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Pete Blackshaw

Pete Blackshaw

Pete Blackshaw, whose professional background encompasses public policy, interactive marketing, and brand management, is executive vice president of strategic services for Nielsen Online, a combination of Nielsen BuzzMetrics, a firm Pete helped cofound, and Nielsen//NetRatings. One of Pete's key focuses is helping brands interpret, manage, and act on consumer-generated media (CGM). A former interactive marketing leader at P&G and founder of consumer feedback portal PlanetFeedback.com, Pete cofounded the Word of Mouth Marketing Association (WOMMA). He authors several blogs, including ConsumerGeneratedMedia.com, and is the author of an upcoming book from Random House, "Satisfied Customers Tell Three Friends, Angry Customers Tell 3000: Running a Business in Today's Consumer-Driven World."

RECENT ARTICLES BY PETE BLACKSHAW

One More Time: We Marketers Still Have Control!

Jun 24, 2008 - Do we marketers have the guts and inner will to reassert our role and influence in the marketer-consumer relationship? Comments

Ten Big Questions Every CMO Must Ask

Jun 10, 2008 - The advent of digital and social media has introduced important new questions to ask, evaluate, and ask again. Here are 10 to consider. Comments

Why Brand Advocacy Matters

May 27, 2008 - Brands must a take a long look in the mirror and ask themselves: what are the root drivers of advocacy? Comments

Twitter by Machiavelli

May 13, 2008 - A look at 16 curious personality types and behaviors emerging from Twitter-land. Comments

100 Columns, and 10 for the "Re-Read" List

Apr 29, 2008 - Meaningful relationships with social networks, word-of-mouth marketing 101, and more. Comments

Customer Service Meets "Lord of the Twitters"

Apr 15, 2008 - How to win a chit - rather than get slit - by a twit. Comments

Word-of-Mouth Marketing 101, à la Zappos.com

Apr 1, 2008 - Zapped by the customer service company that happens to sell shoes. Comments

Ten Reasons Marketers Should Pay Attention to Wikipedia

Mar 18, 2008 - The online encyclopedia, produced collaboratively by volunteers, is rewriting the marketing script. Comments

10 Interactive Marketing Tips from Barack and Hillary

Mar 4, 2008 - A look at the equivalent of a Super Bowl of interactive advertising. Comments

Marketing With, Not to, Kids 101

Feb 19, 2008 - What 2-year-old twins can teach you about the ins and outs of persuasion and marketing. Comments

Adapting to Consumer-Controlled Surveillance

Feb 5, 2008 - Six rules for companies to promote, protect, and manage brands under the new culture. Comments

Search and Reputation: Your Brand Standing Is Your Shelf Landing

Jan 22, 2008 - What's the relationship between search and brand reputation? Comments

Super Bowl Advertising: Go Holistic or Go Home

Jan 8, 2008 - A look behind Nationwide's successful "Life Comes at You Fast" campaign. Comments

The Official 2008 Web 2.0 Buzzword Forecast

Dec 11, 2007 - "Search moptimization," "wombagging," "friendiligence," "World War 2.0," and other candidates for the 2008 lexicon. Comments

Attention? I Don't Want Your Freakin' Attention!

Nov 27, 2007 - Hello? This is your customer calling. Comments

Death, Social Media, and Remembrance

Nov 13, 2007 - Meaningful insights about social media come from a painful loss. Comments

Consumer 3.0: New Trends in CGM

Oct 30, 2007 - Taking full advantage of CGM's marketing potential is hardly a "flip the switch" opportunity. Comments

Back to the Advertising Future

Oct 16, 2007 - Reach back to these three timeless fundamentals to provide traction for future moves. Comments

Sustaining the Conversation

Oct 2, 2007 - Are marketers over-buzzing the term "conversation"? And will the buzz kill the concept? Comments

Passionate Faces in the Conversational Crowd

Sep 18, 2007 - Mapping the word-of-mouth landscape. Comments

Emotionomics, Anyone?

Sep 4, 2007 - Do emotional connections with customers matter? Comments

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