The numbers bode well for initiatives from traditional players Clear Channel and Infinity. Read More...
View articleCampaign features a sweepstakes with e-mail, phone, and SMS components, followed by a new Diet Pepsi TV spot. Read More...
View articleConsumers shop around for better prices, sales and discounts. Read More...
View articleInteractive advertising expenditures nearly overtook radio. Read More...
View articleAmericans pessimistic about government's ability to curb illegal file sharing. Read More...
View articleLack of public understanding about the difference between cookies and spyware poses problems for online ad measurability. Read More...
View articleOne of the major objectives is to boost traffic and attention to eight 'brand channels.' Read More...
View articleThe campaign also features online, print, television, and promotional event components. Read More...
View articleEmerging markets hold opportunities for online business expansion. Read More...
View articleParents and teenagers agree teens aren't careful enough online. Read More...
View articleDeal provides the e-mail service provider with a beachhead for European expansion. Read More...
View articleCampaign targets a balance of sports enthusiasts and female consumers. Read More...
View articleThe U.K., Spain, and Australia show the largest increases. Read More...
View articleIn addition to the official Star Wars site, both content partners launch micro-site promotions. Read More...
View articleWeb measurements based on cookies cited as 'highly unreliable'. Read More...
View articleCampaign is designed to boost ratings and traffic to the site, ultimately creating more value for advertisers. Read More...
View articlePontiac wants to drive camera phone owners to drive a G6. Its new multichannel sweepstakes promotion includes Web, radio, TV, and mobile components. R...
View articleWill search engines change their public stand on the issue as a broader audience catches wind of it? Read More...
View articleJupiterResearch report finds four billion-dollar categories dominating ad spend. Read More...
View articleConsumers want more indicators of message legitimacy. Read More...
View articleInitial audience segments the company will develop for advertisers include auto buyers, home buyers and job seekers. Read More...
View articlePattern both opportunity and threat to health manufacturers' sales. Read More...
View articleRecipe for ongoing viability will be to partner with an array of local search technology and content providers. Read More...
View articleBlue chip clients, including AOL, American Express, and Eddie Bauer, are already using the products. Read More...
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