Six Predictions for 2007

Six Predictions for 2007

17y Mark Kingdon

Six Predictions for 2007

Fasten your seatbelts. It's going to be the most exciting year in interactive marketing yet. Read More...

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Getting Social With Media

Getting Social With Media

17y Mark Kingdon

Getting Social With Media

Social media matter because peers are one of the heaviest influencers of purchase decisions. Read More...

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A Digital Toy Story

A Digital Toy Story

17y Mark Kingdon

A Digital Toy Story

What are you doing to foster a culture of digital innovation in your organization? Three things to help you stay fresh in this rapidly changing market...

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Quick Tips on Corporate Blogging

Quick Tips on Corporate Blogging

17y Mark Kingdon

Quick Tips on Corporate Blogging

Eight tips for creating a corporate blog. Read More

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Tapping Into Code Hunting

Tapping Into Code Hunting

17y Mark Kingdon

Tapping Into Code Hunting

Leveraging insiders to create buzz, code hunting can be likened to a treasure hunt -- without a map. Read More...

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It's 2007 Planning Time

It's 2007 Planning Time

17y Mark Kingdon

It's 2007 Planning Time

Five important areas to consider as you plan your 2007 media budget. Read More...

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The End of Lazy Marketing

The End of Lazy Marketing

18y Mark Kingdon

The End of Lazy Marketing

Meeting, and measuring, the era of engagement. Read More

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Authenticity, Transparency, and Stealth Advertising

Authenticity, Transparency, and Stealth Advertising

18y Mark Kingdon

Authenticity, Transparency, and Stealth Advertisin...

Is the risk worth the buzz? Read More

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Facebook Listened; You Should, Too

Facebook Listened; You Should, Too

18y Mark Kingdon

Facebook Listened; You Should, Too

Three important lessons for working in consumer-controlled marketing. Read More...

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Tune In to YouTube

Tune In to YouTube

18y Mark Kingdon

Tune In to YouTube

Two of this year's biggest trends are online video and social networking. YouTube is poised to make the most of both. Read More...

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Advertisers Can Find Second Life in Metaverses

Advertisers Can Find Second Life in Metaverses

18y Mark Kingdon

Advertisers Can Find Second Life in Metaverses

Alternative worlds offer advertisers alternative options. Read More...

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Blog Advertising: A Quick Tutorial

Blog Advertising: A Quick Tutorial

18y Mark Kingdon

Blog Advertising: A Quick Tutorial

Insider tips for advertising on blogs. Read More

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Happily, I Was More Right Than Wrong

Happily, I Was More Right Than Wrong

18y Mark Kingdon

Happily, I Was More Right Than Wrong

A midyear look at where the industry's been in the last six months. Read More...

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Ad Networks: MySpace Campaigns

Ad Networks: MySpace Campaigns

18y Mark Kingdon

Ad Networks: MySpace Campaigns

What different brands are doing on MySpace, and how successful they are at establishing their network. Read More...

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Manage the Experience Gap During Downtime

Manage the Experience Gap During Downtime

18y Mark Kingdon

Manage the Experience Gap During Downtime

In a perfect world, sites would never go down. Since we live in the real world, six tips for when you have to take a site down. Read More...

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Is "The New York Times" Too Big?

Is "The New York Times" Too Big?

18y Mark Kingdon

Is "The New York Times" Too Big?

Changing media consumption patterns make people more elusive than ever. Read More...

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The Rise of the Modern Agency

The Rise of the Modern Agency

18y Mark Kingdon

The Rise of the Modern Agency

A new network model has emerged and with it, a new type of agency. Read More...

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The Twentieth Century Network Model Explodes

The Twentieth Century Network Model Explodes

18y Mark Kingdon

The Twentieth Century Network Model Explodes

Content is now free from any one specific medium. Marketers' jobs have just gotten much more interesting -- and a lot harder. Read More...

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Social Networking Is Your Friend

Social Networking Is Your Friend

18y Mark Kingdon

Social Networking Is Your Friend

A social networking strategy is not optional. Five best practices for making social networking work for you. Read More...

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Quick Tips on Corporate Blogging

Quick Tips on Corporate Blogging

18y Mark Kingdon

Quick Tips on Corporate Blogging

Eight tips for creating a corporate blog. Read More

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Mobile Advertising 2.0

Mobile Advertising 2.0

18y Mark Kingdon

Mobile Advertising 2.0

Mobile devices are one of the last great marketing frontiers. Pure. Unspoiled. Un-spammed. Three tips for approaching this medium. Read More...

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Super Bowl-Sized Internet Opportunities

Super Bowl-Sized Internet Opportunities

18y Mark Kingdon

Super Bowl-Sized Internet Opportunities

When is it appropriate for a TV commercial to have a clear connection to the Web? Read More...

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The Commoditization of Advertising

The Commoditization of Advertising

18y Mark Kingdon

The Commoditization of Advertising

Soon it will be easy and affordable for any size company to use TV, print, and other media to reach their audience. Read More...

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Viral's Long Tail

Viral's Long Tail

18y Mark Kingdon

Viral's Long Tail

Word-of-mouth campaigns are for confident marketers who know their efforts will live well beyond the launch. Read More...

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Let the iWeb Begin

Let the iWeb Begin

18y Mark Kingdon

Let the iWeb Begin

The iWeb will be the broadcast network of the future, and it will be entirely opt in. Read More...

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Six Predictions for '06

Six Predictions for '06

18y Mark Kingdon

Six Predictions for '06

The head of a top interactive shop got his strategists to peer into their crystal balls. Here's what they see for next year. Read More...

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Light Up the Digital Touch Point Grid

Light Up the Digital Touch Point Grid

18y Mark Kingdon

Light Up the Digital Touch Point Grid

Define your grid and find the power to light it up. Read More...

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