Where am I? › Home › Pete Blackshaw
Pete Blackshaw

Pete Blackshaw

Pete Blackshaw, whose professional background encompasses public policy, interactive marketing, and brand management, is executive vice president of strategic services for Nielsen Online, a combination of Nielsen BuzzMetrics, a firm Pete helped cofound, and Nielsen//NetRatings. One of Pete's key focuses is helping brands interpret, manage, and act on consumer-generated media (CGM). A former interactive marketing leader at P&G and founder of consumer feedback portal PlanetFeedback.com, Pete cofounded the Word of Mouth Marketing Association (WOMMA). He authors several blogs, including ConsumerGeneratedMedia.com, and is the author of an upcoming book from Random House, "Satisfied Customers Tell Three Friends, Angry Customers Tell 3000: Running a Business in Today's Consumer-Driven World."

RECENT ARTICLES BY PETE BLACKSHAW

One More Time: We Marketers Still Have Control!

Do we marketers have the guts and inner will to reassert our role and influence in the marketer-consumer relationship? June 24, 2008

Ten Big Questions Every CMO Must Ask

The advent of digital and social media has introduced important new questions to ask, evaluate, and ask again. Here are 10 to consider. June 10, 2008

Why Brand Advocacy Matters

Brands must a take a long look in the mirror and ask themselves: what are the root drivers of advocacy? May 27, 2008

Twitter by Machiavelli

A look at 16 curious personality types and behaviors emerging from Twitter-land. May 13, 2008

100 Columns, and 10 for the "Re-Read" List

Meaningful relationships with social networks, word-of-mouth marketing 101, and more. April 29, 2008

Customer Service Meets "Lord of the Twitters"

How to win a chit - rather than get slit - by a twit. April 15, 2008

Word-of-Mouth Marketing 101, à la Zappos.com

Zapped by the customer service company that happens to sell shoes. April 1, 2008

MORE
SES London
SES London

February 20-24, 2012

SES New York
SES New York

March 19-23, 2012

SES Shanghai
SES Shanghai

April 16-18, 2012

SES Toronto
SES Toronto

June 11-13, 2012

SES San Francisco
SES San Francisco

August 13-17, 2012

WEBINARSwebcast

Regain Control & Minimize Risk - Your Strategy for Managing Corporate Social Media Activities

February 15, 2012

1:00pm EST / 10:00am PST

Digital Engagement Trifecta: How to Integrate Email, Mobile and Social for Maximum Impact

February 22, 2012

1:00pm EST / 10:00am PST

Content Syndication and SEO - Get More Lift

February 23, 2012

1:00pm EST / 10:00am PST

WHITE PAPERS whitepaper

CLICKZ TOPICS

AOP Digital Publisher of the Year 2010

Incisive Interactive Marketing LLC. 2012 All rights reserved.

55 Broad Street, 22nd Floor, New York, NY 10004 |  Copyright and Licensing   |  Privacy Policy

0