepsi Poised to Launch "Yoda" Promotion Online

Mar 25, 2005 - Campaign features a sweepstakes with e-mail, phone, and SMS components, followed by a new Diet Pepsi TV spot. Comments

UK Online Ad Spend Soared Nearly 50 Percent in '04

Mar 24, 2005 - Interactive advertising expenditures nearly overtook radio. Comments

Online Shoppers Prefer Aggregators Over Merchant Sites

Mar 24, 2005 - Consumers shop around for better prices, sales and discounts. Comments

Anti-Spyware Companies Promote Cookie Deletion

Mar 23, 2005 - Lack of public understanding about the difference between cookies and spyware poses problems for online ad measurability. Comments

File Sharers Go Beyond P2P

Mar 23, 2005 - Americans pessimistic about government's ability to curb illegal file sharing. Comments

Ford Sharpens Branding Distinctions with Site Redesign

Mar 22, 2005 - One of the major objectives is to boost traffic and attention to eight 'brand channels.' Comments

The Deadly Duo: Spam and Viruses, February 2005

Mar 22, 2005 - Rich countries spam more. Comments

Web Usage Growth Flatlines in U.S., Other Mature Markets

Mar 21, 2005 - Emerging markets hold opportunities for online business expansion. Comments

Mercedes Starts-Up M-Class Campaign With iTV

Mar 21, 2005 - The campaign also features online, print, television, and promotional event components. Comments

Cars.com Launches National TV, Web Campaign

Mar 17, 2005 - Campaign targets a balance of sports enthusiasts and female consumers. Comments

More Parents Use Filters to Control Teen Web Use

Mar 17, 2005 - Parents and teenagers agree teens aren't careful enough online. Comments

Silverpop Acquires Digital Oxygen in U.K.

Mar 17, 2005 - Deal provides the e-mail service provider with a beachhead for European expansion. Comments

Active Home Web Use by Country, February 2005

Mar 16, 2005 - The U.K., Spain, and Australia show the largest increases. Comments

Lucasfilm Raises Curtain on Early 'Sith' Promotions

Mar 15, 2005 - In addition to the official Star Wars site, both content partners launch micro-site promotions. Comments

Generation Y Embraces SMS

Mar 14, 2005 - Younger users 'crazy' about texting. Comments

Study: Consumers Delete Cookies at Surprising Rate

Mar 14, 2005 - Web measurements based on cookies cited as 'highly unreliable'. Comments

Pontiac Campaign Targets Camera Phone Owners

Mar 11, 2005 - Pontiac wants to drive camera phone owners to drive a G6. Its new multichannel sweepstakes promotion includes Web, radio, TV, and mobile components. Comments

Food Network Weds Web, SMS, TV

Mar 11, 2005 - Campaign is designed to boost ratings and traffic to the site, ultimately creating more value for advertisers. Comments

Click Fraud In the Spotlight

Mar 10, 2005 - Will search engines change their public stand on the issue as a broader audience catches wind of it? Comments

Entertainment Leads Content Spending Growth

Mar 10, 2005 - Online music a leading driver. Comments

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