Mark Kingdon
Mark Kingdon joined Organic as CEO in 2001 and has led the company to its current position as a leading digital marketing agency. Prior to Organic, Mark worked for Idealab and provided strategic guidance to emerging companies. Earlier, he was a partner at PricewaterhouseCoopers, where he led the America's retail and distribution industry practice and managed the PWC and Lybrand merger and was a leader in the e-business practice globally. Mark is a member of the International Academy of Digital Arts and Sciences and serves as a Webby judge. He's also a regular contributor to Three Minds, Organic's blog. Mark received his MBA from the Wharton School of Business and a BA in Economics from UCLA.
RECENT ARTICLES BY MARK KINGDON
Jan 2, 2007 -
Fasten your seatbelts. It's going to be the most exciting year in interactive marketing yet.
Dec 19, 2006 -
Social media matter because peers are one of the heaviest influencers of purchase decisions.
Dec 5, 2006 -
What are you doing to foster a culture of digital innovation in your organization? Three things to help you stay fresh in this rapidly changing market...
Nov 21, 2006 -
Eight tips for creating a corporate blog.
Nov 7, 2006 -
Leveraging insiders to create buzz, code hunting can be likened to a treasure hunt -- without a map.
Oct 24, 2006 -
Five important areas to consider as you plan your 2007 media budget.
Oct 10, 2006 -
Meeting, and measuring, the era of engagement.
Sep 26, 2006 -
Is the risk worth the buzz?
Sep 12, 2006 -
Three important lessons for working in consumer-controlled marketing.
Aug 29, 2006 -
Two of this year's biggest trends are online video and social networking. YouTube is poised to make the most of both.
Aug 15, 2006 -
Alternative worlds offer advertisers alternative options.
Aug 1, 2006 -
Insider tips for advertising on blogs.
Jul 18, 2006 -
A midyear look at where the industry's been in the last six months.
Jun 20, 2006 -
What different brands are doing on MySpace, and how successful they are at establishing their network.
Jun 6, 2006 -
In a perfect world, sites would never go down. Since we live in the real world, six tips for when you have to take a site down.
May 23, 2006 -
Changing media consumption patterns make people more elusive than ever.
May 9, 2006 -
A new network model has emerged and with it, a new type of agency.
Apr 25, 2006 -
Content is now free from any one specific medium. Marketers' jobs have just gotten much more interesting -- and a lot harder.
Apr 11, 2006 -
A social networking strategy is not optional. Five best practices for making social networking work for you.
Mar 28, 2006 -
Eight tips for creating a corporate blog.
Mar 14, 2006 -
Mobile devices are one of the last great marketing frontiers. Pure. Unspoiled. Un-spammed. Three tips for approaching this medium.