Mark Kingdon

Mark Kingdon

Mark Kingdon joined Organic as CEO in 2001 and has led the company to its current position as a leading digital marketing agency. Prior to Organic, Mark worked for Idealab and provided strategic guidance to emerging companies. Earlier, he was a partner at PricewaterhouseCoopers, where he led the America's retail and distribution industry practice and managed the PWC and Lybrand merger and was a leader in the e-business practice globally. Mark is a member of the International Academy of Digital Arts and Sciences and serves as a Webby judge. He's also a regular contributor to Three Minds, Organic's blog. Mark received his MBA from the Wharton School of Business and a BA in Economics from UCLA.

RECENT ARTICLES BY MARK KINGDON

Six Predictions for 2007

Jan 2, 2007 - Fasten your seatbelts. It's going to be the most exciting year in interactive marketing yet. Comments

Getting Social With Media

Dec 19, 2006 - Social media matter because peers are one of the heaviest influencers of purchase decisions. Comments

A Digital Toy Story

Dec 5, 2006 - What are you doing to foster a culture of digital innovation in your organization? Three things to help you stay fresh in this rapidly changing market... Comments

Quick Tips on Corporate Blogging

Nov 21, 2006 - Eight tips for creating a corporate blog. Comments

Tapping Into Code Hunting

Nov 7, 2006 - Leveraging insiders to create buzz, code hunting can be likened to a treasure hunt -- without a map. Comments

It's 2007 Planning Time

Oct 24, 2006 - Five important areas to consider as you plan your 2007 media budget. Comments

The End of Lazy Marketing

Oct 10, 2006 - Meeting, and measuring, the era of engagement. Comments

Authenticity, Transparency, and Stealth Advertising

Sep 26, 2006 - Is the risk worth the buzz? Comments

Facebook Listened; You Should, Too

Sep 12, 2006 - Three important lessons for working in consumer-controlled marketing. Comments

Tune In to YouTube

Aug 29, 2006 - Two of this year's biggest trends are online video and social networking. YouTube is poised to make the most of both. Comments

Advertisers Can Find Second Life in Metaverses

Aug 15, 2006 - Alternative worlds offer advertisers alternative options. Comments

Blog Advertising: A Quick Tutorial

Aug 1, 2006 - Insider tips for advertising on blogs. Comments

Happily, I Was More Right Than Wrong

Jul 18, 2006 - A midyear look at where the industry's been in the last six months. Comments

Ad Networks: MySpace Campaigns

Jun 20, 2006 - What different brands are doing on MySpace, and how successful they are at establishing their network. Comments

Manage the Experience Gap During Downtime

Jun 6, 2006 - In a perfect world, sites would never go down. Since we live in the real world, six tips for when you have to take a site down. Comments

Is "The New York Times" Too Big?

May 23, 2006 - Changing media consumption patterns make people more elusive than ever. Comments

The Rise of the Modern Agency

May 9, 2006 - A new network model has emerged and with it, a new type of agency. Comments

The Twentieth Century Network Model Explodes

Apr 25, 2006 - Content is now free from any one specific medium. Marketers' jobs have just gotten much more interesting -- and a lot harder. Comments

Social Networking Is Your Friend

Apr 11, 2006 - A social networking strategy is not optional. Five best practices for making social networking work for you. Comments

Quick Tips on Corporate Blogging

Mar 28, 2006 - Eight tips for creating a corporate blog. Comments

Mobile Advertising 2.0

Mar 14, 2006 - Mobile devices are one of the last great marketing frontiers. Pure. Unspoiled. Un-spammed. Three tips for approaching this medium. Comments

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